My Investigation

Desk Research

Explored +30 academic research papers & articles on wellness, psychotherapy, & stress impacts to health

Focus Groups

2, 8 person focus groups with Black Women 25-29 years old

Market

Landscaping

Investigated best-in-class players in the wellness space providing solutions around stress management

In Depth Interviews

Conducted 16 IDIs, with Black Women 25-29 years old

Workshop 3 hour workshop with 7 Black Women participants

Surveys

+100 responses from Black women 18-65 years old across 2 surveys

Prototype Test

Shared sample chapter content and received feedback from 7 Black Women + 1 Licensed Clinician 18-55 years old

Bottom Line: Black women want to be able to better manage their stress

99%

Interested in a stress management tool that acknowledges & is designed to meet the needs of Black Women's’ experiences

84%

Of Black women I spoke with ages 18-60 are actively experiencing or have experienced chronic stress in the last 12 months

~50%

Sought out self help books/guides/journals to help them better manage their stress

“I do not think the current wellness market is solving the needs of Black women. I feel like most health and wellness at this point in time is catered mostly to white women”

“Our wellness feels limited to self care through beauty maintenance. It’s important and nice, but is not sustainable for a deeper level of understanding of my mental wellness. It’s a temporary fix.”