Volume 11 • Number 1
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Why PTC’s Work Matters: Violence on TV = Violence in Society On the afternoon of January 13th, four-yearold Roberto Lopez was walking hand-in-hand with his eight-year old sister on their way to a community center, when a car raced through their neighborhood and sprayed automatic gunfire from its windows. Little Roberto died while being cradled in his grandfather’s arms. “I cleaned the blood from his mouth so he wouldn’t choke,” the grandfather later said. “I’m trying not to remember that moment. It’s pain you just can’t bear.” But it’s a pain we all must bear. This tragic murder of a baby boy happened just a few blocks from the PTC’s offices in Los Angeles. The LAPD quickly arrested a young man with a history of violent behavior; someone who apparently accepted violence as a norm of our society. Reports of violence appear in the news so often that it’s easy to become inured to them. Sometimes it takes an event hitting close to home to make you realize just how horrific the violence in our world has become. An innocent four-year-old boy. Brutally gunned down. Killed. While just walking two doors away from his home. How can something like that happen? Why do things like that happen? Sociologists and politicians will tell you that there are all kinds of reasons why there is
so much violence today. But scientific research and common sense suggest one very big and very obvious reason why our society today is so violent: because our entertainment promotes it. Movies and video games and TV, the entertainment young people watch most heavily, brainwash our children by showing violent behavior as something to be celebrated. TV glorifies shootings, gang violence, even torture. Movies glamorize “heroes” who kill dozens of people. And video games let your children actually hold the gun themselves, and commit “virtual” murder, over and over and over again. Naturally, kids become desensitized to the horror of real, tragic, human violence. And then we’re shocked when children kill other children. This common sense has been borne out by science. One recent study by Rutgers University found that even when other factors like community violence or emotional problems were considered, “childhood and adolescent violent media preferences contributed significantly to the prediction of violence and general aggression” in children and teens. This all serves as yet another reminder why the PTC’s work is so important. Hollywood’s greedy media bosses are quick to ignore the harmful impact their products are having on Continued on page 5
CONTENTS l Page 2 What are your kids watching? By Jeffrey McCall, Ph.D.
l Page 3 “The Debate Is Over”: TV Violence Harms Children!
l Pages 4 & 5 Channel Surfing: TV’s sickening sewage on broadcast and cable
l Page 6
PTC Action Gets Results! Swingtown Is Dead; Citizens Denounce Golden Globes Profanity
l Page 7
An Open Letter to President Obama
l Page 8
Help the PTC Solve the TV Problem
® Because Our Children Are Watching ®
THE MONTHLY NEWSLETTER OF THE PARENTS TELEVISION COUNCIL™
Jeffrey McCall, Ph.D.
What are your kids watching? Here’s why you should care Parents who still need to be convinced that their children’s viewing habits require close scrutiny need only look at research that continues to demonstrate television’s harmful impact on our nation’s youth. University of Massachusetts researchers determined that toddlers playing in a room with a television on have their play disrupted. The authors suggest that background television could have “a chronic disruptive impact” on the kids and could limit “subsequent cognitive development.” A study published in the journal Pediatrics indicates that teens who watch programs with high levels of sexual content are twice as likely to become pregnant or cause a pregnancy than teens who don’t watch such shows. A separate study at the University of North Carolina found that 12- to 14-year-olds who watched TV with high sexual content were twice as likely to have intercourse by age 16. A National Bureau of Economic Research study pointed to fast-food advertisements on T V as a major contribut ing factor in ch i ldhood obesity. Overall, research shows that kids who absorb a lot of media — television, video games, Internet and anything delivered through a screen — are less likely to do well in school, less welladjusted socially, and more likely to be overweight than kids who are low users of media. Television is a cultural legitimizer for kids and teens. Kids infer that the behaviors, language and products seen on television must be OK, or they wouldn’t be displayed on the nation’s largest cultural stage. Coarsening of television content continues. A recent study by the Parents Television Council indicates there are nearly twice as many expletives in prime time as there were 10 years ago. The data also indicate the expletives are harsher and show up earlier in the evening. Beyond the lowbrow cultural content of much television, kids planted in front of a screen are not doing more productive activities, such as being outdoors, reading, playing sports or doing homework. Even watching too many suitable shows is ultimately harmful. 2
