State your
Flavor Team 305 DISTRICT 15
Executive Summary
Table of
Contents EXECUTIVE SUMMARY | 2 COMPANY OVERVIEW | 3 SWOT ANALYSIS | 4 TASTE TEST | 5 RESEARCH | 6 COMPETITOR ANALYSIS | 7 CONSUMER RESEARCH | 8 POSITIONING STRATEGY | 9 CREATIVE | 10 PROMOTIONS | 17 MEDIA PLAN | 19 CONCLUSION | 24 APPENDIX | 25
Thank you for the opportunity to present our 360° marketing campaign for the iconic Snapple brand. Our agency’s mission is to craft the most effective, creative, and holistic campaign that will differentiate Snapple from other ready to drink beverages. Debuting in 2017, our campaign will refresh the brand narrative, increase affinity within our target consumer, and grow Snapple Trademark volume. Our research produced a number of insights that allowed us to develop a new Snapple message. Among the most salient findings were that consumers typically grab a specific ready to drink beverage because they want to satisfy a desire for a unique flavor. Additionally, we noticed that consumers identify Snapple as tea or juice. We felt this hindered the brand because it forces it to compete for market share among ready to drink subcategories, as opposed to the Liquid Refreshment Beverage category as a whole. The media orchestration we designed is a dynamic mix of traditional, social, and digitalmobile platforms, which we believe will connect with our consumer at the right place and time. Our budget recommendations, flight planning, and continuity are projected to be successful in achieving our campaign goals. We feel that the plan you are about to review is an ideal solution to the Snapple challenge; one that elevates the brand and connects with new and existing consumers.
EXECUTIVE SUMMARY
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COMPANY OVERVIEW
THE BACKGROUND Snapple is a truly iconic brand celebrated among its Heartland consumers. Although Snapple has high brand loyalty on the East Coast, it has yet to build top of mind awareness and preference across consumers in the non-Heartland. Additionally, an over-saturation of brands in the ready to drink beverage and liquid refreshment beverage categories has been eroding Snapple’s market share.
THE CHALLENGE Grow brand relevance and purchase frequency of Snapple drinks across the nation by unifying the brand under one message.
Our Solution We recognize that consumers enjoy ready to drink (RTD) beverages specific to their taste buds. Therefore, our campaign will unite the brand under one national message: Flavor!
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SWOT ANALYSIS In reviewing the brand, we discovered a variety of strengths and opportunities that Snapple can capitalize on, as shown below.
SWOT ANALYSIS
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TASTE TEST
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TASTE TEST Our research goal was to discover consumers’ impressions of Snapple and its competitors. To understand our target’s preferences, our team decided to conduct several taste tests to gather feedback from over 50 participants. Our methodology was simple—have participants sample Snapple, Lipton, AriZona, and Brisk from one of the following flavors: Peach, Lemon, Half N’ Half, and Fruit Punch.
CONSUMER VOICE “It had more Snapple flavor to it… It was more robust.” “Snapple Apple is my jam!” “I love peach-flavored tea and Snapple .”
insights Over 50% of participants gravitated towards a specific flavor. Snapple had high brand awareness.
RESEARCH BREAKDOWN Our team conducted several surveys that provided us with an array of insights into the consumers’ minds. We found that 88% of respondents were unaware of Snapple’s expansive flavor variety. Furthermore, 66% of respondents think of Snapple as either strictly tea or strictly juice. As respondents continued to comment on the topic of flavor, we were able to conclude that flavor is a main driving factor behind purchase behavior. These insights were able to directly inform our creative solution.
survey stats snapple folks
...identify Snapple’s brand personality as quirky, humble, passionate, and witty.
gettin’ thirsty
...quench their thirst in the afternoon.
RESEARCH BREAKDOWN
PUZZLED PEOPLE
...were unsure on what drink category to classify the brand.
my snapple
...wanted to satisfy their flavor craving.
SHOCKING!
...were surprised that Snapple had 29 flavors.
619 TOTAL SURVEYS 220 juice drink 240 RTD TEA 159 FLAVOR
51 17 11 5 100
TASTE TEST volunteers focus group participants diary studies in-depth interviews nationwide convenience store interviews
at last!
...feel satisfied or happy when they find their flavor.
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COMPETITOR ANALYSIS
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COMPETITOR ANALYSIS Snapple currently competes in the Liquid Refreshment Beverage (LRB) category, more specifically, RTD teas and juice drinks. These categories are over-saturated with “new value” and other premium brands that compete for market share. The three brands that have the strongest presence in the category are: AriZona, Lipton and Brisk.
