AGENT SERVICES
Our Agents Are Our #1 Priority THE PARKS MENTALITY We believe that Parks agents should have the freedom to work in the way that best suits them to create a magnificent life for themselves. That’s why we provide you the tools and resources to be the best real estate agents in Middle Tennessee. Parks fosters an entrepreneurial environment that empowers our agents to be successful and welcomes every opportunity to share their knowledge with their customers and other agents. Our culture affords you the freedom to grow with us.
AGENT SERVICES | 1
Real Estate Related Services
AGENT WEBSITES Parks branded agent website with options for customization and content. • From the Parksathome.com home page: o Agent Login is accessible (bottom right) o Clients can search and locate agents from the main menu • Customizable additions such as: o Headshot — FREE through Parks o Bio — If already written (ARC can help proofread) o Logo — Custom graphic design fees apply • Request customization at https://parksathome.formstack.com/forms/website_customization
BOOST Advertising program that automatically promotes your listings through the Parks Facebook page, Parks Instagram account, and other websites across the internet. • boost-bobparks.homespotter.com • First five days are FREE and done automatically (paid by Parks) • Additional packages are available to extend advertising (pricing varies) • Additional packages can be purchased by agents through their Boost accounts • Agent promotion packages also available
SPACIO Platform that allows you to monetize open house efforts and maximize lead generation through custom form fields. • spac.io • Capture the highest quality leads from in-person and virtual events • Options for automatic email follow up to all open house visitors • Create virtual tour events with registration options 2 | AGENT SERVICES
CE SHOP PARTNERSHIP Online continuing education options for your real estate license. • education.parksathome.com • Easily access Continuing Education classes anytime online • Monthly coupon codes
REALSCOUT Private, agent-branded collaborative search platform and listing alert system that’s designed to keep you and your clients connected. • realscout.com/agents/sign_in • Get real-time insights into your clients’ behavior and preferences • Prioritizes homes based on the clients’ “Feature Preferences” section • Automatic market update email feature • Test the market feature with active buyer information
SHOWINGTIME The leading showing management and market stats technology provider to the residential real estate industry. • showingtime.com • Access to showing reports, activity reports, and feedback reports • Mobile app for your sellers
DOTLOOP Online workspace that connects clients and agents so they can edit, complete, sign, and share documents during a transaction without needing to print, fax, or email. • dotloop.com • Phone app for faster document sharing • Streamlines the process by allowing you to easily access and auto-fill forms • Electronic signature options for all parties
AGENT SERVICES | 3
LISTING SYNDICATION Each of your listings will be posted to hundreds of national websites plus thousands of international websites (HGTV, Realtor.com, WSJ.com for example) through our partnership with LeadingRE. Luxury listings also get prime presence on luxuryportfolio.com.
REGISTER OF DEEDS ONLINE ACCESS Online access to the constitutional office established by the Tennessee state legislature as the custodian of legal documents pertaining to real property. • parksathome.com/backend (under Resources) • Easily access deeds, quit claims and more (additional documentation may be required) • Available for each market
PARKS MOBILE APP Parks branded app with your agent information that makes your clients’ home search available on the go. • boost-bobparks.homespotter.com • Homespotter Augmented Reality Feature • Integration with parksathome.com for saved searches • Messaging to your clients • Generates a personalized app and text code you can share with clients
PARKSMOVE.COM Inform your seller with instant offer options. • parksmove.com • Instant offer platform for your sellers • Lead Generation options with branded landing page • Offer Optimizer to compare instant offers with market listing
4 | AGENT SERVICES
TRENDGRAPHIX Provides access to accurate local market data, helping to showcase you as a real estate market expert. Access to market data by county, price, etc. • trendgraphix.com • Username: PARKSAGENTS | Password: PARKS2019 • Great tool for listing presentations, social media graphics, etc.
EARNNEST Allows for a fully digital transfer of funds in real estate transactions. • earnnest.com • Electronic earnest money payments for your clients, and a Dotloop integration • Pay your monthly agent bill with a click on your phone • Access via mobile app, website, or integration in Dotloop
AGENT SERVICES | 5
Marketing Services BUYER & SELLER GUIDES Informational guides that provide an in-depth look at the buying or selling process and what distinguishes Parks from other brokerages. • Request free printed guides from your Office Administrator • View, download and print from the Media Center on parksathome.com/backend • Digital versions available to view or share at issuu.com/parksrealty
CUSTOM GRAPHIC DESIGN Work with designers in the Agent Resource Center to create unique marketing materials for yourself, as well as current and potential clients. • Submit requests at marketing.parksathome.com • Custom materials such as email blasts, direct mail, print or web ads, logos, etc. • Cost varies by project (inquire with Marketing Dept. for design & print pricing) • Print delivery dates will vary depending on the project
MARKETING CONCIERGE Turn-key marketing tools for listings, closings and nurturing your spere. • Listing Packages • Post-Close Follow-Up Packages • Automated Marketing • Request marketing concierge online at parksathome.com/backend (under Marketing) or by contactnig your Office Administrator.