Government leaders know television hurts children, but there is only so much that can be done to socially engineer effective parenting, not to mention having to carefully deal with the free speech protections that irresponsible television programmers and advertisers exploit. A new law requires the FCC to study technologies to help parents shield kids from indecent or objectionable programming. The V-chip was supposed to be this technology; it has been installed in all televisions manufactured since 2000. But, as FCC Commissioner Jonathan Adelstein noted last summer, most families don’t understand the ratings system that goes along with using the V-chip. What’s worse is that the networks rate their own programs and are careless about accurate labeling. It would be better for the FCC to study why network programmers and advertisers care so little about their responsibility to children. In a speech this fall, Adelstein said parents feel they have lost control against an overwhelming media onslaught. “They are frustrated by a seemingly relentless march of material that is too commercial, unhealthful, violent or sexual for their children,” he said. He compared parents’ challenge to the game “Whacka-Mole.” In spite of the difficulty of fighting a mediasaturated world, parents have to grab the mallet and whack media moles as best they can. The place to start is to strictly limit viewing and allow only pre-selected, sensible shows. Reducing the availability of TV sets in the home would help as well. The fact that two-thirds of kids ages 8 to 17 have televisions in their bedrooms is problematic. This fight is worth the effort. The physical health, social adjustment and academic success of our children depend on moderating their viewing habits. Jeffrey McCall is Professor of Communications at DePauw University and author of Viewer Discretion Advised: Taking Control of Mass Media Influences. He can be contacted at © Jeffrey McCall, 2009 jeffmccall@depauw.edu.
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“THE DEBATE IS OVER” TV VIOLENCE HARMS CHILDREN! There is an ever-expanding body of knowledge about the long-term detrimental impact of harmful television programming on American families and society. According to the American Psychiatric Association, “The debate is over. Over the last three decades, the one overriding finding in research on mass media is that exposure to media portrayals of violence increase aggressive behavior in children.” Ezekial J. Emmanuel, Director of Bioethics at the National Institutes of Health, described the many risks of media overexposure for children in a detailed, 30-year study undertaken by the NIH and Yale University, released December 2, 2008. He identified media overexposure for children as a health issue. The study reviewed findings from 173 previous studies: * Fourteen studies showed a 93% correlation between media exposure and sexual behavior
* Eight studies showed a 75% correlation between media exposure and drug abuse
“The debate is over. Over the last three decades, the one overriding finding in research on mass media is that exposure to media portrayals of violence increase aggressive behavior in children.”
* Ten studies showed an 80% correlation between media exposure and alcohol abuse
* Thirty-one studies found a 65% correlation between media exposure and low academic achievement
The Rand Corporation published a study in the November 3, 2008 edition of Pediatrics (the Journal of the American Academy of Pediatrics) finding that exposure to sexual content on television predicted teen pregnancy. “Teens who were exposed to high levels of television sexual content were twice as likely to experience a pregnancy in the subsequent three years compared with lower levels of exposure.” The study determined that sexual and violent language is every bit as harmful as actual images. Television programming that is below widely accepted community standards is harmful to families and detrimental to society. Community standards are widely accepted principles of broadcasting that are established explicitly through public agencies and implicitly by the television industry itself. Case closed! American families are at risk from television programming that falls outside of our society’s agreed-upon standards. Armed with all of the latest academic and scientific research about media’s effects on children, coupled with our own original research that powerfully illustrates exactly what children are seeing on television, the PTC has been knocking down the doors of America’s top corporate sponsors, lawmakers, and even network executives. We’re painting a powerful, compelling picture of why it is so vital that we immediately take action to change the face of television – because our children’s lives and futures are at stake. To truly have an impact, however, we need more concerned citizens to join this fight. Please share this information with all of your friends and neighbors. For more information about these and other studies, please visit:
“Teens who were exposed to high levels of television sexual content were twice as likely to experience a pregnancy in the subsequent three years compared with lower levels of exposure.”
