Making Delkor batteries accessible across the country

THE DELKOR BATTERY SPECIALIST PROGRAM TAKES NEW ZEALAND BY STORM. WE EXPLORE THE INS AND OUTS OF THE HIGHLY SUCCESSFUL PROGRAM

The new and improved Delkor Battery Specialist Program run by R&J Batteries has been well received by the automotive aftermarket industry ever since its inception.

After years of running the original Delkor Battery Specialist Program, the battery distributor made some key changes and improvements to take the program to the next level and offer even more benefits to existing and new customers.

The Delkor Battery Specialist Program was launched with the mission of making Delkor batteries accessible to customers across the country. On joining the program, businesses will gain access to a multitude of marketing collateral, tools, and resources specifically designed to help increase sales of Delkor batteries and grow their business.

The Delkor Battery Specialist Program uses a tiered structure to allow businesses of varying sizes and scales to participate and get customised support to suit the individual needs of each business.

The new stockist program includes custom designed signage, display stands, merchandise, and apparel to help identify a business as an authorised Delkor battery reseller. As a Delkor Battery specialist, the business will gain access to fitment data which will help to easily locate the right battery for the application. Businesses will also receive comprehensive technical training materials to help the salesforce become Delkor battery experts.

In terms of marketing, the level of support will vary from tier to tier. Tier 1 customers can expect to receive greater financial assistance with local advertising and external building signage compared to Tier 2 and Tier 3 businesses.

Speaking about the marketing support provided to Delkor Battery specialists, R&J Batteries’ marketing manager, Leah Cushion said, “Marketing is essential for business growth. To be able to support our Delkor Battery specialists from a national level will really help lift their battery sales.

“Running digital marketing campaigns and maintaining online visibility requires time and experience which R&J Batteries and the manufacturer of Delkor batteries can offer to our Delkor Battery specialists. These campaigns will generate more

Japan, where every ignition coil is produced in strict compliance with OE specifications and processes. To ensure that all NGK ignition coils deliver across these pillars, there are a number of measures in place throughout the manufacturing process. All NGK ignition coils are:

• Measured mechanically and electrically using laser guidance

• Subjected to on-vehicle installation testing

• Undergo a thermal shock and thermal cycle test that ranges from –65 to 175°C.

• Tested for mechanical vibration durability, EMC, and RFI compatibility traffic to specialists’ websites through listings on the Delkor website and will increase brand awareness among their retail customers. These digital assets, combined with other platforms like industry magazines, will ensure Delkor batteries are the top choice for quality and reliability when a customer is considering their battery replacement,” added Cushion.

• Endure a vacuum moulding process to ensure a blister-free encapsulation, preventing any potential electrical short-circuits.

“NGK ignition coils are the perfect connection for NGK spark plugs, giving Australasian vehicles a premium and complete ignition package that just makes sense,” Larry added.

To find out more visit www.ngk.com.au.

Auto electrical workshops, battery resellers, and parts distributors interested in joining the Delkor Battery Specialist Program in New Zealand are encouraged to get in touch with their local R&J Batteries branch in Wiri, Albany, Hamilton, or Christchurch to discuss the different support levels available and choose the most appropriate one for the business’s needs.

For more information on the program, please visit rjbatt.co.nz, or call 0800 546 000.