CURATED LUXURY PREPARED BY:
NICK SEGAL, CEO & Founding Partner NANCY ROSS, Associate Partner LAURA BARTON, Associate Partner
A commitment to you. What We Are. First, and foremost, Partners Trust is a Los Angeles-based real estate brokerage that leverages our global network, media savvy and command of the market to provide our clients with a discreet and peerless level of real estate services. We are a select group of the finest, principled and reputable agents in the market. We are distinguished in the marketplace by our emphatic sales volume, and reputed for our integrity, market intelligence and a genuine connection to our communities. We are proud of these accomplishments. We work diligently everyday to maintain them. This is what we are.
Who We Are. What a company is should be driven by who they are at the core and what they believe in that drives them to do what they do. In this regard, Partners Trust is a group of professionals that believe in the sanctity of home ownership and the inalienable right everyone has to own a home. To support our beliefs, we create optimum conditions required to provide the deepest level of regard, respect, care, empathy, commitment and services possible to buyers, sellers, our associates and our competitors. We are people who care about the lives, the careers, the families, the financial securities and the peace of mind for everyone we touch.
Our commitment to you. AMBASSADOR •
HONORING YOUR NEEDS AND STAYING TRUE TO YOUR INTENTION
•
REPRESENTING YOUR PROPERTY AS AN EXTENSION OF YOU AND YOUR VALUES
STRATEGIST
NEGOTIATOR
•
UNDERSTANDING & DEFINING YOUR SPECIFIC NEEDS
•
POSITIONING YOUR PROPERTY TO MAXIMIZE YOUR STRENGTHS
•
CRAFTING A UNIQUE MARKETING GAME PLAN THAT IS POISED TO DELIVER
•
LEVERAGING THE OFFERS RECEIVED TO EFFICIENTLY EXECUTE YOUR DEFINED STRATEGY
PR Print, Online and Broadcast Media Through our PR firm, we have access to top print, online and television outlets, with local, national and international contacts.
M AG A Z I N E
SOCIAL MEDIA Everyone has access to these tools, but most don’t have the strategy to put them to work. WE DO.
PHOTOS & IMAGES
NEWS & UPDATES
PROJECT CONTENT
VIDEO CONTENT BLOG POSTS
OUR SITES RECEIVE
100,000 + VIEWS
-PER MONTH-
Download our new app and search our current listings.
PROPERTY MARKETING TIMELINE
T-18
SIGN LISTING AGREEMENT • • • •
Sign listing agreement Conduct pricing opinion Finalize marketing plan Prep house to go to market (staging, repairs etc.)
T-17
T-8
BROKER OUTREACH • Broker outreach • Internal Partners Trust broker outreach • Create email marketing • Broker print ads
LISTING COMES TO MARKET
CRAFT THE NARRATIVE
• Email marketing to consumers • Social media exposure • Print and digital materials distributed • Print and digital advertising campaign launch • Broker and public open house
• Develop story/mood boards • Detailed home amenities • Media plan and strategy
T-16
T-0
T-4
DOCUMENT THE PROPERTY
LISTING GOES LIVE ONLINE • List in the MLS • Add property to real estate portals
• Photography • Videography • Property website
T-10
COLLATERAL & PR OUTREACH • Create print and digital marketing materials • Public relations outreach begins
GOING GLOBAL Partners Trust Makes a Bold Move into the Chinese Market To better serve our clients and connect directly with Chinese buyers, Partners Trust has an office on the Bund in Shanghai. Partners Trust China is our first international outpost and provides Chinese buyers with the latest information on real estate investing and wealth management in the United States along with concierge-quality service for those interested in making a purchase in Los Angeles. Partners Trust China is also an active participant in luxury exhibits and real estate shows throughout China, Taiwan, and Hong Kong.
35% % OF REPORTED PURCHASES BY CHINESE BUYERS WERE IN CALIFORNIA. According to the National Association of Realtors’ 2015 Profile of International Home Buying Activity.
Los Angeles
LOS ANGELES IS THE TOP U.S. CITY SEARCHED ON BY CHINESE RESIDENTS According to realtor.com® data.
LEVERAGE GLOBAL PARTNERS Leverage uses its global reach to provide visiblity and referrals worldwide. Partners Trust is proud to be a member of Leverage Global Partners. Created by two of our Founding Partners in 2012, Leverage began with a question: how can independent brokerages compete against national franchises? The answer was to created the most innovative and exclusive network of independent real estate firms in the world, empowering them to become leaders in their home markets. The results have been extraordinary. In 2014 alone, over $350 million in referrals passed through the network, representing over 200 connections.