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Foul language, explicit sex, and graphic violence have been on the rise on TV for years, but recently television hit new lows in “entertainment.” Here are just a few of the graphic programs the broadcast and cable networks are showing your children:
YOUR Cable Subscription Paid For These Shows! The FX network is home to the most depraved, sickening smut on basic cable. One of the network’s most repulsive shows is the loathsome Nip/Tuck, featuring a pair of sex-crazed perverts who work as plastic surgeons. In the show’s fifth season premiere on January 6th, a wheelchair-bound Dr. McNamara and his deviant pal Dr. Troy bring two women home for sex. The women are both shown stripping down to their lingerie; Dr. Troy is implied to be receiving oral sex and is later shown thrusting into his date from behind, while Dr. McNamara has sex with his date while still seated in his wheelchair. She is shown bouncing up and down on his lap, with only his hands covering her naked breasts. And as the season went on, Nip/Tuck got even worse. On the Tuesday, January 27th episode, a woman was shown entering a doctor’s waiting room and plugging in an electrical carving knife. She then stripped off her blouse and, cupping her naked breast in one hand, sawed into it with the knife. Blood is shown splattering her face and clothes and the rest of the room as she shrieks. When the doctors raced in, her bloody, severed breast was seen lying on the floor. A close-up showed the woman’s bloodstained face as she writhes in pain, with a huge, gory wound in her chest visible. This shocking, abhorrent scene aired at 10:00 p.m. ET – only 9:00 p.m. in the Midwest. Is it any wonder that more and more teens are having sex (and risking teen pregnancy) with the teen-centric cable channel MTV holding up the bisexual “Ikki twins” as role models? The raunchy A Double Shot at Love features a gaggle of promiscuous heterosexual young men and homosexual young women competing for attention from Vikki and Rikki. Among other things, the December 16, 2008 episode featured a young man challenging a lesbian, saying, “Whatever a dildo does to you, a guy could do thirty times better; whatever your fingers do, a guy could do thirty times better,” while another woman was accused of having so many threesomes she’s lost count. Yet MTV considers this content appropriate for viewers as young as 14! Owned by the same corporate parent as MTV, VH1’s repugnant train-wreck of a show, Rock of Love Bus, features women 4
competing for sex with rock-star Bret Michaels. Contestants include a porn Like MTV, VH1 star, a Penthouse centerfold and a also rates bevy of promiscuous exhibitionists this program who think nothing of taking off their clothes in public, simulating sex acts appropriate for on stage in front of an audience of children as hundreds of people, or — in the January 4th episode — drinking alcohol young as 14. out of another woman’s vagina. (That episode was rerun on January 8 at 7:00 p.m. — only 6:00 p.m. in the Midwest!) Like MTV, VH1 also rates this program appropriate for children as young as 14. The BBC America network glorifies shocking language with its new program, Gordon Ramsay’s F-Word. Featuring the foul-mouthed chef from Fox’s Kitchen Nightmares, F-Word premiered January 16th. The show follows Ramsay as he meets celebrities, verbally abuses assistants and indulges his penchant for profanity while going on adventures such as diving for crab: “My balls feel like two big f****** ice cubes!” Ramsay bellows in the first episode. This show is on at 3:00 in the afternoon – precisely when children are arriving home from school and are likely to be flipping channels. Remember: if you subscribe to cable or satellite TV, YOU are forced to underwrite this filth with your monthly cable bill. Even if you don’t watch it – even if you block these shows from coming into your home – YOU ARE STILL PAYING FOR IT! Go to www.parentstv.org/PTC/cable/main.asp to learn more about how you can join the fight for Cable Choice.