CUSTOM CLOUD CMA TEMPLATE Comparative market analysis report to establish and find a fair price range for your client’s home. • Parks branded template available through MLS • Create CMA presentations through RealTracs
6 | AGENT SERVICES
LOLO Locals Supporting Locals is a monthly service offering free, easy to redeem gifts for clients that are sourced from local businesses. • To enroll in program, email marketing@parksathome.com with your contact spreadsheet (minimum of 25 contacts required) • Choose from two plan options (cost added to monthly agent bill): o Year-Long Plan: 12 month commitment, no cancellations, $1 per contact o Month-to-Month Plan: Can cancel at any time and $1.50 per contact • Only offered for contacts in Davidson, Williamson, Rutherford, Sumner, Wilson, and Maury counties
BACK AT YOU! Service that helps you easily post to your social media accounts. • To enroll, email marketing@parksathome.com • Service works exclusively with Instagram business pages, Facebook business pages, Twitter, and LinkedIn accounts • Full content library with video, real estate content, and lead generation options • $25/month plan (cost added to monthly agent bill) that posts automatically to your linked social accounts every other day, so you don’t have to choose and post content yourself
MARKETING TOUCHPOINTS Program that allows you to automatically stay in touch with your clients so you can focus on real estate. • Set up digital touchpoints through the Parks CRM • To enroll in automatic monthly printed touchpoints, email marketing@parksathome.com • Products include Monthly Newsletter (Digital only), Monthly Flow (digital & print options), and Monthly Market Updates (digital & print options)
AGENT SERVICES | 7
MONTHLY NEWSLETTER Email that features pertinent and informative content curated by Parks. Email is branded with your name and contact information (digital only). • Sent on the 1st of the month or following business day
MONTHLY FLOW Features different local and Middle Tennessee related content each month. • Available in print and digital formats • Ex. “Best New Restaurants,” “Top Summer Camp for Kids,” etc. • Sent on the 10th of the month or following business day
MONTHLY MARKET UPDATES Features market updates based on county. • Available in both print and digital formats • Counties available to choose from: Davidson, Williamson, Rutherford, Sumner, Wilson, Maury, Bedford, and Coffee • Sent on the 20th of the month or following business day
NEIGHBORHOOD GUIDES Guides that feature local interests, lifestyles, shopping, and dining unique to each neighborhood. These are great for out-of-town buyers or clients looking to switch neighborhoods. • Available for: Davidson/Nashville, Rutherford/Sumner/Wilson, and Williamson/Maury • Request printed guides from your Office Administrator — $5 each • Digital versions available at issuu.com/parksrealty
SOCIAL MEDIA GRAPHICS & INFOGRAPHICS Graphics created by the Agent Resource Center for your social media platforms. • Submit requests at marketing.parksathome.com • Pre-made graphics can be accessed through the Media Center on the Parks site • Custom designed graphics created by designers in ARC ($25 design cost)
8 | AGENT SERVICES
EMAIL BLASTS Reach agents across Middle Tennessee (Parks and Non-Parks agents) to market listings, open houses, or buyer needs via email. • Submit free templated designs or request custom email blast requests at marketing.parksathome.com • Free email templates for quick customization are available on Xpressdocs • Agents can also get a custom designed email blast graphic from graphic designers at ARC ($50 design fee) • For custom designs, we need your submission and all copy/photos by 12pm one full business day prior to the requested release date. We need your approval of the final design by 12pm for same day (or early next business day) delivery • For self-created templates, we need the project request submission with completed template no later than 12pm for same day (or early next business day) delivery • We can schedule weekend sends as well. All self-created emails for the weekend must be submitted through the project request form no later than 12pm on Friday. Custom email blast sends for the weekend must be submitted by 12pm on Thursday
XPRESSDOCS Template marketing collateral site that allows you to create simple, Parks branded collateral to market yourself or your listing(s). • myparksmarketing.com • Multiple templates: postcards, business cards, email blasts, door hangers, etc. • DIY or get help from your Office Administrator (printing costs may apply)
THNKS Grow your business with gratitude by sending gifts, and in turn building your brand, for any occasion via the THNKS mobile app or website. • thnks.com
MEDIA CENTER Find everything you need — from social media, to marketing ideas, to organizational logos — in the Parks Media Center. • parksathome.com/backend (under Services) AGENT SERVICES | 9
Training & Education PARKS UNIVERSITY Classroom style learning that covers Parks marketing tools and services, real estate forms and contracts, and technology platforms. • 4 Days of in-person training at our Agent Resource Center • Coordinating course materials provided for reference and notes • Offered monthly, with lunch provided, and open to all agents
PARKS EDUCATION Combination of virtual and classroom learning with an emphasis on helping successful and experienced agents reach the next level for their business. • Virtual classes every Monday, Thursday and Friday at 10am covering advanced real estate topics, contracts and forms, and technology platforms (view Calendar of Classes online) • In-office workshops scheduled monthly around Parks Solutions • Broker led in-office trainings and sales meetings
COACHING AND MENTORING PROGRAM Twelve-month program designed to teach brand new agents how to start and grow their business. • Weekly training sessions that cover all aspects of the industry • One-on-One coaching sessions with the assigned mentor • Online modules to allow learning from home at any pace
PARKS EDUCATION ONLINE Library of recorded meetings, classes, and handouts covering contracts, tools, and more. • parkseducationonline.com
10 | AGENT SERVICES
Partner Network Services LEADINGRE COMPANIES OF THE WORLD® Partnership with an exclusive, invitation-only, premier brokerage with powerful global connections for relocation services. • Opportunity to earn a referral fee for the transaction • Agents have access to 24/7 online learning through their LeadingRE account
LUXURY PORTFOLIO INTERNATIONAL Partnership with the fastest growing luxury property network to expand your marketing reach and global exposure. • luxuryportfolio.com • Username: agent email | Password: agent first name • Log in to your account to sign up 10 (different) clients per year for a free Luxury Portfolio Magazine subscription, which includes a fall and spring edition. For assistance, email marketing@parksathome.com
MAYKER Parks Interiors Program with Mayker Interiors to provide staging, interior design and white glove moving services with discounts for Parks agents and clients. • mayker.parksathome.com
MILITARY ON THE MOVE U.S. Military on the Move® (MOM) is a real estate program offered by Parks, created as a special thanks to those who have served in the military. This program offers a closing credit for those in either active or retired military service. • usmilitaryonthemove.com
AGENT SERVICES | 11
Benefits HEALTH INSURANCE Blue Cross Blue Shield GROUP health plan for our agents.
TAX SAVINGS PROGRAM Automatically deduct tax payments from your commissions and receive a check from accounting for deductions a few days before each quarterly tax day.
