CURRICULUM VITAE -------------------------Paola Vertemati via Belinzaghi, 6 20159 - Milano Italy Place and date of birth: Milano (IT), September, the 27th, 1977. email: cherrypol@gmail.com / paola@evil-me.com mobile: IT +39 3471574710 / UK +44 07552970370 SUMMARY -------------------------I’m a creative with 10 years of experience covering, communications, photography and photo-editing, event promotion and organization, brand identity, and graphic design. I’ve produced a range of work that includes publishing, editing and
magazine design,
photo-shooting and look-book design, production of skateboarding events, and curating exhibitions. I have worked in a range of different environments from creative agencies to on field activities (skateparks, snowparks, clubs). SKILLS -------------------------Knowledge of the entire editorial production process, both traditional and on line. Editorial production, typography e promotion. Good knowledge of Photoshop, Illustrator, In Design, plus basics Dreamweaver skills. Organization and production of fashion, lifestyle, action-sports and editorial photoshooting. Photo-editing and retouching; I am familiar with a range of photocameras and shooting formats from analog SRL and medium format cameras to digital SRL. Registration desk managment for action sports events. PERSONAL PROJECTS -------------------------I like to document my life and emotions with photography, I use to share my feelings and what surronds me on my website, my personal blog and Flickr page: www.evil-me.com varicella-pol.blogspot.com www.flickr.com/photos/mercoledi/ FOREIGN LANGUAGES -------------------------English: Fluent French: Good
WORK HISTORY -------------------------WHOCARES AGENCY - 2004 / present Whocares, the company I’m co/founder in 2004, is the first italian agency specifically taking care of Action sports and Sub culture communication. For WHOCARES I’ve been in charge of creative direction of both the company (brand identity, self promotion, etc.) and our clients’ projects. Currently WHOCARES is taking care of different project in the field of traditional media / 6:00AM Skateboard Culture Magazine, On Line media / www. skateboard.it, Art Shows / The art of skateboarding, events organization / Red Bull City Rumble / Qiksilver bowlriders, Eastpak Art Rider, and jeans production: the Sick Denim project. WHOCARES client list includes: RED BULL, VANS SHOES, QUIKSILVER, EASTPAK, BURTON, NITRO, ELECTRONIC ARTS,
VICE MAGAZINE, JHONSONS PUBLISHING.
Art Director for 6:00AM -
Skateboard Culture Magazine
Creative and art direction, photography, contacts with contributors,
executive/PDF
production, print supervision and a part of photo-editing. Art Direction and photographer for Sick Denim Concept idea, shooting and realising the look-book, the website, and followed the production design. Photographer for Vice Skateboarding Fashion photo-shooting and lifestyle skateboarding-related pictures from my personal work. Art Direction and photographer for Italian Skateboarding Championship I contributed to Skateboard Society’s events as photographer, organizer and art director for the last 5 years. www.skateboardsociety.com Production for Addicted to skateboarding Addicted to Skateboarding is the first Italian website melting together multimedia contents and daily up dated news with a rich e-commerce section. Skateboard.it now develops a monthly traffic volume of 200 Gigabytes, 5000 different users access the AtS home page daily. VODAFONE ITALIA - 2003 As freelance design director i collaborated with ICR Network agency, I projected and realised and photo-edited the Corporate Identity
manual for Vodafone Italia.
GAY-TV - March 2002 / November 2002 Graphic designer for satellite television Gay Tv, music and lifestyle gay oriented network. YOND_ Communication agency Employed in
November 1999 / February 2002
Yond_ The cross media factory as Graphic and web designer.
EDUCATION -------------------------ART SCHOOL - Villa Reale Monza, Graphic Design and photography diploma. CFP “R. Bauer” - Photography and photo editing degree course.
6:00AM skateboard culture magazine
Art Director for 6:00AM -
Skateboard Culture Magazine
The magazine, published by Johnson Media s.r.l., is devoted to skateboarding and skateboarding culture and Italian skateboarding leader magazine. The publication is bimonthly, with contents entirely projected, developed and produced by Whocares staff. My role includes, creative and art direction, photography, contacts with contributors, executive/PDF production, print supervision, photo-editing and photo-retouching.
Art Direction and photographer for Sick Denim Sick Denim is a project concerning the design and the production of jean’s line. For Sick Denim I have create the concept idea, shooted and realised the lookbook, the website, and followed the production design.
Photographer for Vice Skateboarding The two issues have been realized in 2007 and 2008. Fashion photo-shooting and lifestyle skateboarding-related pictures from my personal work.
Art Direction and photographer for Italian Skateboarding Championship 1998 was the first year of the Italian Championship of Skateboarding, something never before Skateboard Society (and his network of local organizations) came into the game. The CIS just concluded his 10th edition and more have got to come. Skateboard Society has also been the first to organize an International contest on the italian ground: Jesolo European Open.
The contest had 4 fortunate editions gathering an ever growing crowd of 5.000 and more odiens. With the pleasure to welcome
to this event some big names
of iternational skateboard scene such as: Jason Dill, Carl Shipman, John Rattray, Paul Shier, Jason Rogers, Brian London, Fabio Sleiman and More. I contributed to Skateboard Society’s events as photographer, organizer and art director for the last 5 years. www.skateboardsociety.com
Art Direction and organization Red Bull City Rumble is an event (realized in 2005, first edition and 2006 second edition) where 3 Teams, made of 4 Skater a photographer and a filmer, spend on week on the road touring and fulfilling a given set of “Missions” in order to gather points and win the Game. While “playing” each team produces a video-clip and magazine article. Videos and pictures are premiered during the final day of the event. Commisioned by Red Bull to WHOCARES Agency I worked on the Art Direction and organization of the event, including paper and website design as well as photography and video managing. www.redbullcityrumble.com
Art Direction and photography Personal website, overview of personal works, included band, action and lifestile photography. www.evil-me.com
www.evil-me.com