Portfolio. PANIZ KHOSRAVANI SELECTED WORK 2021
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About me
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Retail Design
Sablier; The Life time Trenchcoat
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Digital Branding
P.A.W; Pets and wellness
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Branding Strategy
Swedish Anorak X Vollebak
Index.
About.
Hello! This is about
PANIZ KHOSRAVANI A second year student of master studies in design for the fashion system. This is a collection of my projects during my studies at POLIMI.
PROFILE
WORK EXPERIENCE
A motivated challenge-seeker with a conceptual mindset. Ardent to pursue a challenging career in fashion industry and adopt my knowledge in fashion management strategies coupled up with my analytical skills to maximize customer engagement and the earned value for the company.
June 2021
BUYER INTERN
Present
Luxury Italian Brands - Milan
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• Monitored fashion market trends to best meet costumer demands
paniz.khosravani@mail.polimi.it
• Increased customer engagement and sales by development of customized offers and catalogs
+39 351 610 2758
• Presented monthly and seasonal reports
linkedin.com/in/paniz-khosravani
EDUCATION MASTER’S DESIGN FOR THE FASHION SYSTEM Present Polytechnic of Milan University BACHELOR TEXTILE ENGINEERING Polytechnic of Tehran University
PROFESSIONAL SKILLS Trend Forecasting
Msc Office (EXL,PP)
Competitor Analysis
Addobe Creative Suite
Inventory Management
Creative Thinking
Data Analysis
Engagement Strategies
Reporting Knowledge
Interpersonal Skills
Fashion Luxury Expertise Problem Solving Product Development
LANGUAGES •English: Fluent •Persian: Native •Italian: Intermediate
• Arranged sourcing and assortment coordination • Managed order input process and follow up on market performance
Summer
2019 -
2014 2017
• Participated in buying sessions
Precision & Flexibility
2020
INTERNATIONAL RELATIONS COORDINATOR World Fashion Week organization
• Nominated and evaluated sustainable niche fashion brands worldwide to participate • Communicated and pitched events to brands • Organized contracts and confirmations
2017 2019
FASHION MERCHANDISOR ADMINISTRATOR
and
Pavani Women's Apparel
• Contributed to e-commerce brand development and inventory management • Reported qualitative and quantitive analysis on sales and performance • Increased customer engagement rate by innovative e-commerce channels strategies
Summer
2017
TEXTILE DESIGN INTERN Harir Semnan Weaving Factory
• Trend analyze and textile market research • Designed menswear RTW textile collections
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RETAIL DESIGN
RETAIL AND MERCHANDISING DESIGN Research and Concept development Business canvas Experience-based customer journey Retail space and In-store journey design Window design for store and La_Rinascente Omnichannel strategy and e-commerce design
SABLIER: LIFETIME TRENCH COAT MAR 2020 PROJECT:
POLITECNICO DI MILANO GROUP PROJECT TWO MONTH
Brand Identity
HISTORY # Principle part of any wardrobe # Minimum change in style, timeless popularity # Ultimate functionality from world war to modern street style # Empowerig women 5
Retail Design: Sablier
Brand Identity
Retail Design: Sablier
BRAND IDENTITY SABLIER; YOUR TIMELESS TRENCH
Sablier in French means hourglass. The integration for brand focuses on the trench coat’s historical identity as a timeless fashion icon. With the help of technology before and after purchase, we make sure that the item will address their needs for a longer lifetime. 6
Target Persona
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Retail Design: Sablier
Target Persona
Retail Design: Sablier
TARGET PERSONA # Brand loyal # Minimalistic approach, heritage seeker # Active on social media but moderately # Galleries, cultural events and exhibition # Seeks communities of like-minded people 8
Store Location
Retail Design: Sablier
LOCATION #PARIS #The Rue des Rosiers #Not random shopping street # Recent Europe’s conceptual labels
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Customer Journey
Retail Design: Sablier
TOUCHPOINTS
STEPS
STAGES
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Interior Design
Retail Design: Sablier
INTERIOR DESIGN CONCEPT The interior atmosphre of store is designed for a timeless vibe focusing on materials such as concrete and white wood. The mirror-covered walls with linear lightning is for storytelling by the shadows wall as customer is passing by. All to convey the sense of being the protagonist.