ERRORS & OMISSIONS INSURANCE Parks provides additional E&O Insurance to protect agents and their clients. Seller’s E&O covers your seller for six months after closing. There is a $100 fee at the beginning of the year. This extends your E&O Insurance coverage to $1 million limit.
WOLFCONNECT Need your income or 1099? Log in to your WOLFconnect account to find your income history, agent billing and more. All stored securely for your access. • globalwolfweb.com • Speak with your Office Administrator if you need assistance accessing your documents
12 | AGENT SERVICES
TEMPLATE MARKETING PRICES
Template Item Prices
SEE EXAMPLES
Subject to change. All items offered in larger quantities than those listed. Prices are always current and available on the template site: myparksmarketing.com
BROCHURES
25 Minimum
Side Fold (8x8”) 25 $61.50 50 $88 100 $175 Top Fold (6.25x7.4”) 25 $55 50 $88 100 $175 Tri-Fold (5.5x5.5”) 25 $41 50 $45 100 $80
BUSINESS CARDS
1 Sided (8.5x11”) Digital Download 25 $21.25 or 50 $25 or 100 or $44
Free/Self Print $23.75 (gloss) $30 (gloss) $49 (gloss)
2 Sided (8.5x11”) Digital Download 25 $27.50 or 50 $40 or 100 $70 or
Free/Self Print $36.25 (gloss) $60 (gloss) $100 (gloss)
250 Minimum Ultra Lux 250 $95 500 $145 1000 $235
Lux 250 500 1000
Suede 250 500 1000
$95 $145 $235
EMAIL/SOCIAL MEDIA TEMPLATES Digital Download
STATIONERY
25 Minimum
4 Page/Bi-fold (8.5x11” final size) Digital Download Free/Self Print $72.50 (gloss) 25 $55 or $97.50 (gloss) 50 $90 or $175 (gloss) 100 $170 or
Essential 250 $37.50 500 $50 1000 $75 $85 $125 $195
FLYERS
Free
100 Minimum
A6 Envelope (6.5x4.75”) 100 $40 200 $70 500 $166 1,000 $325
A6 Notecard (6.25x4.5”) 100 $63 200 $122 500 $200 1,000 $270
No.10 Envelope (9.5x4.13”) 500 $151.27 1,000 $302.53 1,500 $453.80 2,000 $605.07
Parks Letterhead (8.5x11”) 250 $110 500 $185 1,000 $250
POSTCARDS
25 Minimum
Pricing includes printing and postage for 8.5x5.5” Postcard 25 25 25
EDDM Elite Standard postage First class postage
$21.25 $23.75 $26
50 50 50
EDDM Elite Standard postage First class postage
$42 $45 $50.50
100 100 100
EDDM Elite Standard postage First class postage
$82 $88 $99
200 200 200
EDDM Elite Standard postage First class postage
$162 $174 $196
300 300 300
EDDM Elite Standard postage First class postage
$237 $255 $288
500 500 500
EDDM Elite Standard postage First class postage
$360 $390 $445
*Free gloss coating for front of card available at checkout
AGENT SERVICES • Template Marketing | 13
To order, visit myparksmarketing.com
CARD FORMATS
PHOTO
NO PHOTO
Jennifer Reynolds AFFILIATE BROKER | REALTOR
Jennifer Reynolds Reynolds
Jennifer Reynolds
M 615.483.2725 AFFILIATE BROKER | REALTOR®
AFFILIATE BROKER BROKER ||REALTOR® REALTOR AFFILIATE
O 615.370.8669 M 615.483.2725 jennifer@parksathome.com O 615.370.8669
M 615.483.2725 M 615.483.2725 615.370.8669 O O 615.370.8669
jennifer.parksathome.com
jennifer@parksathome.com jennifer@parksathome.com www.parksathome.com/agents/reynolds www.jennifer.parksathome.com
www.jennifer.parksathome.com jennifer@parksathome.com
BACK
8119 Isabella Lane, Ste. 105 | Brentwood, TN 37027 | parksathome.com 615.370.8669 8119 Isabella Lane, Suite 105 | Brentwood TN 37027 615.370.8669 | parksathome.com
CARD TYPES & PRICES
E S S E NT IAL
LUX
250
500 1000
250
500 1000
$37.50
$50
$85
$125
$75
U LT R A L U X
$195
SUEDE
250
500 1000
250
500 1000
$95
$145
$95
$145
14 | AGENT SERVICES • Template Marketing
$235
$235
Stationery
JENNIFER REYNOLDS | AFFILIATE BROKER, REALTOR® 123.456.7890 | jreynolds@realtracs.com
Jennifer Reynolds Affiliate Broker, REALTOR® 123.456.7890 jreynolds@realtracs.com
AGENT SERVICES • Template Marketing | 15
Social Media Graphics
JUST LISTED 2424 Trivaca Ln Nolensville, TN 37135 4 BR | 3 BA | 2,553 SF $489,900
LISTED BY Jennifer Reynolds 615.370.8669 123.456.7890
OPEN HOUSE
T h u r s d a y, J u l y 1 f r o m 2 - 4 p m
2424 Trivaca Lane
LISTED BY
HOSTED BY
Nolensville, TN 37135
Jennifer Reynolds
Jennifer Reynolds
4 BR | 3 BA | 2,553 SF $489,900
123.456.7890 615.370.8669
123.456.7890 615.370.8669
16 | AGENT SERVICES • Template Marketing
Flow Cards & Market Update Cards
WILLIAMSON
MARKET UPDATE MARCH 2021
$605K MEDIAN SALES PRICE
100% AVERAGE LIST TO SALES PRICE
45
AVERAGE DAYS ON MARKET
482
PROPERTIES FOR SALE
-64.8%
469
-4.5%
PROPERTIES SOLD
AGENT SERVICES • Template Marketing | 17
Postcards : Agent Promotion
AGENT ACCOLADES
CLIENT TESTIMONIALS
• Leading RE Relocation Specialist
"Jennifer is proficient, professional, and very personable. She made our home search and buying transaction a real joy. She is of the highest integrity. You can easily tell she loves what she does and truly has a heart for all parties involved. I now count Jennifer not just a real estate agent but a friend whom you can trust for all your real estate needs!" —Joe A.
