MEDIA KIT
Reach 400,000 families each month
Boston Parent knows parenting.
From the first days of caring for a newborn to the unpredictable teenage years, our content helps families navigate their journey.
Integrated Media
Integrated Media
TRUSTED RESOURCE
• BostonParents Magazine
• BostonParentsPaper.com
COMMUNITY INTERGRATION
• Family Favorites Awards
• MOM-APPROVED
• Camp Fairs
In-person & online
WEBSITE RESOURCES
• Online Directories
• Online Calendar
• Web Banner Ads
ANNUAL EDITIONS
• Greater Boston
Private School Guide
• Childcare and Preschool Guide
• New England Summer Camp Guide
• Special Needs Guide
• Kids Love Museums & Attractions
SOCIAL MEDIA
• Facebook • Instagram • Twitter
OUTREACH MARKETING
• Dedicated & Shared eBlasts
• Email Marketing
• Newsletters
• Sponsored EDM Content
Our primary readers are active, educated, responsible, family decisions makers. They’re Moms.
89% of our readers are female
56% of our readers are ages 26≠44
69% of our readers have children under the age of 5
79% of our readers have children between 5≠12 years old
49% of our readers have children between 13≠18 years old
The average family income of our readers is $149,000
650,000
Why work with Boston Parent?
Deeply established, trusted brand
Creative, inspiring and informative editorial content
Diverse advertising and campaign options for every budget
Exclusive email database of engaged parents cross Eastern Mass. Powerful print and digital audience reach
What We Offer
Boston Parent E-mail Marketing Options
• Group eBlasts
• Dedicated eBlasts
• Premium Advertorial EDM Package
Group eBlasts
• Inclusion in themed eBlasts to 22,000+ engaged parents in the Greater Boston Area
• Camps
• Events
• Preschools
• Private Schools
• STEAM
• Includes key visual thumbnail image, your important details and link to your website
Dedicated eBlasts
• Reach our database of over 22,000 engaged parents in Greater Boston
• 300-400 words (provided by you) about your promotion, launch, or event, including a key visual
• 100% Share of voice
• Includes direct link to your website
Premium Advertorial
EDM Package
• A Bespoke Advertorial EDM, up to 600 words, including a key visual and supporting visuals/video sent to our database of over 22,000 engaged parents in Eastern Mass
• Advertorial is also featured on BostonParentPaper.com including placement in the homepage header
• 100% Share of voice
• Includes direct link to your website from EDM and website post
• Long-tail SEO impact from website post
• Includes Facebook suite post
Boston Parent Newsletter Options
• Newsletter Sponsored Story
• Your Awesome Weekend Featured Event
• Specialty Newsletter Takeover
• Newsletter Banner Ads
Newsletter Sponsored Story
• Inclusion in our popular Wednesday editorial newsletter as a second story, including a key visual, excerpt and a link to read the full story on BostonParentsPaper.com
• Site Scoop on BostonParentsPaper. com (200-300 word sponsored advertorial post on our website) about your promotion, launch or event
• Site Scoop includes link to your website. Long-tail SEO impact from being featured on our website
Your Awesome Weekend
Featured Event
• Promote your upcoming event with a Featured Listing (first position) in our Your Awesome Weekend weekly digital feature, including your key visual on BostonParentsPaper.com’s homepage header and direct link to your website
• Your Awesome Weekend is also the first feature story in our Thursday newsletter and posted on our Facebook & Instagram pages
• Ask us about how your event can be the Monthly Featured Event in our print publication
Specialty Newsletter
Takeover
• Sponsor one of our specialty Camps, Education, Enrichment, Events, STEAM or Issue Blast Newsletters and receive three banner ad placements for your promotion or brand
• Includes a 100 word “Family Partner” advertorial to spread the news about your promotion or event, with a key visual and direct link to your website
• 100% Share of voice
Newsletter Banner Ads
• We offer individual banner ads in our specialty and editorial newsletters with a direct link to your website
• Ask us about our design services to help to craft your message
Boston Parent Social Media
Targeted Social Posts
• Shout out to our moms and dads on social, with a 50-100 word post (provided by you) on our Facebook and Instagram pages and Twitter feed
• Including key visual and a link to your website
Site Scoop
Website Banner Ads
Directory Listings
Site Scoop
• A 200-300 word sponsored advertorial post on BostonParentsPaper.com’s Homepage (with content provided by you) about your promotion, launch or event
• Includes a key visual
• Includes link to your website
• Long-tail SEO impact from being featured on our website
Website Banner Ads
We offer a range of banner ad placements on our website
• Run of Site Leaderboard Ad
• Run of Site Wallpaper
• Run of Site Bottom Overlay Ad
• Rectangle and Square Banner Ads
Directory Listings
Category specific listings on BostonParentsPaper.com’s website are ideal for businesses looking to increase SEO and drive relevant traffic to their websites. We offer listings in the following categories:
• Camps
• Education
• Activities & Enrichment
• Birthday Parties
• Special Needs
• Health, Medical and Dental
• Museums & Attractions
Listings can include logos, photos, video, description, business details, client testimonials, social media feeds plus a direct link to your website.