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#TIMELESS material #STORYTELLING #PROTAGONIST is customer
Store Journey
RetailDesign: Design:Sablier Sablier Retail
IN-STORE JOURNEY 1. Waiting room and Shadow wall 2. Body Scan 3. VR room 4. Hologram Room and Finalizing Material 5. Courtyard 6. Complementry Products and Payment
#TECHNOLOGY oriented #VR experience #COMMUNITY space
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Store Corners
Digital Branding Retail Design: Sablier
COART YARD
STORE CORNERS Personalized VR experience for the customer to see various life occasions with the trench coat. In Hologram room they can check the design they customized and finalize all the details. Courtyard is for community gatherings before or after purchase process.
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#EXPERIENCE based #MORE than purchase #PERSONALIZED assistant
fdf
Store Corners
Retail Retail Design: Design: Sablier Sablier
VR ROOM
HOLOGRAM ROOM 14
Interior Renderings
STORE CORNERS & VIEW
360 VIEW OF INSIDE THE STORE Scan the QR code to see the full 360 view of inside the store! https://api2.enscape3d.com/v3/view/1a3bad7b-e3c9-4c30-bcd415
Digital Branding Retail Design: Sablier
Interior Renderings
Retail Digital Design:Branding Sablier
FULL VIDEO OF THE STORE Scan the QR code to see the full 360 view of inside the store! https://vimeo.com/508048675 16
La Rinascente Window
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Retail Retail Design: Design: Sablier Sablier
La Rinascente Window
Retail Design: Sablier
LA RINASCENTE WINDOW CONCEPT The entire window is carved in the shape of an hour glass as our symbol. The inside is decorated with mirror walls and linear lightning, linking to our store’s interior. QR code is linked to our online landing page.
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Store Window
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Digital Branding Retail Design: Sablier
Store Window
RetailDigital Design:Branding Sablier
STORE WINDOW CONCEPT The window is designed to detect the passerbyes and create their shadow wearing the trench coat on the window, resembling the personalized trench coat being the timeless companion of the audience, encouraging them to know more about what is the brand offering. 20
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DIGITAL BRANDING
BRANDING FOR ONLINE JOURNEY Trend research Millenials and wellness focus Design product for pets and owners Customer journey design E-commerce design
PETS AND WELLNESS NOV 2020 PROJECT:
POLITECNICO DI MILANO GROUP PROJECT ONE WEEK
Target Persona
Digital Branding: P.A.W
MARTINA & MELA
TARGET PERSONA # Pet as precious family member # Daily luxury experiences together # Organic-based products and services # Daily technology use in smart working
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Digital Branding: P.A.W
Brand Identity
POETIC COMBO
CALMING COMBO
ENERGETIC COMBO
BRAND IDENTITY #COLOR THERAPY #PETS AND WELLBEING #PERSONALIZED package
Customization based on color therapy, customers can choose the colors that can improve their moods and impact their well-being. Color therapy uses the energy of each shade to boost one’s mental and physical health.
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Product Renderings
Digital Branding: P.A.W Digital Branding
FINAL PRODUCT The specialty kit is made for yoga lovers who would also love their furry friends with them on their path to wellness. Kit includes a yoga mat bag, yoga mats for pet owners, and customizable pattern and colors for their pets.
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#FAMILIARIZE with product #PERSONAL design and detail
Product Renderings
Digital Branding: P.A.W
PATTERN RENDERINGS #NO LIMIT on patterns #COLOR COMBO guides for mood therapy
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Website Design
Digital Branding: P.A.W
WEBSITE DESIGN The website is designed to view all the possible customization options for the product, including the sizes and color therapy section, and compare the prices. Besides, they can sign up for their annual plans for practice or order complementary products.