• Accredited Buyers Representative • Sellers Representative Specialist • Top 10 Agent, Parks Brentwood Office • Top 50 Agent, Parks Realty • Bronze Celebration of Excellence Award, Williamson County Association of REALTORS®
FIRM ACCOLADES • Voted #1 Residential Brokerage by Nashville Business Journal • Top 50 Fastest Growing Companies in Middle Tennessee • Voted #1 Top Work Place by The Tennessean • A Real Trends TOP 500 Real Estate Firm
"Jennifer took over as my REALTOR® when the first one stepped down. She was extremely knowledgeable about the area and did a great job of re-introducing the house on the market. We were able to get a solid contract on the house within 48 hours of listing and it closed in 7 days!" —Joe A. "Jennifer helped us go under contract quickly and made the whole process as smooth as possible! She walked us through each step of the negotiation process, always looking out for our needs. She always responded to communications quickly and made sure to keep me posted as she had discussion with our buyer's agent. I would highly recommend Jennifer and would definitely use her again!" —Joe A.
Jennifer Reynolds REALTOR® | TNLIC#123456 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. M 123.456.7890 | O 615.370.8669 jreynolds@parksathome.com jenniferreynolds.parksathome.com
8199 Isabella Lane Ste 105 Brentwood, TN 37027
18 | AGENT SERVICES • Template Marketing
Postcards : Listing Promotion
NEW PRICE
2424 Trivaca Lane | Nolensville, TN 37135 $489,900
SPECTACULAR LOT IN SILVER STREAM FARM!
Enjoy gorgeous views, bike rides & walks in Nolensville. $489,900 I 2,553 SF 4 Beds I 3 Baths
AGENT SERVICES • Template Marketing | 19
Brochure Template : Side Fold
Front
Interior Spread
20 | AGENT SERVICES • Template Marketing
Back
AGENT SERVICES • Template Marketing | 21
Brochure Template : Top Fold
Front
Back Interior Spread
22 | AGENT SERVICES • Template Marketing
AGENT SERVICES • Template Marketing | 23
Brochure Template : Tri-Fold
Front Cover and Inside Flap
Interior Spread
Back 24 | AGENT SERVICES • Template Marketing
AGENT SERVICES • Template Marketing | 25
1-Sided Flyers
2424 Trivaca Ln N O L E N S V I L L E
BEDROOMS
4 BATHROOMS
3
Spectacular Lot in Silver Stream Farm! Spectacular Lot in Silver Stream Farm. 3 BR on Main, 1BR+bonus up. Cul-de-sac home backs to Common Area w sunset views & Nolensville’s vast network of trails. A quick bike ride or walk on paved pathways leads to Nolensville High, sports fields, tennis courts, and Mill Creek Middle School. Mill Creek follows trails by back yard. 4 sided Brick. Architectural shingle roof-2 yrs old. Appliances 2 yrs.
SQUARE FEET
2553 Jennifer Reynolds AFFILIATE BROKER, REALTOR® 123.456.7890 jreynolds@parksathome.com
8119 Isabella Lane Ste 105 Brentwood, TN 37027 615.370.8669 www.parksathome.com
jenniferreynolds.parksathome.com TNLIC# 123456
The included information is believed to be accurate but not guaranteed. Buyers should independently verify all information prior to submitting an offer to purchase.
26 | AGENT SERVICES • Template Marketing
2-Sided Flyers
N O L E N S V I L L E
2424 Trivaca Ln 4
3
2553
BEDROOMS
BATHROOMS
SQUARE FEET
Spectacular Lot in Silver Stream Farm! Spectacular Lot in Silver Stream Farm. 3 BR on Main, 1BR+bonus up. Cul-de-sac home backs to Common Area w sunset views & Nolensville’s vast network of trails. A quick bike ride or walk on paved
Jennifer Reynolds
8119 Isabella Lane Ste 105
pathways leads to Nolensville High, sports fields, tennis courts, and Mill Creek Middle TN School. Brentwood, 37027Mill Creek
AFFILIATE BROKER, REALTOR®
615.370.8669 follows trails by back yard. 4 sided Brick. Architectural shingle roof-2 yrs old. Appliances 2 yrs.
www.parksathome.com
123.456.7890
jreynolds@parksathome.com jenniferreynolds.parksathome.com TNLIC# 123456
The included information is believed to be accurate but not guaranteed. Buyers should independently verify all information prior to submitting an offer to purchase.
Living Room
18x15 / Fireplace
Bed 2
12x11
Dining Room
12x11 / Formal
Kitchen
19x12 / Eat-In
Bed 3
12x11
Bed 1
17x14 / Primary Bedroom
Bed 4
14x11 / Bath
Rec Room
22x14 / 2nd Floor
Down
Primary Bath
Shower Tub Separate /
Suite Other Room 2 Other Room 3 Other Room 4
AGENT SERVICES • Template Marketing | 27
Email Templates
1 Photo
28 | AGENT SERVICES • Template Marketing
4 Photo
Editable Headline
Email Templates
Just Listed
Open House
Buyer Need
AGENT SERVICES • Template Marketing | 29
BUILD YOUR OWN MARKETING Visit myparksmarketing.com to access tons of free marketing templates you can customize, download, and share! Print & mail fees may apply.