...and Broadcast TV Isn’t Much Better! But it’s not only cable that polluted your homes in January. The broadcast networks dumped their sickening sewage into TV sets — and your children’s minds. Fox’s ultra-violent thriller 24 returned Sunday, January 4th at 8:00 p.m. ET. In a teaser for the upcoming season, 24: Redemption featured drugged children forced to become killers in a dictatorial African nation – in addition to the program’s trademark glorification of torture and violence. Jack Bauer was once again subjected to graphic beatings, while his friend was repeatedly shot and was blown apart by a land mine. In past seasons, ABC’s obnoxious reality contest The Bachelor has featured
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tons of tawdry behavior as lewd women battled one another to marry a wealthy single man. But this year, the program has upped the ante — by involving the single father’s young child in the women’s backbiting competition for the bachelor’s affections. The January 5th season premiere featured exchanges between the women like, “You’re both nothing more than a couple of whores,” “I handle bitches with a slap,” and “You don’t want somebody messing with your child who doesn’t know what the [bleeped ‘f***’] they’re doing,” -- in addition to women boasting about spending the night with the Bachelor after their first date. ABC rated this 8:00 p.m. ET program TV-PG…meaning the network finds its content appropriate for children as young as seven. True Beauty is the latest repugnant “reality” show from ABC. In this game show, premiering January 5th at 10:00 p.m. ET, contestants believe they are in a beauty competition, but are actually judged on their “inner beauty.” This premise does not prevent the program from being loaded with profanity, with contestants making comments like, “I feel like my boobs are going to explode,” “That is [bleeped ‘bull****’]....This is [bleeped ‘f******’] stupid!” and “I might be a little cocky bitch but I happen to think I am drop-dead gorgeous. I don’t give a [bleeped ‘s***’] what anyone else says.” Clips of upcoming episodes promise more profanity and sex, with one woman shown giving a male contestant a lap dance. TV producer Chuck Lorre is a master at producing revolting TV. Lorre’s sleazy CBS “comedy” Two and a Half Men constantly features sexually explicit dialogue like the following, from the January 12th episode (9:00 p.m. ET), in which Alan discusses his attraction to his secretary with drooling sex-fiend Charlie: Charlie: “Manage to keep your hands off of really little Annie Fanny?” Alan: “Well, not exactly, but we did keep it above the waist.” Charlie: “Her waist or yours?” Alan: “Both, but it wasn’t easy. I’m pretty sure my balls look like two-thirds of the Blue Man Group.” Charlie: “Berta, hide the vacuum cleaner!” Alan: “For the last time, I use it to get lint off my trousers.” Charlie: “Then why do you call it Brenda?”
For more examples of the filth our children are exposed to every time they turn on the television – and why it’s so important that we continue this fight, go to:
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Continued from page1
our children. So long as they can make money, any amount of violence, any scenes of kids having sex, any amount of foul language, is okay with them. But the PTC makes them care! By exposing the truth – and by giving parents like YOU the tools you need to fight back– the PTC stands up and says “Enough!” to Hollywood’s violence. And if by doing so we can save even one four-year-old from being killed, it’s worth it. For more information on the hundreds of studies exposing TV’s violent and indecent programming, and to find out how YOU can join the fight to save our children, please visit:
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Make a Donation to PTC Today and Receive McKay Hatch’s “The No Cussing Club”
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...and free shipping too! McKay Hatch, founder of the No Cussing Club, has appeared on Dr. Phil, The Early Show, Good Morning America and on many other news shows. Nearly 30,000 people have formed No Cussing clubs in all 50 states and several foreign countries. You can support McKay Hatch — AND the PTC! McKay’s first book, The No Cussing Club: How I Fought Peer Pressure and How You Can Too, details McKay’s struggles against the pressure of his peers and organized internet campaigns. It also will inspire you and your children, and tell you how to get involved in cleaning up language in your life and in the media. For a $50 donation to the PTC, you’ll receive a copy of McKay’s book The No Cussing Club absolutely free — no shipping and handling charges apply! Donate online: www.parentstv.org/McKay or mail a donation to the PTC’s address on page 8.
book is McKay ’s
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PTC ACTION GETS RESULTS! Some skeptics may say that the PTC is a tiny, irrelevant organization that is powerless before Hollywood’s millions of screens and billions of dollars. But that’s not true! The PTC is making a huge difference in the war against Hollywood’s sleaze – and here’s proof!
Swingtown is Dead – PTC Urged Viewers, Sponsors to Drop Show One of the most disgusting shows on TV in 2008 was Swingtown, a summer replacement series from CBS. Over the course of the series, viewers saw multiple orgies featuring group sex; a high school junior smoking pot and having sex with her English teacher; and adults using Quaaludes and cocaine. On January 14th of 2009, the CBS network’s President of Entertainment, Nina Tassler, formally announced that Swingtown would not be returning to the broadcast network’s schedule. Tassler claimed that Swingtown was “a victim of the TV writer’s strike.” But Tassler’s claim was nothing but spin to conceal what really happened. Swingtown didn’t even premiere until well after the writer’s strike was over, so it couldn’t possibly have been affected. In reality, Swingtown’s failure had nothing whatsoever to do with the writer’s strike – and everything to do with viewer and advertiser disgust with the seamy program.