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PURCHASE & MORE #CUSTOMIZE your purchase #JOIN the community plans
Website Design
Digital Branding: P.A.W
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Communication
Digital Branding: P.A.W
COMMUNICATION CHANNELS Sense of belonging to the community by sharing experiences. Advocacy after purchase through polls and Q&As on social media. Collaboration with Marc Jacobs and Dogou, with customized kits for them so they share them to the dog’s Instagram account.
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SOCIAL MEDIA #COLLABORATIONS with celeb pets #VIMEO share moment #INSTAGRAM polls and Q&A
Application
Digital Branding: P.A.W
APPLICATION DESIGN #REMIND your plans #SHARE your profile #TRACK your activities
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BRANDING STRATEGY
SUSTAINABLE INNOVATION IN SPORTSWEAR Brand values and Market analysis Marketing strategy and Renew identity of garment Focus on sustainability values Design and Engineering for material and pricing Final looks design Communication channels
REBRAND SWEDISH ANORAK FOR THE VOLLEBAK BRAND
NOV 2020 PROJECT:
POLITECNICO DI MILANO GROUP PROJECT ONE WEEK
Brand Moodboard
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Branding: Vollebak Collaboration
Brand Moodboard
Branding: Vollebak Collaboration
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Material Research and Pricing
Branding: Branding: Vollebak Vollebak Collaboration Collaboration
MATERIAL SUPPLIER AND PRICING #SUSTAINABLE suppliers #TRANSPORT cost reduction #PRICING range control
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The list of materials selected is provided with the key practical functions and sustainable qualifications considered as main evaluating factors. The price as the factor to maintain the range of merchandising strategy was considered to finalize suppliers.
Competitor Analysis
Branding: Vollebak Collaboration
COMPETITOR ANALYSIS The range of outdoor brands offering Anorak have been analysed as competitors of the Vollebak brand. The analysis have been made comparing the price and functionality as the defining elements.
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Final Lookbook
Branding: Vollebak Collaboration
LOOK 1
LOOK 2
NEO-SHELL SIDE
GRAPHENE SEIDE
#RECYCLABLE #LONGATIVITY
#DURABILITY #FUNCTIONALITY LOOK 3 33
Collection Moodboard
Branding: Vollebak Collaboration
INSPIRATION The nature domination was the main inspiration .Focusing on graphene as the sustainable material with high functionality. The color palette and details are also inspired by pure solid nature aesthetics.
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Technical Drawing
Branding: Vollebak Vollebak Collaboration Collaboration Branding:
Reversible Zipper
Sew-free Bonding
D-ring
Velcro
Two-layer Packable Pocket
Inner Zipper for Bag
Packable Bag
REVERSIBLE ANAROK WITH PACKABLE POCKET #ALTERNATIVE utility #REVERSIBILITY
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The garment is a utility reversible anorak with two sides made of different fabrics focusing on maximizing durability. The bottom part is designed to turn into a packable bag to carry the garment and additional necessities.
Communication
Branding: Vollebak Collaboration
RE VE FEA RSIB TU LE RE
EL AB RM tility SFOtive u AN TR lterna A
Thin layer graphene provides strength and also keeps you warm from the absorbed sunlight 100% physical production.
VOLLEBAK
IN
RE NS CA CTOI U STR
Bu yt h con is Ja t r ibu cket a te t g nd le H o e eth t us o re’s er s ppor your o m t na ethi unity gold e tur ng e w ba to gi n eve hich ck to ve ryt gav the hin eu g s
REVERSIBLE JACKET
SUSTAINABILITY
COMMUNICATION HANG-TAG #SUSTAINABILITY transparency #INTRODUCTION to us
The hang-tag is designed to draw the audience’s attention and give a gist of not only the identity and functionality of the garment but, most importantly, the sustainable features that add value to it.
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Email:
paniz.khosravani@mail.polimi.it
Phone:
(39) 351 610 27 58