30 | AGENT SERVICES • Template Marketing
CUSTOM MARKETING PRICES Custom Design Prices
SEE EXAMPLES
We create marketing materials that are 100% customized to your needs and preferences to help further your business with unique pieces that speak to your style and clients. Prices listed are custom design fees only and do not include cost of printing or postage. Fill out a project request form to begin your project: marketing.parksathome.com Social Media Graphic
$50
Facebook/Instagram post, Facebook/Twitter profile/cover photo EMAIL BLAST $25
Email sent to top-producing agents for 1¢ per address Email Blast
FLYER Digital Ad Business Card
$50
1 Page : $25
$50
2 Page : $25 4 Page : $50
$50
Personal logo, Parks approved colors, fonts and layouts BROCHURE $50
Flyer: 1 or 2 Pages POSTCARDS
$50
LISTING LOOK BOOK Email Signature: Premium
$100
$50
Contact information, headshot, personal logo, tagline, social media (clickable 24 page maximum : 10 book minimum print accolades, order : Wire-bound or staplelinks) bound options
Flyer: 4LOOK Pages BOOK AGENT
$75 $100
$100
24 page maximum : 10 book minimum print order : Wire-bound or staple bound options
Brochure
BUSINESS CARDS
$100
$25
Design may include personal logo, Parks approved colors, fonts, and layouts in accordance Development Sign with our brand guidelines.
Postcard PRINT ADVERTISEMENT
$100
$50
SOCIAL GRAPHICS
$25 Print Ad : ¼ or ½ Page Facebook profile/cover photo, Twitter profile/cover photo, Facebook/Instagram post, etc.
LOGO BRANDING Print & Ad: Full Page
$300
$100
$100 $200
4 unique logo concepts, 2 rounds of edits to the selected concept
Print Ad: Two-Page Spread
SPECIAL PROJECT
$25/hour with consultation
$300
Listing Look Book $200 24 pageupdates/minor maximum, 10 book minimum order, project Wire-bound or staple bound *Making edits to anprint existing starts at $10, then $25/hour for subsequent edits. Agent Look Book 24 page maximum, 10 book minimum print order, Wire-bound or staple bound
Buyers/Sellers Guide : 4 Pages Cover, Bio, Testimonial, Your paper choice
Logo & Branding 4 unique logo concepts, 2 rounds of edits to the selected concept
Hourly Rate Special projects or updates to materials are billed at an hourly rate. An estimate for your project will be provided by the marketing department.
$200 $200 $500
$50/hr
AGENT SERVICES • Custom Marketing | 31
Email : Agent Promotion
32 | AGENT SERVICES • Custom Marketing
Email : Listing Promotion
AGENT SERVICES • Custom Marketing | 33
Flyer : Agent Promotion
Jessica Herbert L I S T I N G S P E C I A L I S T | R E A LTO R ® M 615.483.7509 O 615.370.8669 jessicaherbert.realtor@gmail.com TNLIC# 343540 www.HaganStoneGroup.com
She puts the client’s interests ahead of everything else when she represents you. CLIENT TESTIMONIALS
ABOUT JESSICA
“We would both highly recommend Jessica Herbert as a dedicated professional REALTOR® and an all around great person to assist with your next real estate purchase. She listens to your needs and is so responsive in handling all requests with proficiency and true concern for what is best in your particular situation. No matter how difficult the challenges presented to her may appear, she will find an option that is viable and connect you with the people who can get things done on your behalf. She does not delay in getting back to you with answers to questions or hesitate to make wise suggestions when an obstacle presents itself. She puts the client’s interests ahead of everything else when she represents you. We are so fortunate to have had her representation throughout our recent purchase and would not have been successful without her quick actions, intelligent advice and insightful communication abilities. She is just an amazing person!” —Jan & Bob
Jessica Herbert prides herself on connecting with people to find the home of their dreams. Her steadfastness, during what can be an intimidating time for many, allows her to support and guide her clients through this monumental and emotional time.
“I have enjoyed working with Jessica with the purchase of my condo. I needed to downsize and was not sure of my real needs. She was very helpful with finding an appropriate smaller home for me with considerably less responsibility for me. I have had neither a very trusting nor a very high opinion of REALTORS®, lawyers, or used car salesmen, but Jessica has made me feel much better about REALTORS®, with her friendly and honest approach. I would recommend her for my friends and acquaintances and would prefer to work with her in selling my own home.” —Jeannie
Jessica’s personal commitment is to make sure every client is 100% confident in their decision, because they trust she has communicated clearly and consistently throughout the whole process. She believes customer service and customer satisfaction go hand in hand. Jessica is motivated not only by helping her clients, but also giving back to her community. She donates a portion of each transaction to the Make a Wish Foundation. Over the years she has been involved with The Mary Parrish Center, Girls on the Run, East CAN (dog rescue) Safe Haven Family Shelter, Second Harvest Food Bank and STARS. Jessica lives in the Cherokee Park Neighborhood with two teenage daughters, one dog, two cats, two lizards, and one fish. Her interests include literature, cooking, fitness, music, podcasts and all things artsy. Jessica joined Parks in November of 2017 and joined The Hagan Stone Group at Parks in Brentwood in May of 2018. She is a licensed REALTOR® with the State of Tennessee, a member of the National Association of REALTORS® and a member of Greater Nashville REALTORS®.
8119 Isabella Lane Ste 105 Brentwood, TN 37027 615.370.8669 | www.parksathome.com | FIRM# 262887
34 | AGENT SERVICES • Custom Marketing
Flyer : Listing Promotion
Elegance at the Governors Club $2,350,000 BEDROOMS
Solid mahogany doors open to spacious
The laundry room is a dream with 2 gas
6
foyer. The Living Room is complete with
dryer hookups, 1 washing machine hook
fireplace and French doors that open onto
up, a fabulous raised dog bath, full size
a screened patio with cozy gas fireplace
sink with garbage disposal and refrigerator
and automatic retractable screens.
hookup. Plenty of countertop space, pull
BATHROOMS
10 SQUARE FEET
8197
The expansive kitchen has hand glazed cabinets, granite counters, an 11-foot island
out laundry drawers and cabinets. Could double as a catering kitchen.
with granite sink, built in storage, 2
An Elegant Master bedroom suite also has
refrigerator drawers, microwave, Bosch
a large bathroom with wonderful steam
dishwasher and reverse osmosis water
shower and your own built-in shower tv
filter. The appliance package is completed
and a stand alone tub. Elegant dressing
by a Thermador 6-burner gas range with
room/walk in closet space.
griddle, 2 electric ovens, built in refrigerator and hammered Copper vegetable sink with instant hot water tap. The Butler's Pantry provides a separate icemaker and wine cooler. The sunny Breakfast room has 20-foot vaulted ceiling and oak beams; Built in banquette with storage.