After the PTC and its members contacted advertisers about the vile, disgusting filth on Swingtown , most corporate sponsors stepped away from the show. Philips North America, makers of Norelco razors, pulled their ads after customers wrote to the company and complained. Procter & Gamble — CBS’s largest advertiser in 2007 — stated, “We are not advertising on this show.” By the show’s last episode, commercial breaks were filled with promos for other CBS shows, with lingerie chain Victoria’s Secret the only major advertiser. And it wasn’t only sponsors who turned away from the tawdry program. The PTC kept up an unrelenting drumbeat informing the public about Swingtown’s sex-and-drug antics; and as we did so, ratings plunged over successive weeks. By its last episode, Swingtown had lost an incredible 69% of the audience it had at its premiere! Despite its poor showing, Nina Tassler was unwilling to cancel the proadultery drama, saying, “If we had abandoned or buried Swingtown, I would never have been able to live with myself. This is a labor of love!” Even while announcing its death knell, Tassler was adamant about her love for the show, saying, “We were extremely proud of the execution. From contacts inside the entertainment industry, we’ve repeatedly heard that CBS blamed the PTC by name for the
fact that sponsors and the public rejected Swingtown. The cancellation of the show speaks for itself. TV networks love to tell the public that “we only give people what they want.” But the truth is this: CBS executives tried for months to cram Swingtown’s sleazy storylines down viewers’ throats...but thanks to the PTC, they failed miserably!
“At the end of [Swingtown], CBS had next to no advertising for the series. The network was left to run PSAs and CBS promos mostly. That was a death knell for the show, even more than the middling Nielsen numbers.” – TV critic Allison Waldman (TVSquad.com, January 14, 2009)
Citizens Call for FCC Action on Golden Globes During NBC’s January 11th telecast of the Golden Globe Awards, viewers heard various actors using foul language, such as Mickey Rourke’s references to people “having the balls” to help him. East Coast viewers also saw director Darren Aronofsky make an obscene gesture. As a result of this vulgarity, many individuals filed complaints with the Federal Communication Commission, protesting the indecent language. The PTC did not call for its members to act on this show – and yet, the fact that individuals filed complaints on their own proves that the PTC is offering a valuable resource for the public to speak out. Before the PTC was started, television programs were pushing the envelope with more and more vile content – and NOBODY was doing anything! It was the PTC that let the public know that there are laws against indecency on the public airwaves – and which started a major push for Americans to demand that the FCC enforce the law! Thanks to the PTC, the public now knows it can take the initiative and fight back against the vulgar language, crude sex and graphic violence inundating their homes. You don’t have to put up with whatever TV churns out – you can DEMAND decency! To file your FCC complaint against this indecent broadcast, go to www.parentstv.org/FCC. 6
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AN OPEN LETTER TO
PRESIDENT OBAMA
From Members of the Parents Television Council Please Tell Your New FCC Chairman to Help Protect America’s Children from Indecent TV! ®
Dear Mr. President,
Because Our Children
As president, you have many difficult duties confronting you; but your top duty, Are Watching ® as the Constitution says, is to “take care that the laws are faithfully executed.” Among the thousands of laws in the United States, some of the least talked-about – but most important to parents – are the laws against indecency on broadcast television. You will nominate a new chairman of the Federal Communications Commission. We ask you, Mr. President, to tell the new chairman to make this commitment to the American people: the FCC will focus its attention squarely on its legal obligation to uphold broadcast decency laws. One way for the FCC to demonstrate this commitment would be to resolve the tens of thousands of outstanding indecency complaints received by the Commission before your inauguration. Mr. President, the American people care about media decency. In 2006, the Congress passed a law increasing fines against broadcast indecency. The House of Representatives passed this law by a 10-to-1 margin; the Senate passed it unanimously. A 2007 Zogby poll showed that 79% of all Americans agreed that there is too much sex, violence and coarse language on television. And the very fact that the Parents Television Council has grown from five grassroots chapters to 54 in just the last six years speaks volumes about how many parents are concerned about the increase in graphic violence, explicit sex and overt profanity on television today. And as a father of two beautiful daughters yourself, you know how important it is to protect your children from the media’s harmful messages. You said as much last year when you stated that “it is important for those in the industry to show some thought about who they are marketing some of these programs being produced to.” This will be an uphill battle, Mr. President – both for the new FCC chairman and for you. The TV networks have demonstrated their total unwillingness to operate “in the public interest,” as required by law. They’ve shown that they’re determined to ignore the written law, the intent of Congress, and the will of the American people at every turn. We beg you, Mr. President: put the public interest ahead of the corporate interest. Put the desire of millions of parents to protect their children’s innocence ahead of the desires of a handful of millionaire media moguls who only care about profit. Mr. President, in your campaign, you spoke of the need for change. By enforcing broadcast decency laws, you will make our media, our culture and our children safer. This is change America needs. Turning the media culture of this country away from glorifying rampant violence, profanity and irresponsible sex is a huge task; but with your leadership, we know Americans will be able to say, “yes, we can!”