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snapple
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OUR TAKE Category saturation and brand over-identification with tea and juice drinks has led us to build a strategy that unifies the brand message into “flavor.” Snapple should not compete for market share in the RTD beverages, but the “liquid refreshment beverage” category overall. This will redefine the Snapple brand as a company that offers flavor variety and satisfaction.
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arizona
lipton
4
brisk
ARIZONA
LIPTON
BRISK
122,321,680 cases (volume performance last 52 weeks)
59,967,092 cases (volume performance last 52 weeks)
50,538,682 cases (volume performance last 52 weeks)
AriZona is a definitive leader in the tea and juice drink categories according to their sales performance. They use a low cost strategy and have a strong social media presence.
Lipton comes in second in the tea and juice drink categories. Lipton targets a more mature demographic with a variety of relaxing iced tea flavors.
Brisk is the third strongest brand in tea and juice drinks. They focus on targeting a young and cool audience with their bold advertising efforts.
CONSUMER RESEARCH Snapple’s wholesome and charming personality has the ability to unite consumers under one message - FLAVOR SATISFACTION. Through our research, we discovered a simple human truth related to beverage consumption: people choose RTD beverages because they enjoy specific flavors at certain times of day. When people grab a beverage, they are fulfilling their desire for a specific flavor experience.
The consumer greatly values convenience and sweetness. They prefer purchasing an individual bottle at a convenience store over buying large cases. They believe that RTD tea is a healthy substitute for other flavored beverages, but they themselves are not health junkies. Our target simply wants to enjoy a beverage flavor that fits their specific thirst and personality.
elisa
LANDON
REBECCA
ERIC
MANGO MADNESS
Lemon Tea
Kiwi Strawberry
Diet Peach Tea
Hey, I’m Elisa! I’m a 21 year old, Cuban-American, COMM major living in Miami. My whole family lives here, I can’t imagine being anywhere else. We always have big parties and I bring my friends along so I can share my culture with them.
Hey guys, I’m Landon. I’m 31-years-old and living in Los Angeles with my Boston Terrier, Bruce. Bruce and I love hiking, going to the beach, and hitting up popular food trucks. I’m just trying to live an authentic life.
Hi, my name is Rebecca and I’m 29 years young! I’m a working girl living in Chicago. I’m a total people person, and love doing anything high energy and fun. I consider any day I make someone smile a success.
Hi, my name is Eric. I’m 38 years old, and live in New York City with my beautiful family. I have a passion for finding new delis, going on morning runs, spending time with my kids, and making people laugh.
CONSUMER RESEARCH
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POSITIONING STATEMENT
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State your
Flavor copy strategy
creative rationale
Convince Americans that Snapple means, “flavor satisfaction� within the LRB category.
Consumers typically choose bottled refreshments based on flavor and time of day/year. By highlighting the fact that Snapple offers an array of distinct and satisfying flavors, consumers across America will see there is a unique Snapple flavor to satisfy their thirst for individuality.
television spot The 30-second TV spot - “Marry Snapple” is a parody of a commitment to a special flavor.
:30 spot - “marry snapple” Aaron goes into a C store and sees the Snapple Apple of his dreams. Aaron heads to the check out and proudly places his Snapple on the counter.
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The C Store clerk says in a solemn voice, “Do you take this flavor to be your lawful wedded Snapple.. to have and to hold? For better, for worse, in quench and in thirst…from this day forward?” “I DO!”, Aaron proudly says. The C Store clerk says, “Then by the power invested in me and this C store, I now pronounce you man and flavor. You may kiss your.... “ Aaron’s lips are on his Snapple before the clerk officiant could finish.
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CREATIVE
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STATE YOUR FLAVOR BUTTON
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CREATIVE
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radio Americans from the East Coast to West Coast are inspired to tell the nation about their very own Snapple flavor. Our call to action, “Find Yours,” invites radio and Pandora listeners to explore Snapple’s many flavors by visiting the “State Your Flavor” webpage.
:15 youtube pre-roll - “WHAT’S YOUR FLAVOR” Our 15-second OLV spot- “What’s Your Flavor”, playfully shows how flavor directly relates to personality.
