Collum's Column - Expanding Our Reach... Digitally

As we celebrate our 40th year during 2022 we continue to evolve as not only a magazine but as your marketing partner. We strive to help the small businesses that advertise with us reach as many potential customers as possible and so we are busy expanding our digital footprint.

Yes, we currently have a digital edition; it simply needed to be upgraded to add features that bring our advertisers and our readers more value! You can now download our digital edition to take with you on your mobile device, so you don’t have to worry about an internet connection.

If you see an advertisement you would like to learn more about and the business has a website or Facebook page, just simply click (or tap) in that spot on the advertisement and you will instantly be directed right to their page.

If you find it difficult to read the articles on the page, you have the option to view the stories separately in a concise and easy to read format. Be sure to check out all the articles written and submitted by local businesses.

We are actively promoting our digital edition more than ever through social media and through email blasts to readers that have subscribed. You can sign up for our newsletter as well by scanning the QR code below this article. Our newsletter will give you early access to new digital issues before we share them on social media, you will be the first to know about new contests, and coming soon, special offers from advertisers!

You may have seen us on Facebook @panoramamagazine and if you haven’t already liked us, we invite you to do so. Facebook is an important part of us sharing messaging to our followers. We have reached 2,500 likes and that number is steadily growing – we aim to hit 5,000 likes in 2022.

In addition to promoting each new issue of our magazine on our Facebook page, we also post about local businesses. You may have seen some of our recent featured businesses as well as features about our placemats. In addition, we are always checking our advertisers’ pages so that we can share their posts and help spread the word about special promotions, upcoming events, and other news.

If Instagram is your preferred social media, we have you covered there too! Our Instagram page @panorama_pa was launched a few months ago and our following is growing.

Sign up for our newsletter to be the first to learn when our digital issue is available each month!

To sign up visit: https://lp.constantcontactpages.com/su/1fKHSMD/panoramamagazine