750
$
MILLION DOLLARS
In network referrals since 2012
CLIENT TESTIMONIALS
“Nancy and Laura helped us buy our home in Beverly Hills. They took the time and care to show us properties in many locations. They explained to us key characteristics of neighborhoods to consider because we were not familiar with Los Angeles.”
“We were thrilled with Nancy and Laura in the process of selling our house. Their professionalism, their expertise and their guidance throughout made everything run smoothly and efficiently!” – Syd and Andrew Hersh (Represented as Sellers and Buyers)
– Adel Shalaby and Maha Guindi (Represented as Buyers)
“Nancy and Laura represented the sellers for the house we bought in Los Angeles three years ago. We were so impressed with them that we have since used them to purchase two other properties and to find a tenant for a rental.” – Sydney Herwer (Represented as Buyers) Beverly Hills and Los Angeles
“We found Nancy & Laura when they sold us our dream home. We returned to them to help us lease and eventually sell our condo. We’ve successfully recommended them to our friends. Their expertise and experience makes them an asset, their honest, trustworthy and no-nonsense approach makes them a pleasure to work with.” – Serena Chu and Robert Minikes(Represented as Sellers and Buyers)
“We’ve now used the Ross/Barton team twice, first to buy our house 17 years ago and now to sell that same house. They recommended and executed a strategy that resulted in multiple offers from highly qualified buyers all the while minimizing any disruption to our lives. We would highly recommend them regardless of whether you’re buying or selling.” – Kathy and Roger Fischer (Represented as Sellers and Buyers)
“Nancy and Laura are consummate professionals among real estate agents.” – Francine Peterman and Rhonda Kopulsky (Represented as Sellers)
“They won’t waste your time with properties that don’t meet your requirements and they handle every aspect of a complicated set of transactions.” – Jenny Gruska Williams and Joan Henehen (Represented as Buyers and Sellers)
BEVERLY HILLS
50
Over
Years In The Business and over $ Million Sold
500
BEVERLYWOOD | CHEVIOT HILLS
SOUTH BEVERLY HILLS
NORTH BEVERLY HILLS
255 S. Bedford Drive 250 S. Camden Drive 321 S. Camden Drive 340 S. Camden Drive 430 S. Camden Drive 312 El Camino Drive (2x) 325 El Camino Drive 505 Hillgreen Drive 558 Hillgreen Drive #107 241 S. Linden Drive 308 S. Linden Drive (2x) 200 S. McCarty Drive 242 S. McCarty Drive (2x) 243 S. McCarty Drive 258 S. McCarty Drive 265 S. McCarty Drive (2x) 312 S. McCarty Drive 140 S. Oakhurst Drive 204 S. Peck Drive 246 S. Peck Drive 247 S. Peck Drive 324 S. Peck Drive 471 S. Rodeo Drive 329 S. Roxbury Drive 333 S. Roxbury Drive (2x) 137 S. Spalding Drive #106 407 S. Spalding Drive 234 S. Tower Rd. #3
702 Alta Drive 623 N. Arden Drive 9881 Carmelita Avenue 1716 Chevy Chase Drive 1139 Coldwater Canyon Drive 1257 Coldwater Canyon Drive (2x) 1274 Coldwater Canyon Drive 814 Greenway Drive 914 Hartford Way (2x) 1271 Lago Vista Place 1070 Maybrook Drive 1100 Maybrook Drive (2x) 624 N. Oakhurst Drive (2x) 721 N. Oakhurst Drive 611 N. Palm Drive 629 N. Palm Drive 1012 N. Roxbury Drive 1142 San Ysidro Drive 1154 Tower Road 509 Walden Drive 163 N. Wetherly Drive
