THE ARTFUL

ALIPRINTS

Designing the Wallpaper + Textiles of Your Dreams

BY LAUREN BENS

PHOTO BY MORIAH ASLAN WOLFE

PHOTO BY REBECCA PEREZ

ith a flair for art and design, Alexandra Reboul, a New York native, founded ALIPRINTS Atelier, and now you can get all of the customized Ali designs you have room for on your walls, or in your home.

Growing up on the Upper East Side and spending much of her weekends in the Catskills, Ali was continuously inspired by all the arts the city had to offer, along with the natural beauty of the Catskills. She went on to study art and work with some of the most well-known fashion houses in the world.

“I was initially drawn to fashion because it was art that people could experience, and then when I got into the interior space, it just felt

like a perfect combination of art as well as the experience of storytelling through art,” says Ali. “I studied in London at Central Saint Martin’s. I just wanted to create. After college, I was living in the city and started working for Diane Von Furstenberg, where I created textile prints. I later opened my art-to-print design company so that I could turn my art into textiles. I also worked in Italy at a textile companies’ archives. I became so fascinated with the textiles that they’ve done for so many years and got to see how they’re interpreted. Each piece and figure and icon really meant something. I love this idea that things had more significance than just being pretty. I’m always interested in the story behind the piece and the reason people were using those textiles back in the day.”

After working with other clothing brands including Oscar de la Renta, she decided to launch ALIPRINTS a few years ago. With everything from textiles to wallpapers, plus artwork, tapestry, and traditional painting, her varied business built around her talents allows her to do what she does best – create. “I’m really focused on all things custom made. For me, it’s such a collaboration with every single one of my clients. Some clients are very specific, and so I’ll create something similar to their vision, while others will have no idea what they want so I will research what their style is and try to get their dreams from their head onto an artwork.”

Ali, who grew up with parents who are both lawyers, could tell from a young age that she tended to see things much more visually and, well, her own way. “They would say, ‘until I see it, I can’t envision it,’ so I really want to make things as visual as possible for those more left side brain types. I will paint a million different paintings until I get the exact right artwork for the project I’m working on. For custom wallpaper, my most popular design project, I start by creating a mood board which really helps my clients and I decide on the artwork direction together. They will tell me a story and I will pick out elements that I know will make really good artwork.”