Upstairs are four large bedrooms each with their own full bath and walk in closet. Built in desk/study area, laundry closet with stackable washer and dryer and large bonus room with ½ bath. Lower level entry has mudroom area with cabinets/drawers, it provides an in-law suite with full bath and walk in closet,
The Main level consists of a formal dining
sitting area, large family room, wet bar
room, executive office with built-ins, and
with dishwasher, garbage disposal, and
secondary office, laundry room, huge
wine cooler. Wine cellar with wine storage
kitchen and spacious master suite.
racks. Large theater room with TV projector and surround sound, half bath and tornado shelter. Resort-like backyard professionally landscaped. 250 sq ft + gazebo complete with custom wood stone pizza oven, 3 door 100% stainless steel beverage cooler, 1-door reach in freezer Kegerator with 2 taps, stainless steel sink and drip table and outdoor TV included. Heated, inground Gunite pool with built in slide, chlorinator system and automatic pool cover. Separate hot tub with vault TV also included. Outdoor ½ bath is plumbed for shower.
AGENT SERVICES • Custom Marketing | 35
Brochure : Agent Promotion
My Commitment to you!
nna Simpson
I recently asked my clients how they would describe me. I was humbled
| REALTOR®, LRS
by their words: honest, candid, and 100 percent engaged.
5.438.5506 @parksathome.com /agents/ShawnnaSimpson IC# 349958
Whether it’s helping you search for a home, navigate a new area, or selling your home, I will be honest, give you the facts, roll up my sleeves, and work with you. I consider my clients to be my partners—we are in this together and I will go the extra mile. I don’t stop at listing a home on MLS and putting a sign in the yard. I will deliver a strategic marketing
Shawnna Simpson
home coupled with amazing photography. I want your home to be the
AGENT | REALTOR®, LRS
best on the market—the one that all agents are talking about. That is my
615.438.5506 shawnna@parksathome.com parksathome.com/agents/ShawnnaSimpson TNLIC# 349958
commitment to you!
Lane, Ste 105 Brentwood, TN 37027 9 www.parksathome.com
87
plan that suits your home and your needs. I’m also there to stage your
I don’t stop with an MLS search for your new home. I will make calls to find out if new homes are coming soon, and will be creative in finding solutions
Shawnna Simpson
for you. I will dig for information and dig into the details. My goal is to ensure you don’t miss anything and that you don’t pay too much.
Serving others is my passion
I am here to serve. I guarantee that I will go above and beyond and do everything in my power to help you on this journey. And then when we accomplish that goal, we will celebrate!
8119 Isabella Lane, Ste 105 Brentwood, TN 37027 615.370.8889 www.parksathome.com FIRM# 262887
S
S
What do I bring to the table?
AFTER
What do my clients have to say? “Shawnna went above and beyond in so many ways! She is very
Skills: Staging & Design Expertise
knowledgeable, attentive to detail, responsive, and thorough throughout
When you work with me, you’re getting my business
the process. Our home was listed in the MLS for 3 months with no offers of
acumen, eye for design, and proven marketing
any kind, so we decided to remove it. It was at this point that we listened
strategies to feature your home’s unique style.
to Shawnna’s candid advice and allowed her to help us re-stage our home.
Consider me your personal interior designer as we
Because we did, we had a full-price offer within 2 weeks and we have now
brainstorm ways to highlight your space.
closed on our beloved home of 15 years! Sometimes you have to step aside and trust the advice of others, and Shawnna was absolutely the right person for the job...She is truly amazing!”
Experience: A Professional Partnership With decades of experience helping others achieve their goals and investing in my community, my passions revolve around serving others! Teamwork is my specialty and honesty is my guarantee. I’ll help you say yes to what works and no to what doesn’t.
—Bill C., Seller “Shawnna was almost as thrilled as we were to find a property for our future home. She uncovered every stone to be sure we could make an informed decision. She is a go-getter, positive, smart, wise, trustworthy, hard-working and is willing to go above and beyond to achieve the goal. Anyone would be lucky to have her as their REALTOR®.” —Faith W., Buyer
Passion: Get a local’s perspective
“Coming from an out of state market, we feel that we hit the jackpot with
Staging is key. Taking a “home”
I’m a very active and connected community volunteer
Shawnna. She has been wonderful educating us on the Nashville area and
and making it a “marketable
with 15 years in the Middle Tennessee area. My
ultimately helping us hone in on the areas we would like to concentrate on.
house”. In this example—a fresh
husband and I have raised our family here and love
Her work ethic, communication, patience with us, connection to resources,
coat of paint, strategic furniture
all that it has to offer. Looking to buy, sell or build?
and relationships with other REALTORS® have been invaluable to us thus far.
placement, and some new light
Exhausted from working alone? I can help!
Shawnna is the by far the best real estate agent we have ever worked with!”
colored furniture give a dark
—Medica Family, Buyers
space a new “model home” look.
