3 minute read
A New UK Trade Association for Glamping is Born
On Wednesday, 12th June, the International Glamping Business team travelled to Bristol for an open meeting to discuss the potential formation of the Glamping Industries Trades Association (GITA). This event was hosted by Derry Green, founder of Secret Garden Glamping, and John White, founder of Arete Business Solutions. Key discussion points and takeaways from the meeting were highlighted.
The Need for GITA
With the term “glamping” originating from the UK and gaining public attention around ten years ago, the necessity for creating an association is increasingly urgent. The proliferation of glamping sites has solidified the industry’s position in the hospitality sector and there are legislative issues on the horizon that may need addressing as a group. Business owners already encounter significant challenges, particularly in obtaining planning permission and there is a need to set some basic standards for professional sites to meet.
How GITA Can Help
Introduction of GITA
Derry Green initiated the meeting by emphasising the importance of collective effort for industry improvement. He outlined the primary roles and objectives of the potential association:
GITA Board Members will engage directly with the government on planning, regulations, and other issues.
GITA Members will share their expertise and knowledge with each other.
GITA will serve as a catalyst for change.
GITA will curate the image, reputation, and brand of glamping, allowing individual operators to become a unified voice.
Defining Glamping
A crucial discussion at the meeting was the need for a clear definition of glamping. The term “glamorous camping” no longer suffices. Vicki from Tractors & Cream underscored the necessity of distinguishing high-standard sites from those that operate under the radar.
Standardisation
The issue of standardising the industry was raised, particularly in response to a recent UK TV advert promoting Travelodge by depicting a poor glamping experience. Kate Morel from Morel Company highlighted the vulnerability of the glamping sector to such comparisons without established standards.
Derry clarified that an elected board of passionate glamping individuals would determine the criteria for “good” or “bad” sites. GITA certification would focus on hospitality rather than luxury, benefiting members through mutual referrals based on specific site features.
Next Steps for GITA
John White announced that GITA would seek eight to ten passionate individuals to join its board, with elections held every two years to foster new ideas. A cohesive and articulate board is expected to strengthen the industry’s political influence.
While membership involves a cost, the meeting discussed making it affordable on a monthly or annual basis. Steph Curtis-Raleigh concluded by stressing the importance of having a spokesperson for the industry, a role Glamping Business is proud to support.
GITA aims to officially launch at The Glamping Show 2024 at the NAEC in Stoneleigh this September. The first meeting of board members was held shortly after.
If any readers are interested in joining the association, or have any ideas to contribute they should contact John White at john.white@aretesolutions.co.uk.