#Cut out and mail this letter to President Obama, or compose your own letter and send it to: The White House 1600 Pennsylvania Avenue NW Washington, DC 20500 You can also send a letter to your U.S. Senators, urging them to make sure the new FCC chairman is questioned on his commitment to broadcast decency enforcement during his confirmation hearings by going to http://capwiz.com/parentstv/home/ and filling-in the action form. PTC INSIDER
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We Know the Problem. You Can Help Solve It. The exact circumstances of the heinous murder of four-year old Roberto Lopez (see page 1) are unknown. What cannot be disputed is that thoughtless criminal behavior is a proven outcome of the barrage of increasingly violent, graphic images in television programming and video games. “C’mon, Mom, it’s just a game! You drive through the ‘hood,’ dangle an automatic weapon from the windows of a speeding car, and pop off a few rounds at your ‘gangsta’ enemies. Cool, right?” WRONG! The outcome of callous, anonymous violence is tragic, final and, for the Lopez family, all too real. We know it. You know it. Your donations to the Parents Television Council help us to help families. With your support, our research and communications experts maintain a steady drumbeat of compelling, persuasive evidence showing the dangers of violent programming.
® L. Brent Bozell III Founder Tim Winter President Mark Barnes Senior Consultant
Your gift assures that the spotlight stays on careless corporate sponsors of shows that glorify gangs and gunplay. We know what the problem is. The Lopez family knows. And you know. With your generosity, the PTC will remain relentless in our efforts to overcome the problem of youth criminal behavior resulting from violent television. Please visit our website for more information on PTC programs, 2009 initiatives and the many ways you and your family can help: www.parentstv.org
Melissa Henson Director of Communications and Public Education Casey Bohannan Internet Communications Manager Christopher Gildemeister Senior Writer/Editor Michelle Jackson-McCoy, Ph.D. Director of Research Aubree Bowling Senior Entertainment Analyst Greg Rock, Ally Matteodo, Amanda Dudley, Oliver Saria Entertainment Analysts Dan Isett Director of Public Policy Gavin Mc Kiernan National Grassroots Director Kevin Granich Assistant to the Grassroots Director Glen Erickson Director of Corporate Relations
Help the PTC Grow!
What people see on television does have an influence. And scientific studies have shown that children in particular can be negatively affected by violent or sexual program content. The Parents Television Council demands responsible behavior from the entertainment industry by holding advertisers accountable for the negative programming they sponsor, and encouraging them to support family-friendly entertainment; by advocating consumer Cable Choice, in which viewers only pay for those channels they want to watch; by mobilizing our grassroots members to take action locally; and by urging our government to enforce the broadcast decency laws supported by the American people. But the PTC can only accomplish these goals through the committed support of individuals like you. Please share this newsletter with your friends and family, and encourage your parents and grandparents, friends and colleagues, to join our effort… because our children are watching.
It’s easy to join the PTC. Log on to www.parentstv.org/ptc/joinus/secure.asp. Or mail this form to: Parents Television Council, Attn: Gavin Mc Kiernan, 707 Wilshire Blvd., Ste. 2075, Los Angeles, CA 90017
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