:30 spot - “29 Flavors 1 drink” ANNCR: A PERSON’S FLAVOR IS WHAT MAKES THEM UNIQUE. SNAPPLE KNOWS THAT THERE’S MORE TO FLAVOR THAN JUST BEING MADE OF THE BEST STUFF ON EARTH. THERE’S A FLAVOR FOR EVERYONE AND WHEN YOU FIND YOURS, YOU CAN’T HELP BUT STATE IT. THAT’S JUST OUR FLAVOR, WHAT’S YOURS? CALIFORNIA FEMALE 1: MINE’S PINK LEMONADE TEXAS MALE 2: I LOVE LEMON TEA BOSTON FEMALE 3: SNAPPLE STRAWBERRY KIWI NEW YORK MALE 4: GOTTA HAVE MY SNAPPLE HALF AND HALF SOUTHERN FEMALE 5: I’M ALL ABOUT THE STRAIGHT UP SORTA SWEET TEA MALE 6: GETTING BACK TO CENTER WITH GREEN TEA ANNCR: GET IT? EVERY SNAPPLE FLAVOR IS AS UNIQUE AS YOU ARE. WITH 29 FLAVORS TO CHOOSE FROM, IT’S YOUR TURN. STATE YOUR FLAVOR! FIND IT AT SNAPPLE.COM/STATEYOURFLAVOR
Friends are gathered for a BBQ on a hot summer day. Everyone has their special Snapple flavor to cool off. Adam relies on his good looks to get the ladies. Amy and Cindy are sick of the stereotypical guy that just don’t take the time to get to know them. Steve is just your everyday guy, but proves to be the real deal. Adam approaches the two girls who are holding their specific snapple bottles. He says to Cindy, “Hey girl, what’s your sign?” Cindy scoffs at him. Adam says to Amy, “Hey girl, you’re lookin’ pretty fine.” Amy rolls her eyes, as Adam sulks away looking defeated. Steven approaches both girls with a smile and says, “Hey, what’s your flavor?”
heartland billboard We want to maintain Snapple’s presence in communities where the brand has been woven into the fabric of local culture. This will remind current Snapple fans that we are thankful for their continued loyalty and excited to share “The Best Stuff on Earth”. Our Heartland Snapple drinkers are passionate about their Snapple flavor, so we ask them to take it one step further by sharing it on social media with #StateYourFlavor.
non-heartland billboard Americans are united in their pursuit of individuality. Our big idea powerfully capitalizes on this truth in order to craft a singular message that a diverse population can relate to.
bus shelter Whether you’re waiting for the bus or just getting off at your stop, there’s a Snapple always close by. Every bus shelter ad will be strategically placed by convenient store locations, which will tie into our copy message.
FIND YOURS AT SNAPPLE.COM
CREATIVE
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CREATIVE
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in-store Convenience store refrigerators are filled with LRB brands, but Snapple seems to get lost in the mix. This problem is solved with a cling and shelf talker that greets the consumer the moment they are about to purchase their Snapple.
The shelf talker highlights the fun personalities of each flavor. The “Snapply� captions placed in front of the bottles are a great ice breaker for people to get to know a specific flavor.
landing page How does someone “State Your Flavor�? Snapple.com/ stateyourflavor landing page is where all the intricacies of our campaign live. Snapple lovers can find out more about their flavor personality, promotional tours, and much more.
CREATIVE
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CREATIVE
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facebook Facebook is an interactive space where people gather to express their individuality. Our sponsored Facebook posts showcase original imagery of real people with their unique Snapple flavor in a fun and engaging way. This will encourage our online audience to state their flavor via social media and lead them to snapple.com/stateyourflavor
instagram Instagram is a visual collage that documents a person’s story. This platform allows users to share how they see the world and ultimately display their true personality. It’s only fitting that we’ve created three different Instagram campaigns to encourage Snapple fans to express their flavorful points of view.
Digital/mobile ads In a world of clutter, our interactive rich media engages consumers by demonstrating different ways to show flavor. With our powerful hand image, an animated feature of a bottle array, and snapshots of people stating their flavors, we will generate willing click-throughs from curious consumers. To see our ads in action click here.
PROMOTIONS
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PROMOTIONS
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STATE YOUR FLAVOR TOUR Dates: Monday June 24th - Sunday July 9th Budget: $127,500 Impressions: 128,000,000
Why Partner with Fiat? As a little car with a big voice, this aligns perfectly with Snapple’s quirky brand personality.