2742 Anchor Avenue 2754 Anchor Avenue 1238 Beverly Green Drive 9615 Beverlywood Street 9633 Beverlywood Street 2110 Beverwil Drive 1536 Beverwil Drive 9517 Bolton Road 9306 Bolton Road 10535 Bradbury Road 2107 Castle Heights Avenue 2511 Castle Heights Avenue 2715 Castle Heights Place 2706 Castle Heights Place (2x) 3122 Cavendish Drive 9702 Cisco Street (2x) 9703 Cisco Street 3250 Club Drive 1912 Crest Drive 1916 Crest Drive 9301 Cresta Drive 9309 Cresta Drive 9132 Cresta Drive 9327 Cresta Drive 9342 Cresta Drive 10441 Dunleer Drive 10562 Dunleer Drive 1456 Durango Avenue 1604 Durango Avenue 9318 Duxbury Road 9417 Duxbury Road 3101 Earlmar Drive 2714 Forrester Drive 1569 Glenville Drive 2251 Guthrie Circle 2256 Guthrie Circle
2250 Guthrie Drive 9307 Kirkside Road 9312 Kirkside Road 9417 Kirkside Road 9429 Kirkside Road 9555 Kirkside Road 9538 Kirkside Road 9706 Kirkside Road 9318 Kirkside Road 9408 Kramerwood Place 9024 Lark Ellen Circle 1631 Livonia Avenue (2x) 2740 McConnell Drive 2870 McConnell Drive 10265 Monte Mar Drive (2x) 2730 Monte Mar Terrace 2745 Monte Mar Terrace 2757 Motor Avenue 2937 Motor Avenue 9333 Oakmore Road 9326 Oakmore Road 9606 Oakmore Road 1530 S. Oakhurst Avenue 1501 Reeves Drive 10324 Rossbury Place 1223 S. Roxbury Drive 2024 S. Roxbury Drive 9321 Sawyer Street 9327 Sawyer Street 9331 Sawyer Street 9427 Sawyer Street 9430 Sawyer Street 9551 Sawyer Street 1632 Shenendoah Street 3244 Shelby Drive
BRENTWOOD | SANTA MONICA | PACIFIC PALISADES | VENICE 310 Anita Drive 2909 Arizona Avenue 339 N. Bowling Green Way (x2) 481 N. Bundy Drive 1040 N. Bundy Drive 153 Burlingame Avenue 211 California Street #302 11939 Gorham Avenue #107 510 Homewood Road 1105 Kenter Canyon 200 S. Medio Drive 1920 Mandeville Canyon 210 Marguerita Avenue 11733 Montana Avenue 1262 Norman Place 844 Norway Lane 1125 Napoli Drive 1060 Oakmont Drive 528 Ocean Park Blvd. (x2) 380 N. Rockingham Avenue
11433 Waterford Street 2420 Wilson Avenue 1138 Yale Street #3 2826 2nd Street 2913 3rd Street 1024 7th Street 621 15th Street 434 18th Street 502 18th Street 840 20th Street 214 22nd Street 322 25th Street 2337 30th Street 2666 33rd Street
WEST HOLLYWOOD | HOLLYWOOD HILLS MIRACLE MILE | HANCOCK PARK 137 S. Almont Drive 212 N. Beachwood Canyon 932 S. Burnside Avenue 637 N. Cahuenga Blvd. 9499 Cherokee Lane 612 N. Cherokee Avenue 127-129 S. Detroit Street 1485 N. Doheny Drive 819 S. Dunsmuir Avenue (2x) 7933 Fareholm Drive 140 N. Fuller Avenue 843 N. Gardner Street 2483 Glendower Place 854 S. Highland Avenue 6129 Warner Avenue (2x) 121 S. Hudson Avenue 616 Huntley Drive.#PH 3 113 S. Kilkea Drive 113 N. La Jolla Avenue 731 S. Longwood Avenue
6992 Los Tilos Road 8121 Norton Avenue #401 8121 Norton Avenue #403 420 S.Rossmore Avenue (2X) 355 S. Rimpau Blvd. 435 S. Rimpau Blvd. 1500 Rising Glen Road 1270 Sunset Plaza Drive (2x) 114 N. Sycamore Avenue
BEL AIR | WESTWOOD | HOLMBY HILLS | CENTURY CITY BEVERLY HILLS POST OFFICE 10345 Almayo Avenue 250 Ashdale Avenue 255 S. Bentley Drive 1457 N. Beverly Drive 415 Beverly Glen Drive 1 Century Drive 25D 2271 Century Hill 2374 Century Hill 9499 Cherokee Lane 216 Conway Avenue 332 Conway Avenue 477 Denslow Avenue 9844 Easton Drive 10124 Empyrean Way 9536 Heather Road 9124 Janice Place 11928 Kiowa Avenue 2252 Linnington Avenue 10558 Lindbrook Drive 1001 Maybrook Drive
1070 Maybrook Drive 920 Moraga Drive 10357 Mississippi Avenue 11664 Missouri Avenue 10661 Ohio Avenue 1737 Parnell Avenue 1847 Parnell Avenue 1817 Prosser Avenue 2251 Prosser Avenue 10715 Rochester Avenue 1310 Thayer Avenue 337 Veteran Avenue 2321 Washington Avenue 620 Warner Avenue 1322 Warner Avenue 523 Westgate Avenue 1326 Wetherly Drive 2531 Westwood Blvd. 10430 Wilshire Blvd. #903 254 Woodruff Avenue 1270 Malcolm Avenue
