CURATED LUXURY
PREPARED BY:
NICK SEGAL, President, Founding Partner
A commitment to you. What we are. First, and foremost, Partners Trust is a Los Angeles-based real estate brokerage that leverages our global network, media savvy and command of the market to provide our clients with a discreet and peerless level of real estate services. We are a select group of the finest, principled and reputable agents in the market. We are distinguished in the marketplace by our emphatic sales volume, and reputed for our integrity, market intelligence and a genuine connection to our communities. We are proud of these accomplishments. We work diligently everyday to maintain them. This is what we are.
Who We Are. What a company is should be driven by who they are at the core and what they believe in that drives them to do what they do. In this regard, Partners Trust is a group of professionals that believe in the sanctity of home ownership and the inalienable right everyone has to own a home. To support our beliefs, we create optimum conditions required to provide the deepest level of regard, respect, care, empathy, commitment and services possible to buyers, sellers, our associates and our competitors. We are people who care about the lives, the careers, the families, the financial securities and the peace of mind for everyone we touch.
LOS ANGELES Quintessential Metropolis Premiere Location LA Cityscape
ARCHITECTURAL PROFILE // SAMPLE // MOOD BOARD
Our commitment to you. AMBASSADOR •
HONORING YOUR NEEDS AND STAYING TRUE TO YOUR INTENTION
•
REPRESENTING YOUR PROPERTY AS AN EXTENSION OF YOU AND YOUR VALUES
STRATEGIST
NEGOTIATOR
•
UNDERSTANDING & DEFINING YOUR SPECIFIC NEEDS
•
POSITIONING YOUR PROPERTY TO MAXIMIZE YOUR STRENGTHS
•
CRAFTING A UNIQUE MARKETING GAME PLAN THAT IS POISED TO DELIVER
•
LEVERAGING THE OFFERS RECEIVED TO EFFICIENTLY EXECUTE YOUR DEFINED STRATEGY
HOME SALES
88
% to
90
Of HOME Sales
INVOLVE A COOPERATING REAL ESTATE BROKERAGE (ALL PRICE POINTS) *SOURCE: NATIONAL ASSOCIATION OF REALTORS速: FIELD GUIDE TO QUICK REAL ESTATE STATISTICS JUNE 2014
%
PR Print, Online and Broadcast Media Through our PR firm, we have access to top print, online and television outlets, with local, national and international contacts.
M AG A Z I N E
SOCIAL MEDIA Everyone has access to these tools, but most don’t have the strategy to put them to work. WE DO.
PHOTOS & IMAGES
NEWS & UPDATES
PROJECT CONTENT
VIDEO CONTENT BLOG POSTS
OUR SITES RECEIVE
100,000 + VIEWS
-PER MONTH-
PROPERTY MARKETING TIMELINE
T-18
SIGN LISTING AGREEMENT • • • •
Sign listing agreement Conduct pricing opinion Finalize marketing plan Prep house to go to market (staging, repairs etc.)
T-17
T-8
BROKER OUTREACH • Broker outreach • Internal Partners Trust broker outreach • Create email marketing • Broker print ads
LISTING COMES TO MARKET
CRAFT THE NARRATIVE
• Email marketing to consumers • Social media exposure • Print and digital materials distributed • Print and digital advertising campaign launch • Broker and public open house
• Develop story/mood boards • Detailed home amenities • Media plan and strategy
T-16
T-0
T-4
DOCUMENT THE PROPERTY
LISTING GOES LIVE ONLINE • List in the MLS • Add property to real estate portals
• Photography • Videography • Property website
T-10
COLLATERAL & PR OUTREACH • Create print and digital marketing materials • Public relations outreach begins
GOING GLOBAL Partners Trust Makes a Bold Move into the Chinese Market To better serve our clients and connect directly with Chinese buyers, Partners Trust has an office on the Bund in Shanghai. Partners Trust China is our first international outpost and provides Chinese buyers with the latest information on real estate investing and wealth management in the United States along with concierge-quality service for those interested in making a purchase in Los Angeles. Partners Trust China is also an active participant in luxury exhibits and real estate shows throughout China, Taiwan, and Hong Kong.