Overview Two teams of four product specialists will drive Snapple branded Fiat 500L Trekking vehicles throughout the US, encouraging consumers to, “State Your Flavor”.
The Tour Kicks off with a press release and global media event. Team A will start in Washington in front of Farmers Market in Seattle and end in Brooklyn, New York at the Coney Arts Wall. Team B will start in Miami, Florida at Coconut Grove and end at the Santa Monica Pier in Santa Monica, California.
Objective Increase brand awareness by engaging consumers in their own backyard. Strategy Partnership with Fiat Motors and music festival tieins to create differentiated exposure. Tactics User-generated content on social channels, microsite, and sweepstakes for a chance to win: Fiat 500L Trekking, concert tickets, Snapple products and swag. Rationale Reach non-Heartland states to engage consumers and increase awareness by 8% and gain earned media.
Wrap Up At the conclusion of the tour, Snapple will host a music festival with stages in both California and New York. Snapple will partner with TiDAL, a concert streaming service. Vehicle winners will be announced during the concerts. Giveaways include concert tickets and Snapple swag.
snapple flavor booth Date: July - September 2017 Budget: $46,750 Impressions: 47,000,000 Overview Snapple Drink station set up at eight state fairs across the US. Objective Increase trial and product consideration among the non-Heartland consumers through differentiated exposure opportunities. Strategy Raise awareness of all 29 Snapple flavors offered to consumers in a fun atmosphere. Tactics Provide product samples and bottles via a fully branded Snapple drink station. Rationale Face-to-face access to nearly one million consumers allows increased awareness by 12%. Total attendance of 9,733,402 in 2015 for eight fairs. THE BOOTH All 29 Snapple flavors will be completely accessible to markets that traditionally only have access to select flavors. LOCATIONS California State Fair, Oregon State Fair, Arizona State Fair, Texas State Fair, Iowa State Fair, Ohio State Fair, Wisconsin State Fair, and New York State Fair.
PROMOTIONS
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MEDIA PLAN
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TELEVISION Network TV Cable TV Streaming TV TELEVISION TOTAL
RATIONALE The media mix was determined by our target’s media usage and the national competitive landscape. Our digital and mobile initiatives will maintain awareness throughout the year and act as the foundation of our communication. Our social engagement strategy will ignite conversations. By analyzing LRB sales, we will seasonally prioritize TV and Radio.The OOH plan supports the highest period of consumption and drives our target to increase trial and find their flavor.
$14,450,000 $4,250,000 $6,375,000 $25,075,000
radio :60 Los Angeles :60 New York :60 Chicago :60 Miami :60 San Francisco :60 Dallas :60 Atlanta :30 Pandora Radio RADIO TOTAL
$1,275,000 $1,275,000 $637,500 $637,500 $425,000 $425,000 $425,000 $1,275,000 $6,375,000
OOH Heartland Billboards Heartland Bus Shelters Heartland In-Store Non-Heartland Billboards Non-Heartland Bus Shelters Non-Heartland In-Store OOH TOTAL
$850,000 $850,000 $637,500 $1,275,000 $850,000 $850,000 $5,312,500
digital Rich Media/OLV Programmatic Display DIGITAL TOTAL
$1,275,000 $1,275,000 $2,550,000
SOCIAL production costs & Agency fees Working Media Production Agency Fees Paid Media Immpresions Earned Media Impressions Total Media Impressions ROI
$42,500,000 $2,000,000 $6,000,000 $14,233,452,381 $127,500,000 $14,360,952,381 30%
Facebook Instagram Buzzfeed Social Influencers SOCIAL TOTAL
$1,062,500 $1,062,500 $425,000 $425,000 $2,975,000
PROMOTIONS State Your Flavor Tour Snapple Flavor Booths PROMOTIONS TOTAL
$127,500 $46,750 $174,250
SOCIAL Our social campaign will sustain visibility and awareness throughout the year and bolster engagement during TV and Radio off periods. Sponsored posts on Facebook and Instagram will spark conversation between consumers and Snapple. Social Influencers will feature Snapple content on their blogs and YouTube channels to make Snapple more relevant for non-Heartland consumers.
digital - mobile Precision targeting will drive efficient reach and create cost-effective support throughout the year. Use of rich media will promote brand engagement by driving consumers to snapple.com/stateyourflavor, an interactive aggregate of Snapple flavor information.