Parent Engagement Platform
Reach specific audiences geographically. This platform allows you to run several different engagement campaigns such as:
• Quizzes
• Sweepstakes
• Contests, etc.
Each of these options allows you to ask specific targeted questions of entrants that provide you with targeted, interested leads.
Boston Parent Print Advertising
• Bay State moms and dads pick up our publications all over the area, including libraries, doctors’ offices, schools, preschools, healthclubs and enrichment centers and more.
• We are the mostwidely distributedparentinglifestyle magazineinNewEngland and have been trusted by parents for generations.
• Massachusetts families use our magazine to help them find activities and events, preschools, childcare, private schools, camps, medical services, enrichment programs, travel and great places to shop for local goods.
Planning Calendar
We offer in-depth special features, resource guides and award-winning content each month, making every issue of Boston Parent a good place to advertise.
Editorial Calendar
JANUARY
Education
Catholic Schools
Summer Camp Countdown
Teen Summer Programs
Winter Activities/Classes
Virtual Camp Fair*
School Open Houses*
FEBRUARY
Day & Overnight
Summer Camps
Valentines
Virtual Camp Fair*
MARCH
Special Needs
STEAM/STEM Fun
Summer Camps
Virtual Camp Fair*
Annual Summer Camp Guide *
APRIL
Summer Programs
Spring Getaways
Annual Childcare & Preschool Guide*
Virtual Camp Fair*
MAY
Museums & Attractions
Summer Camps
College Planning Guide
New England Destinations
Annual Kids Love Museums and Attractions Guide*
Virtual Camp Fair*
JUNE
Summer Fun Guide
Last Minute Summer Camp & Programs
JULY
Birthday & Celebration Guide
Summer STEAM Fun
AUGUST
Family Favorites
Back to School
Admissions and Schools
naeyc Guide to Preschools
SEPTEMBER
Education
College Admissions Plan
After-School Activity Guide
Fall Family Fun Activities
School Open Houses*
OCTOBER
Private School Guide
Healthy Family
Halloween Fun
School Open Houses*
Annual Private School Guide*
Annual Special Needs Guide*
NOVEMBER
Holiday Event Guide
National STEAM Day
Skiing & Winter Destinations
Boarding School Guide
School Open Houses*
DECEMBER
Holiday Fun Guide
Bilingual Education
Overnight Camps
School Open Houses*
the Fridge
Boston Parent Print Distribution
Boston Parent Magazine is available where families go regularly. Find us at public and private schools, childcare centers, preschools, grocery stores, medical offices, children’s retailers, entertainment venues, recreation centers, libraries, museums and more.
WHERE TO FIND BOSTON PARENT
• Stop & Shop
• Hannaford Supermarkets
• Whole Foods Market
• Roche Bros
• Market Basket
• Barnes & Noble
• Libraries
• Private & Public Schools
• Childcare & Preschools
• Hospitals & Medical Centers
• Doctors & Dentists Offices
• Retail Stores & Children’s Boutiques
• Community Centers
• Health Clubs
• Museums & Attractions
• Shopping Malls
• Childcare Centers
…and more!
30,000 Print Circulation
More than 925 Targeted Distribution Points
Boston Parent Print Specifications
Ad Dimensions With Bleed Trim Non-bleed
AD SPECS
• Safety of .25” on all four sides is required for full page ads.
• Keep live matter (text and logos) .5” from all sides
• Bleed must extend at least .125” beyond trim at each edge and gutter
• Do not include printers marks: crop marks, color bars, bleed marks etc.
• Our special and annual publications use different print specs. Please ask your rep for details on these.
DOUBLE
Annual Guides
• Pregnancy, Birth & Beyond, digitalJanuary
• Family Fun Guides (by season)
• New England Summer Camp Guide, digital - March
• Childcare and Preschool Guide, digital - April
• Family Health and Wellness, digitalMay
• Kids Love Museums & Attractions, digital & in print - May
• Regional Private School Guide, digital & in print - October
• Special Needs Guide, digital - October
• Holiday Event and Activity Guide, digital & in print - November
Boston Parents offers customized marketing solutions to achieve your goals.
We look forward to creating an amazing campaign to fit your needs. Let’s Grow Together!
