P & T Store 中文标题
Designer: Fabian von Ferrari Area: 196m2 Photographer: Ludger Paffrath
P & T´s mission is to make fine teas and tea culture more accessible
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and rewarding to a broader audience. Departure point of this vocation is the brand’s home
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base on Bleibtreustrasse in Berlin, Charlottenburg. On freestanding presentation cubes
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outfitted with sliding drawers the individual teas are displayed in a practical fashion with accompanying
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information, logically organized according to their degree of oxidation. Customers are invited
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to smell the individual teas on display, read about their origins, production processes and their tasting characteristics or sample a
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particular tea, expertly brewed and
served by a 'teaist' at one of the tea
tasting stations in the Chinese and
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Taiwanese style of Gong-Fu which is still hardly known in Europe.
This also spatially sets up the
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presentation of tea in the center,
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shelves lined up to form a continuous
o all e The presenb tation cubes are d l accompagnied by light wire frames ou w that host the functional lightning and on s swarms of traditional chinese lanterns r e belt tying all rooms together.
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which give the installation a poetic note. By responding to the cubic furniture in the 3rd dimension these frames put once more the focus on the laid out teas and objects. Chinese five-elements-theor y has influenced the choice of colors, which links water, the basic element for brewing tea, to black and the minerals it contains to white. All colors range between these extreme poles in shades of grey and employ a quiet environment that stands aside, allowing the tender colors of the natural tea leaves and the bright colored glazing of the accessories to speak for itself.
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Location: Bleibtreustrasse 4, 10623 Berlin, Germany
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P & T Store, Berlin Concept Store for a specialty tea brand Architect / Designer: Fabian von Ferrari Room stylist: Boris Zbikowski Photographer: Ludger Paffrath Client: P&T, Paper and Tea Gmbh, www.paperandtea.com Location: Bleibtreustrasse 4, 10623 Berlin, Germany Year: 2012
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Seccion Scale 1/50
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