MEDIA PLAN
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MEDIA PLAN
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television Simmons research confirms that a majority of the target still consumes TV regularly. A national TV campaign will drive both reach and frequency to the desired target audience via Network, Cable and Streaming.
radio Radio is targeted in select major DMA’s during peak drive times. Through traditional and streaming platforms, consumers will be exposed to our messaging. Pandora is recommended over Spotify due to its higher share of our target audience.
out-of-home OOH billboard locations will reach the consumers during the highest sales season. Strategically placed bus shelter ads will drive traffic to preassigned convenience store locations (e.g. Circle K). In-store signage and POP displays will promote trial use.
MEDIA PLAN
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MEDIA PLAN
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why it works Expanding the Snapple narrative and developing an effective, creative, and holistic campaign for new and existing consumers has been an exciting endeavor. Our plan differentiates Snapple from other beverages and increases affinity within our target consumer, ultimately growing the Snapple Trademark™ volume. Our “State Your Flavor” campaign’s creative executions capitalize on our main consumer insight that flavor is a major driver in purchase intent. This call to action highlights the correlation between flavor and personality, encouraging consumers to declare their individuality! “State Your Flavor” is projected to increase visibility among other LRB brands; drive trial use, increase profits, and unify the brand message. The media orchestration we designed will connect with our consumers at touch points relevant to them, which will achieve our campaign goals. These media activations will drive higher flavor consideration and trial, while simultaneously building Snapple brand awareness across the country. Thank you for the opportunity and remember: State Your Flavor!
Overall ROI (Paid/Earned Media)
CONCLUSION
impressions
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APPENDIX
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bibliography AriZona Beverages - America’s No. 1 Selling Iced Tea Brand. (2016). AriZona Beverages | America’s No. 1 Selling Iced Tea Brand. Retrieved 24 March 2016, from https://www. drinkarizona.com/ AriZona’s Arnold Palmer Brand Aiming To Top Snapple. (2011). CNBC. Retrieved 24 March 2016, from http://www. cnbc.com/id/45614646 Backman, M. (2016). Arizona Iced Tea is having a really hard time keeping its dollar cans at a dollar. Quartz. Retrieved 24 March 2016, from http://qz.com/427393/can-arizonas-dollarcans-of-iced-tea-fend-off-a-bevy-of-snooty-competitors/ Blush, A. (2016). Is Snapple sold in your area??. DontPayFull. Retrieved 24 March 2016, from http://forum.dontpayfull. com/threads/is-snapple-sold-in-your-area.8110/
Brisk Kinda Out There. (2016). Drinkbrisk.tumblr.com. Retrieved 24 March 2016, from http://drinkbrisk.tumblr.com/ COLLINS, G. (2016). Juice Wars: The Squeeze Is On; Snapple Looks Back to See Coke and Pepsi Gaining. Nytimes.com. Retrieved 24 March 2016, from http://www. nytimes.com/1995/07/15/business/juice-wars-the-squeezeis-on-snapple-looks-back-to-see-coke-and-pepsi-gaining. html?pagewanted=all
Diary Studies Dr Pepper Snapple’s 2Q15 Sales Growth Outshines Beverage Giants - Market Realist. (2016). Marketrealist.com. Retrieved 24 March 2016, from http://marketrealist.com/2015/07/ dr-pepper-snapples-2q15-sales-growth-outshines-beveragegiants/ Drink Reaction: Snapple Lady LiberTEA!. (2015). The Rad Blog. Retrieved 24 March 2016, from https://chasrad. wordpress.com/2015/05/07/drink-reaction-snapple-ladylibertea/ Eats, S. (2012). Taste Test: Bottled Iced Tea. Drinks. seriouseats.com. Retrieved 24 March 2016, from http:// drinks.seriouseats.com/2012/05/taste-test-best-bottled-icedtea-honest-tea-snapple-arizona.html
Expenditure and occurrence data to inform strategy. (2016). Kantarmedia.us. Retrieved 24 March 2016, from http:// kantarmedia.us/product/adspender