Experience speaks Volume
$843,0 24 BEVERLY PARK TERRACE BEVERLY HILLS
3121 ANTELO ROAD BEL AIR
529 NORTH RODEO DRIVE BEVERLY HILLS
3528 WEST ADAMS HANCOCK PARK
903 NORTH ROXBURY DRIVE BEVERLY HILLS
SOLD
0 0,0 0 0 2090 MANDEVILLE CANYON ROAD BRENTWOOD
2578 HUTTON DRIVE BEVERLY HILLS
3312 CLERENDON ROAD BEVERLY HILLS
363 SOUTH LAS PALMAS AVENUE HANCOCK PARK
+
3312 CLERENDON ROAD BEVERLY HILLS
207 NORTH GLENROY AVENUE BRENTWOOD
222 COPERTO DRIVE PACIFIC PALISADES & MORE...
EFFICIENCY PARTNERS TRUST LISTINGS SELL IN FEWER DAYS ON MARKET .
DAYS ON MARKET More time on the market affects your bottom line.
51
70
PARTNERS TRUST
MLS AVERAGE
AVERAGE DAYS ON MARKET
2015
2015 MLS/CLAW DATA™.
Our Trust Agreement From the following vantage point, we stand poised and unified to attend to the needs and objectives of each client we have the pleasure to serve.
INTEGRITY AND ACCOUNTABILITY: We are individuals committed to working together in a cooperative manner to enhance and enrich the lives of those we touch and have the honor to serve. Personal integrity and complete accountability guide each of our actions for the benefit of our clients’ needs, trusting that as the needs of our clients are met, so will our needs be fulfilled.
DEFINING THE NEEDS OF OUR CLIENTS: Built on the philosophy that before we may best negotiate our clients’ interests, first we need to clearly understand them. We commit to taking the time to understand our clients’ needs and objectives so that we may then secure them through comprehensive negotiation strategies and proven techniques.
OUR STANDARD OF CARE: Each member of Partners Trust is considered part of a team that understands trust is hard-earned and easily lost. We recognize that earning the trust of our clients comes from honoring each and every commitment we make on our clients’ behalf. We acknowledge and accept this responsibility, confident that the culmination of these efforts will produce excellent results for our clients. Each member of Partners Trust has been individually selected based on their recognition in the field of real estate as caring, conscientious experts and their willingness to wholeheartedly commit to the terms of this trust. We understand and accept these principles and, from this day forward, honor and commit to be held accountable to uphold these standards of practice.
______________________________ Partners Trust Associate
_________________________________ Partners Trust Esteemed Client
Nancy Ross
Associate Partner
Nick Segal
CEO, Founding Partner Having negotiated hundreds of millions of dollars in transactions for his clients and tens of billions of dollars in supervised transactions, as the President and owner of a company, Nick is most qualified to navigate the waters of any and all transactions.
Nearly three decades of work in real estate has taught me that while the market may rise and fall, there are things that don’t change: trust, care, and professionalism. Each transaction deserves personal attention and the benefit of expertise.
Laura Barton
Associate Partner The real estate market ebbs and flows but consistency and trust in your agent should comfort and guide you through the process of your transaction. I’ve been pleased to provide this level of customer service to my clients for over two decades.
Emily Desai
Creative Direction
Kevin Fenton Art Director
The key to bringing a property to market successfully often rests on the story behind it. Emily’s creative direction helps to position the property and campaign in the most compelling way to achieve results.
Kevin has had the good fortune to work on some of the largest blue chip brands in the business to include Starbucks, Toyota, Mattel, and The Walt Disney Company. By combining his experience in strategic media planning and art direction, he brings a wide scope of experience to the Partners Trust marketing team.
Dynamic Support Team
Wicked+
PR Direction Wicked+ builds brands, designs websites, and executes campaigns. Wicked+ promote causes that are imporant to them. Wicked+ shares what inspires and influences.
Deidre Woollard
Communications Direction A former editor at AOL, Deidre has years of editorial experience that helps her find the story in a property and communicate it effectively to a wide audience.
Greg Lopez
Technical Direction An avid technophile, Greg is continually looking at ways to market luxury properties on the latest digital platforms. His inside knowledge and practical experience uniquely suit him to our team.
Anthony Aguilera Abbegaile Diokno
Art Implementation & Interface Abbey brings years of luxury real estate marketing experience to the team. Her attention to detail and in-depth advertising knowledge are invaluable.
