MAKING YOUR VISIT AN ADVENTURE
PAOLA GONZALEZ
PITA DIAZ
EASy Access
Purchase ticket to avoid long lines
PLAN JOURNEY
NAVIGATE EASILY
PERSONAL CONNECTIONS
GRACE LYNCH
CUSTOMIZATION
Favorite animals to customize your trip
PERSONAL
Access & contribute to animal proямБles
INTERACTIVE
Test your knowledge of your favorite animals
THE ZOO EXPERIENCE
BACK STAGE
FRONT STAGE
BUYING TICKET
App
ENTRANCE QUEUE
Website
Ticket Booth
Ticket
NAVIGATING
Ticket Scanner
Staff sells ticket
Staff scans ticket
Staff: Online Presence Graphics for app, website, etc
Staff: IT Manages ticket database
Staff: Ticket Manages ticket sales
Staff: Scan Maint Manages Scanners work effectively
Touchpoint: Ticket Scan
Map
ROAMERS VS. PLANNERS
Map (app)
Pole guides
Map Stands
Staff at concession stands & food court
INTERACTING
Animals
ZOO EDUCATION
Animal info stand
Zookeeper gives scheduled talks / leads gym time show
INTERACTING
Animals
GAME PLAY
App: Zoo Quest
Staff: veriďŹ es badge count & gives rewards
Gift Shop
Touchpoint: Paw Checkpoint
Staff: Inventory Keeps inventory for concession stands
Staff: Zookeeper Cares for animals Prepares for zookeeper lectures
Staff: Online Manages game
Staff: Graphic Designer Maintains map up to date
Staff: Online Manages scheduled events
Staff: Gift Shop Keeps gift shop inventory