Ferber, S. (n.d.). 2017 is The Year for Programmatic TV Advertising : Industry Insights : Blog : Videology : Video advertising platform. Retrieved March 17, 2016, from http://www.videologygroup.com/blog/a/2017-is-the-year-forprogrammatic-tv-advertising/#.VurOJuIrJaR
Forbes Welcome. (2016). Forbes.com. Retrieved 24 March 2016, from http://www.forbes.com/sites/ greatspeculations/2014/06/25/dr-peppers-muchneeded-non-carbonated-growth-could-come-fromsnapple/#3a9488a35951
Focus Groups Gavril, M. (2015). 7 Digital Marketing Trends to Watch Out for 2016. Entrepreneur. Retrieved 24 March 2016, from http://www.entrepreneur.com/article/254006
How Snapple Brings a Powerful Personal Touch to Mass Consumer Marketing. (2016). Marketingsherpa. Retrieved 24 March 2016, from https://www.marketingsherpa.com/article/ how-to/how-snapple-brings-powerful-personal How Snapple Got Its Juice Back. (2002). Harvard Business Review. Retrieved 24 March 2016, from https://hbr. org/2002/01/how-snapple-got-its-juice-back If The 30-Second TV Ad Is Dying, TV Networks Are Helping To Kill It. (2016). Retrieved March 17, 2016, from http:// variety.com/2016/tv/news/tv-advertising-tv-networks-killcommercials-1201682729/ In-depth Interviews Lee, J. (2016). Reading the Tea Leaves, Snapple Refreshes Itself. City Room. Retrieved 24 March 2016, from http:// cityroom.blogs.nytimes.com/2009/02/19/reading-the-tealeaves-snapple-refreshes-itself/?_r=0 Lester, S. (2015). New York reporter explores ‘What the hell ever happened to Snapple?’. Biz Beat Blog. Retrieved 24 March 2016, from http://bizbeatblog.dallasnews. com/2015/07/new-york-reporter-explores-what-the-hell-everhappened-to-snapple.html/
Lipton® Tea. (2016). Lipton® Tea. Retrieved 24 March 2016, from http://www.liptontea.com/ SRDS.com. (2016). Next.srds.com. Retrieved 24 March 2016, from http://next.srds.com/nmp?newsess=y
Martinez-Belkin, N. (2015). Snapple Undergoes “Brand Refresh” - BevNET.com. BevNET.com. Retrieved 24 March 2016, from http://www.bevnet.com/news/2015/snappleundergoes-brand-refresh McCue, M. (2015). How Snapple Became the Myspace of Drinks. thrillist. Retrieved 24 March 2016, from https://www. thrillist.com/drink/nation/what-the-hell-ever-happened-tosnapple
National Convenience Store Call Interviews News, W. (2013). RTD Tea: Ready for Prime Time | World Tea News. Worldteanews.com. Retrieved 24 March 2016, from http://worldteanews.com/insights/rtd-tea-ready-prime-time
Simmons OneView Login. (2016). Oneview.experian.com. Retrieved 24 March 2016, from https://oneview.experian. com/ Snapple and Lipton – is that really tea?. (2014). Teagora. Retrieved 24 March 2016, from http://www.teagora.com/ blogs/blog/16037687-snapple-and-lipton-is-that-really-tea Snapple Timeline and History. (2016). Twoop.com. Retrieved 24 March 2016, from http://www.twoop.com/food/snapple. html SRDS.com. (2016). Next.srds.com. Retrieved 24 March 2016, from http://next.srds.com/nmp?newsess=y State of the Industry. (2016). Teausa.com. Retrieved 24 March 2016, from http://www.teausa.com/14654/state-of-theindustry SurveyMonkey: Free online survey software & questionnaire tool. (2016). Surveymonkey.com. Retrieved 24 March 2016, from https://www.surveymonkey.com
Taste Tests Welcome. (2016). Snapple. Retrieved 24 March 2016, from http://www.snapple.com What Is Fueling the Thirst for Ready-to-Drink Tea? - Market Realist. (2016). Marketrealist. Retrieved 24 March 2016, from http://marketrealist.com/2015/06/fueling-thirst-ready-drinktea/
MEET THE TEAM
KRISTINA WADE
Murdoc hardy
Chelsey Munkres
Aaron Rivera
Ariel Cortez
Alvin Trieu
Accounts Executive
Accounts Executive
Accounts Executive
Account Planner
Account Planner
Account Planner
Parker Erickson
Mai Anh Tran
Creative Director
Creative Director
Katie Blashford Megan Kellenberger Krystle Nguyen Copywriter
Copywriter
Copywriter
Justine Eisner Art Director
Michael Veyna
Daniele Rodgers
Alex Cabale
Ashley Hong
Luis Montanez
Art Director
Media Supervisor
Media Supervisor
Promotions Director
Traffic Coordinator
State your
Flavor THANK YOU