Positioning

Consumer-side

Health and self awareness

Recipe tutorials help users to learn new cooking techniques and continuously promote the health benefits of the ingredient kit both physically and mentally.

Ingredient education

Health and wellness

Restaurant/producer-side

Sustainable + Economy

Foster partnerships with local organizations and consumers that promote sustainable food systems and waste reduction.

Reduce food miles

Source ingredients responsibly

Engage with the community

48.56 % $

According to a report by the Natural Resources Defense Council (NRDC), American households throw away an estimated 25% of the food they purchase, which amounts to approximately $1,800 in wasted food per year for a family of four.

According to a report by Zagat, the average cost of a meal in NYC is $48.56. By cooking one more meal at home per week, households can save money on food costs.

76%

According to The Too Good To Go app(Last minutes food marketplace)lets you reduce your food waste and earn back money on stock that would have been thrown awaya win-win. Further still, 76% of customers who discover a store through Too Good To Go will return as full-paying customers.

1,500to3,000$

According to some industry estimates, small restaurants in New York City typically spend between 2% to 6% of their total revenue on marketing, with an average spend of around $1,500 to $3,000 per month.

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