LET’S TALK BUSINESS WITH CLARE
STRAIGHTFORWARD SOLUTIONS AND STRATEGIES
H
ello, I’m Clare – your positively creative Problem Solver I’m at my very happiest partnering with business owners like you to strengthen and confidentialy move your business forward. When not working you’ll find me outside, rain or shine running or wild gardening! Clare Morris is the Parents in Business Magazines
“business troubleshooter” answering your questions.
The Dilemma: Pivoting A Busines Alex and Lindsay own Puddini. Parents to two lovely girls and wholly invested in their business. They own an innovative catering business based in Cambridgeshire. They provide the most amazing, creative, and beautiful bespoke catering services for weddings, parties and corporate events. But lockdown and ongoing restrictions massively impacted their core business. How could they pivot their operation to share their passion for Italian cuisine? I worked with them to help find a solution to bridge their income gap. I also wanted to keep them well connected to their customer base. So, we took an in-depth look at the issues they were facing, helping them identify ways to diversify their offering. And meet the evolving needs of their customers.
The Challenge Happy Customers Needed The Puddini team had been furloughed. And the business had just taken on bigger catering premises. What could we do to keep the business name at the forefront of people’s minds and get back to delivering delicious, memorable suppers? Knowing how well Puddini were known for catering the Arts Theatre, weddings, corporate events and more, gave them a strong reputation. As it wasn’t possible to service any of these areas now, we drew a line out to the edge of Willingham village. Talked to the team about moving into the delivery arena and started testing meals.
A. did the food stay hot until it reached the perimeter of destinations. Some very lucky villagers were asked to help out! B. was the timeframe for delivery achievable. Could the team cycle with the number of deliveries needed to make it pay and get there on time? C. how many people would be interested. Well, a lot, as we found out. With such positive feedback with so many wanting food to their door, the supper club was more than a takeaway.