Marketing
Anthony’s creativity and marketing skills are valuable assets to our team. He continues to grow as one of our talented luxury marketing specialists.
NICK SEGAL
NANCY ROSS
LAURA BARTON
Having participated in thousands of transactions involving billions of dollars over a 23-year period, I realize that each real estate acquisition and sale has its own complexities and nuances.
Nearly three decades of work in real estate has taught me that while the market may rise and fall, there are things that don’t change: trust, care, and professionalism. Each transaction deserves personal attention and the benefit of expertise.
The real estate market ebbs and flows but consistency and trust in your agent should comfort and guide you through the process of your transaction. I’ve been pleased to provide this level of customer service to my clients for over two decades.
Real estate is not easy but I’ve always enjoyed hard work. I created, produced and sold tennis clothing while attending high school. I continued to work through college while studying to become a Business Psychologist at UC Berkeley. I use that training every day to negotiate for my clients and to understand the motivations that guide us all.
My early work as an elementary school teacher gave me the gift of patience and deep listening. After raising my family, I chose to enter the world of real estate sales and immersed myself in learning everything I could about our local markets. I enjoy working with all sorts of clients, from families making that first home purchase to those who are selling to move on to the next phase of their lives.
CEO, President, Founding Partner
When we looked at creating Partners Trust, my fellow Founding Partners and I knew that we needed to assemble a team of talented and professional individuals and empower them with the tools and techniques to protect the interests of our clients and offer proven strategies that create successful outcomes. We knew these key Associates needed to play at a level of accountability and caring that far exceeded the expectation of “business as usual” in our industry. From theory to execution, we sought out those professionals who demonstrated the most reputable and integrity filled practices in the field and offered them an ownership interest in the company because they deserved it. The talent that has caught the spirit of what we are doing at Partners Trust understands the power of Good Will and how important this tangible asset is in serving your interests throughout each real estate transaction. I am confident that this is one of the key reasons that our growth year over year is reflected in a 180.8% increase when the Multiple Listing Service average for the same period was -0.3%. Thank you for giving us the opportunity to present the strength and philosophies of partnership here at Partners Trust. It is our pleasure to be of service and we trust that we have the tools and talent to achieve the results you desire.
Associate Partner
I have a particular knack for pricing, marketing, and leading my clients through the escrow process to successful closings with joy and determination. I play to win and I work in partnership with my clients to make sure they are always informed and prepared. I believe in the power of teamwork and building relationships based on loyalty and mutual respect. In 1995 I joined forces with Laura Barton and we’ve been a top-producing team ever since serving clients throughout the Westside and specializing in Beverly Hills, Cheviot Hills, Holmby Hills, Brentwood and Beverlywood, and surrounding areas. As a mother of two young adult sons, I know how important good schools are. I serve as a Beverly Hills High School Ambassador, volunteering my time helping new families move to the district. My business has grown through the hundreds of satisfied clients who refer me their friends and colleagues. I credit my decades-long yoga practice with teaching me tremendous focus and dedication so I can better serve and care for my clients. Together we build trusting lifelong relationships as we learn, listen and engage with one another in order to sell or buy a home in the most effective and efficient manner.
Associate Partner
I joined forces with Nancy Ross in 1995 and the Ross & Barton team has become a leader in the Westside market being named to the Real Trends list of top-producing teams. We specialize in Beverly Hills, Beverlywood, Brentwood, Cheviot Hills and surrounding areas but our work with clients has taken us all around the city and our referral network spans the globe. For me, it’s a true honor to meet and work with the many clients we’ve served. The relationships we create don’t end with the transaction. Nancy and I remain resources for our clients, providing recommendations to trusted vendors, keeping our clients up to date on the value of their homes, and helping them understand the market trends that may impact their investment. In real estate, reputation is critical and you can judge a successful agent by how many of their clients they’ve worked with over and over again. My clients are my friends and my friends are my clients, this is a philosophy that continues to guide me and inspire me to give every new contact the benefit of my experience, knowledge, and care.
THANK YOU We hope you enjoyed the presentation. Thank you for your time and consideration. We look forward to working with you. NANCY ROSS
LAURA BARTON
CEO & President, Founding Partner
Associate Partner
Associate Partner
310.500.1388 | nick.segal@thepartnerstrust.com calbre# 01013548
310.500.3983 | nancy@rossandbarton.com calbre# 00984074
NICK SEGAL
310.500.3985 | laura@rossandbarton.com calbre# 01167539