36 | AGENT SERVICES • Custom Marketing
BEFORE
Brochure : Listing Promotion
Montgomery Sq Brochure R3 - Print Spreads.pdf
1
10/30/17
8:08 AM
y Newman
RU CTION SPECIALISTS
mail.com
state.com 1010
Jonathan Heard & Lacey Newman REA L ESTATE CON SU LTA N TS | N EW CON STRU CTI ON SPECI A LI STS
615.800.7076 heardnewmanteam@gmail.com www.heardnewmanrealestate.com
ville | 615.383.6600
modern living
Montgomery Sq Brochure R3 - Print Spreads.pdf
2
10/30/17
TNLIC# 322228 & 301010
historical charm
8:08 AM
4025 Hillsboro Pike, Ste 601 | Nashville | 615.383.6600
Situated on what was historically called “Montgomery Hill,” this development marries modern living with historical charm. It’s presented by Domaine Development and designed by Quirk Designs and Jason Arnold Interiors, whose work has been featured in Elle Decor, Architectural Digest and One King's Lane. Each home features three levels of living space and buyers can choose from two distinctive interior packages. All of the units enjoy courtyards designed
Neo-traditional Townhomes In Hillsboro/West End
by landscape architect, Anne Daigh, and the interior
Bridging the gap between form and function, the Montgomery Square Townhouses feature a beautiful mix of
four also have large rooftop decks.
high-end design, luxurious materials, and layouts built for the modern lifestyle. They honor the historical vernacular of the Hillsboro/West End neighborhood, while still striking their own crisp take on contemporary home design. CE NTE NIAL PAR K M IDTOWN
CE NTE NIAL PAR K
M USIC ROW
M IDTOWN
HILLSBORO-WEST END LIFESTYLE B E LCOU RT TH E ATR E HILL S BORO VILL AG E
M USIC ROW SYLVAN PAR K
Modern, Open Living Concepts
• Easy interstate access
Three Levels of Living Space
• Walkable to Elmington Park, “Dragon Park”, and Love Circle for for a sweeping view of the Nashville skyline
B E LCOU RT TH E ATR E
TH E MALL AT G R E E N H ILL S
Courtyard-style Entrances Thermador Appliances
CE NTE N IAL PAR K
2,235–2,394 Square Feet* 12 SOUTH
M IDTOWN M USIC ROW
3 Bedrooms
SYLVAN PAR K
3.5 Bathrooms
• 5 minutes to Green Hills Mall • 10 minutes to downtown events and activities
Private and Shared Outdoor Terraces
HILL S BORO VILL AG E
• Close to walkable Hillsboro 12 SOUTH Village with more than 25 bars, restaurants, shops and the historic Belcourt Theater
H ILL S
FEATURES
G R E E N HILL S
Attached 2-Car Garage B E LCOU RT TH E ATR E
Balconies or Roof Decks*
• Numerous seasonal activities in the Hillsboro-West End neighborhood foster a warm community identity
Units priced at $649,900 and $699,900
H ILL S BORO VILL AG E
*Depends on choice of unit type TH E MALL AT G R E E N HILL S
12 SOUTH
G R E E N H ILL S
AGENT SERVICES • Custom Marketing | 37 TH E MALL AT G R E E N H ILL S
Postcard : Agent Promotion
MANAGING BROKER | REALTOR® Real estate isn’t just something that I do; it is a passion, my dream job. Over the past 20 years, I’ve been blessed to help hundreds of families realize their dreams of homeownership. Now, I continue to serve the real estate community as the Managing Broker of the Parks Brentwood office. My mission is to inspire, to guide, to counsel and to instruct my agents in becoming the vision of the Parks brand—a cutting-edge brand where we strive for excellence for our clients and our families.
M 615.482.2224 | O 615.370.8669 cindy@cindystanton.com TNLIC# 267981 www.CindyStanton.com
honest leadership genuine professionalism thoughtful representation
8119 Isabella Lane Ste 105 Brentwood, TN 37027
PROFESSIONAL DESIGNATIONS
ASSOCIATION AND INDUSTRY INVOLVEMENT
• Graduate REALTOR® Institute (GRI) • Certified Residential Specialist (CRS) • Certified Real Estate Brokerage Manager (CRB) • Accredited Buyer Representative (ABR) • E-pro Certified
2017– 2018
Vice President Tennessee Association of REALTORS®
2016
Realtor of the Year Greater Nashville Association of REALTORS®
2015
President Greater Nashville Association of REALTORS®
2013– 2015
Trustee Tennessee Real Estate Education Foundation
2010– 2012
Realtor Advisory Board Tennessee Housing Development Agency
2010– 2011
Listing Agent of the Year Tennessee Housing Development Agency
2010– 2011
Chairman, Affordable Housing Committee Greater Nashville Association of REALTORS®
Resume Postcard - Cindy Stanton - 2020.indd 1
EDUCATION AND LICENSING • Licensed 5/5/98 in the State of Tennessee • Broker Member, Greater Nashville Assoc. of REALTORS® • Member, Middle TN Regional MLS • GNAR Award for Educational Achievement, 2002 • Instructor, “Secrets to Accurate Pricing” • Instructor, “Working with Investor Clients” • Platinum Certified, Equator • Short Sale Certified
CAREER DEVELOPMENT 2017
Graduate, Leadership Academy National Association of REALTORS®
2008
Graduate, Leadership TAR (Tennessee Association of REALTORS®)
2009
Graduate Leadership GNAR (Greater Nashville Association of REALTORS®)
2009
Graduate, Investment in Excellence/Leadership Training Pacific Institute
Resume Postcard - Cindy Stanton - 2020.indd 2
38 | AGENT SERVICES • Custom Marketing
6/4/20 2:49 PM
Chairman, “Joy of Giving” Christmas Charity event, Nashville Area Junior Chamber of Commerce Superstar Award
SALES AND MANAGEMENT EXPERIENCE • Managing Broker, Parks, current • Managing Broker, Crye-Leike REALTORS®, 2004-2014 • Vice President, Crye-Leike REALTORS®, 2003-2014 • Over 2500 sales in the past 15 years • Top Ten Agent, Parks Realty
6/4/20 2:49 PM
Postcard : Listing Promotion
Suite 105 027
8119 Isabella Lane, Suite 105 Brentwood, TN 37027 615.370.8669 www.parksathome.com FIRM# 262887
com
I would love to get you TOP DOLLAR for your property. Call me anytime to set a no obligation review and analysis!
