Christian Dior Store

Page 1

The interior design project of Milan’s new boutique Designed by Parin Poolphokphol, Marangoni Milan

Dior


Brand analysis


Dior

PROFILE & HISTORY

1948 Dior’s first collection, the revolutionary, full-skirt “New look”, is a sensation.

1947 Designer Christian Dior opens a couture house at 30 Avenue Montaigne in Paris

1957 Christian Dior died suddently of a heart attact. Yves Saint Laurent became the Artistic Director.

1950 The company began giving licenses to various products under the brand Christian Dior. It was the first company to adopt this business model..

1960 Laurent was replaced Marc Bohan

1969 Launch of cosmetics collection

1988 Christian Dior became part of the LVMH group

1985 The visionary financier Bernard Arnault is elected President of Christian Dior.

1991 Christian Dior was listed on the Paris Stock Exchange

1989 Gianfranco Ferré succeeds Marc Bohan as artistic director.

2007 The Christian Dior fashion house celebrated its 60th anniversary

1997 John Galliano was appointed as to succeed Gianfranco Ferré as artistic director

The house of Dior was established in 1947 at 30 Avenue Montaigue in Paris by Chirstian Dior whose all collections express femininity, elegance, sophistication and romance. His first fashion collection, ‘New Look’ revolutionised how women dressed and influenced the fashion industry for over years. The Notorious Hollywood and European upper-class is Dior’s immediate client. Dior has expanded its business into many countries all over the world and entred into various product lines. Dior’s creativity is currently under the direction of John Galliano who have proved to keep the brand’s spirit alive and successful as seen in popularity of various collections and complimentary from high-fashion magazine.


Product lines

PRODUCT LINES

Ready-to-wear

Haute Couture

Dior Homme Accessories Lingerie

Cosmetics and Perfumes


Dior’s Designers

Marc Bohan

Christian Dior

John Galliano

Yves Saint Laurent

Gianfranco Ferré

1959 YSL’s very first collection ‘Elephan Blanc’

Spring/ Summer 1983

Odette

‘Taille Bar’

Autumn Winter 1989-1990


Prêt-à-porter

Pre-fall 2010

Spring 2010

Fall 2009


Haute Couture Fall 2009 Spring 2010

Spring 2009


location

Location Via Montenapoleone Milan


Mood, inspiration & concept


inspiration

The Historic Maison Dior


inspiration

The elegance of French architecture


inspiration

The ‘New Look’ for every season


“Yeah, that’s what I’m working for. The couture

house of the future” John Galliano


Colours & Materials


Pantone Cool Grey 4 C

Pantone Cool Grey 7 C

Pantone Cool Grey 8 C

Pantone Cool Grey 9 C

Pantone 454 C

Silver

Pantone Black

Colour chart

Pantone Cool Grey 5 C


2

3

Material chart

1

4

5

7

8

6

9

1. Wall Paper York Wall Stripe

2. Carpet The Rug Company Mohair Slate

3. Mirror Saint Gobain Mirror Glass

4. Corian Dupont Illumination Series Glacier Ice

6. Stainless steel

7. Fabric Gretchen Bellinger Steeling beauty

8. Iron

9. Glass Saint Gobain

5. Marble Grassi 1880 Bianco Avorio


Plans & Sections


Original section

Scale 1:100


Modified plan

Scale 1:100

Demolition Reconstruction


Original section

Scale 1:100


Modified Section

Scale 1:100


Furniture Dimensions

Scale 1:100


Furniture plan

Scale 1:100


a b

a b

Section AA

Section BB

Modified Section

Scale 1:100


D

D

C

C

Section CC

Section DD

Modified Section

Scale 1:100


H

F

E

G

H

F

E

G

Section EE

Section FF

Section GG

Section HH

Modified Section

Scale 1:100


LIGHTING PLAN

Scale 1:100

Spotlight up Spotlight down


C

C

a b

a b

Scale 1:100

Section BB

Section CC

LIGHTING SECTIONS

Section AA


G

H

G

Scale 1:100

Section GG

Section HH

LIGHTING SECTIONS

H


Interior Design details


Street View


Volumetric rendering


6

7

1

Stairs

2

Entrance Hall

3

Left cashier/ display

4

Right cashier/ display

5

Wall display

6

VIP area

7

Patio

8

Fitting room

9

Front display

8

Area index

5

5

4

3 2

1

9

1

9



Display products Pantone Cool Grey 6

Materials

Colours

Furnitures

ENtRANCE HALL

Pantone 454 C

1. Marble Floor

2. Aluminium Floor Pattern Furnitures

3. Mirror Furnitures

Chanderlier Swarovski Pandora

Sofa Poltrona Frau Dream Seating

Arm Chair Poltrona Frau Lyra


a Scale 1:100 Section bb

a

Section cc

c

b

Section aa

ENtRANCE HALL

c

b a

Scale 1:50

Dior


Pantone Black

Materials

Colours

Stairs & Handrails

Pantone 454 C

1. Corian

2. Iron

Dior


Furnitures

Fitting room

Pantone 454 C

Pantone Cool Grey 6

Mirror

Materials

Colours

Louis XVI Chair

1. Marble

2. Aluminium

3. Mirror Furnitures

Dior


Section bb

Section aa

Fitting room

a

a a

Scale 1:50

Dior

a


Furnitures

VIP AREA

Silver

Pantone Cool Grey 6 C Pantone Cool Grey 6 C

Materials

Colours

Pantone 454 C

Mirror

Arm Chair Poltrona Frau Lyra

Sofa Poltrona Frau Dream Seating

1. Marble

2. Aluminium

3. Carpet

Aluminium

3. Mirror Furnitures

Dior


a a

Section aa

VIP room

Scale 1:50

Scale 1:100


a

Display products

Left Cashier & Display

a

Scale 1:100

Pantone Cool Grey 6

Scale 1:50

Furnitures

Pantone 454 C

Materials

Colours

Section aa

1. Marble

2. Aluminium

Dior


Display products

Right Cashier Display

a 3.

a

Pantone Cool Grey 6

Section aa

Scale 1:50

Furnitures

Pantone 454 C

Materials

Colours

Scale 1:100

1. Marble

2. Aluminium

3. Mirror

4. Corian

Dior


Patio

Display products

Dior

Pantone Cool Grey 6

Furnitures

Pantone 454 C

Materials

Colours

Scale 1:50

1. Marble

2. Aluminium

3. Mirror Furnitures


Section cc

a

Section bb

c

b

Section aa

c

b

Patio

Scale 1:100

a

Scale 1:50



FRont display

Display Products

Dior

Pantone Cool Grey 6

Furnitures

Pantone 454 C

Materials

Colours

Scale 1:100

1. Marble

2. Aluminium


Display Prdoucts

WALL display

Dior

Pantone Cool Grey 6

Furnitures

Pantone 454 C

Materials

Colours

Scale 1:100

1. Marble floor

2. Aluminium

3. Corian



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.