Consulting with a Social Conscience
Ingrid Duran, ’98, tolerated the skeptical questions entrepreneurs often face: What do you know about running a business? Why leave the security of your job? What if you don’t succeed? But when she founded her business in 2004 with Catherine Pino, she endured a more formidable question: What if people don’t want to do business with a lesbian couple? “The mindset around the LGBT community wasn’t what it is today. Despite the naysayers, we launched D&P Creative Strategies in an open, authentic way,” Duran said. “If people didn’t want to work with us because of who we are, then we didn’t want their business. It was a hard-and-fast rule…and we’ve never looked back.”
Winter 2019 - 16