Stephen Brush REALTOR® 615.828.6155 sbrush@parksathome.com StephenBrush.ParksAtHome.com TNLIC# 358599
Not intended to solicit buyers and sellers currently under contract with a brokerage or working with an agent. Statistical data gathered from the Middle Tennessee Multiple Listing Service. All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal.
8.5x5.5_under contract.indd 2
2/4/21 2:03 PM
Under Contract
in Parkside at Brenthaven
8222 GLOVER DR • BRENTWOOD
$1,725,000
M 615.828.6155 | O 615.370.8669 sbrush@parksathome.com TNLIC# 358599 StephenBrush.ParksAtHome.com
8.5x5.5_under contract.indd 1
2/4/21 2:03 PM
AGENT SERVICES • Custom Marketing | 39
Small Postcard
LOOKING FOR A REAL ESTATE AGENT? C AL L MARK NASH “Mark puts the “real” in REALTOR®. We came to Mark not knowing where or how to begin making our dream home hopes a reality. He not only made us feel like it was a possibility - he actually aligned us with the resources and the team to make it happen. We never doubted that he was on our side. He proved that every step of the way!” - RUBY & SA M
40 | AGENT SERVICES • Custom Marketing
Intro Postcard - The Grove - R3.pdf
2
11/13/20
12:03 PM
Jumbo Postcard
106 E Main Street Franklin, TN 37064 615.790.7400 parksathome.com
heo,
JEANNIE BANKINS R E A LTO R ® M 310.499.8146 O 615.790.7400 jeanniebankins@parksathome.com TNLIC# 355217
NEIGHBOR
I understand the unique value of our
Not intended to solicit buyers or sellers currently working with an agent.
community, both personally as a neighbor and professionally as a Realtor®. If you’re considering selling or buying a home, or if you just need a cup of sugar, please know I’m “At your service.”
Jeannie
Intro Postcard - The Grove - R3.pdf
1
11/13/20
12:03 PM
heo, NEIGHBOR I’M AT YOUR SERVICE
JEANNIE BANKINS R E A LTO R ® M 310.499.8146 O 615.790.7400 jeanniebankins@parksathome.com TNLIC# 355217
AGENT SERVICES • Custom Marketing | 41
Lookbook : Agent Promotion
KRISTA JAMESON
MARKETING PLAN
With fifteen years of real estate experience in Middle
STAGI N G
M U LTI P L E L I STI N G S E RV I CE ( MLS)
Tennessee, Krista is committed to providing her clients with
My services to you include professional staging.
Your home’s information will be entered into this
highly professional results, impeccable customer service, and
We will counsel you on curb appeal, furniture
system, along with the professional pictures into
an amazing home buying and selling experience. Specializing
placement with additional furniture and decor as
the local MLS. Your home will be presented to
in the residential market, Krista has vast experience ranging
needed, decluttering, as well as cleaning.
REALTORS® in the Middle Tennessee area via the internet, as well as buyers who use the public MLS
from first-time home buyers, to corporate relocations, to luxury homes featured on HGTV. Krista consistently ranks as a Top Producing REALTOR® with Parks Realty and has won numerous awards with her local REALTOR® association WCAR.
P R O F E SS I O N A L I M AGE S
the interior and exterior, once staging is complete.
market and sell luxury properties, as well as SRES, specializing
(CMA) as well as research to help price your home. S I GN
her clients, and maximizing profits of a home are among her
One of my personal Parks For Sale signs will be
unique specialties. Her upbeat personality, highly driven work
placed on your property, as well as a lock box.
when partnering with Krista Jameson to buy or sell a home.
42 | AGENT SERVICES • Custom Marketing
OPEN HOUSES When appropriate, we will hold an Open House for
design and renovations, providing professional staging to
a natural choice for many clients. You will not be disappointed
that includes feedback about your property.
We will look at the competitive market analysis
in assisting her senior clientele. Her knowledge of home
ethic, and incredible knowledge of the local market make her
S H OWI N GS Showings are scheduled with a professional service
P R I CI N G
She holds two designations: CLHMS, a Luxury Specialist to
site www.realtracs.com.
A professional photographer will take pictures of
potential buyers.
109 TAGGART AVENUE Belle Meade Highlands
Lookbook : Listing Promotion
109 Taggart Ave.indd 1
109 Taggart Ave.indd 2
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109 Taggart Ave.indd 3
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AGENT SERVICES • Custom Marketing | 43
Print Ads : Agent Promotion
44 | AGENT SERVICES • Custom Marketing
Print Ads : Listing Promotion
AGENT SERVICES • Custom Marketing | 45
Social Media Graphics
46 | AGENT SERVICES • Custom Marketing
Logos
AGENT SERVICES • Custom Marketing | 47
Business Cards BCard - Mande Roberts - 2020 REORDER (Aug 3).pdf
1
8/3/20
2:27 PM
BCard - Mande Roberts - 2020 REORDER (Aug 3).pdf
2
Mande Roberts REALTOR®, ABR, GRI, RENE
M 423.967.2089 O 615.370.8669 manderoberts@realtracs.com manderoberts.parksathome.com 8119 Isabella Lane, Suite 105 | Brentwood TN 37027 615.370.8669 | parksathome.com
Rhyne Miller Group Emily Rhyne REALTOR® | TNLIC# 344611
M 615.498.5517 | O 615.522.5100 emily@rhynemillergroup.com www.rhynemillergroup.com 311 12th Avenue South | Nashville, TN 37203 615.522.5100 | parksathome.com
48 | AGENT SERVICES • Custom Marketing
8/3/20
2:27 PM
REQUEST CUSTOM MARKETING Visit marketing.parksathome.com to request your custom marketing pieces today! Cost varies by project. Inquire with the Parks Marketing Department for the most up-to-date design, print and mailing fees.
AGENT SERVICES • Custom Marketing | 49
AGENT SERVICES
www.parksathome.com