35% % OF REPORTED PURCHASES BY CHINESE BUYERS WERE IN CALIFORNIA. According to the National Association of Realtors’ 2015 Profile of International Home Buying Activity.
Los Angeles
LOS ANGELES IS THE TOP U.S. CITY SEARCHED ON BY CHINESE RESIDENTS According to realtor.com® data.
LEVERAGE GLOBAL PARTNERS Leverage uses its global reach to provide visiblity and referrals worldwide. Partners Trust is proud to be a member of Leverage Global Partners. Created by two of our Founding Partners in 2012, Leverage began with a question: how can independent brokerages compete against national franchises? The answer was to created the most innovative and exclusive network of independent real estate firms in the world, empowering them to become leaders in their home markets. The results have been extraordinary. In 2014 alone, over $350 million in referrals passed through the network, representing over 200 connections.
750
$
MILLION DOLLARS
In network referrals since 2012
DAYS ON MARKET More time on the market affects your bottom line. *2014/2015 MLS/CLAW DATA™.
38
56
PARTNERS TRUST
MLS AVERAGE
Our Trust Agreement From the following vantage point, we stand poised and unified to attend to the needs and objectives of each client we have the pleasure to serve.
INTEGRITY AND ACCOUNTABILITY: We are individuals committed to working together in a cooperative manner to enhance and enrich the lives of those we touch and have the honor to serve. Personal integrity and complete accountability guide each of our actions for the benefit of our clients’ needs, trusting that as the needs of our clients are met, so will our needs be fulfilled.
DEFINING THE NEEDS OF OUR CLIENTS: Built on the philosophy that before we may best negotiate our clients’ interests, first we need to clearly understand them. We commit to taking the time to understand our clients’ needs and objectives so that we may then secure them through comprehensive negotiation strategies and proven techniques.
OUR STANDARD OF CARE: Each member of Partners Trust is considered part of a team that understands trust is hard-earned and easily lost. We recognize that earning the trust of our clients comes from honoring each and every commitment we make on our clients’ behalf. We acknowledge and accept this responsibility, confident that the culmination of these efforts will produce excellent results for our clients. Each member of Partners Trust has been individually selected based on their recognition in the field of real estate as caring, conscientious experts and their willingness to wholeheartedly commit to the terms of this trust. We understand and accept these principles and, from this day forward, honor and commit to be held accountable to uphold these standards of practice.
______________________________ Partners Trust Associate
_________________________________ Partners Trust Esteemed Client
Nick Segal
President, Founder Having negotiated hundreds of millions of dollars in transactions for his clients and tens of billions of dollars in supervised transactions, as the President and owner of a company, Nick is most qualified to navigate the waters of any and all transactions.
Audie Chamberlain
Strategic Marketing Consulting Audie brings years of leading edge digital and earned media experience to the team. A nationally recognized expert on social media, he deftly orchestrates online strategies to optimize the property’s exposure in meaningful ways.
Emily Warner PR Direction
Emily has been Vice President of Murphy O’Brien since 2012. Emily oversees accounts in both the Travel and Real Estate collections. During her four and a half years at Murphy O’Brien, she has been a driving force for new business, and continue to play a key role in building the agency’s portfolios.
Dynamic Support Team
Deidre Woollard
Communications Direction A former editor at AOL, Deidre has years of editorial experience that helps her find the story in a property and communicate it effectively to a wide audience.
Emily Desai
Art Direction
Greg Lopez
Technical Direction An avid technophile, Greg is continually looking at ways to market luxury properties on the latest digital platforms. His inside knowledge and practical experience uniquely suit him to our team.
Abbegaile Diokno
Anthony Aguilera
Abbey brings years of luxury real estate marketing experience to the team. Her attention to detail and in-depth advertising knowledge are invaluable.
Anthony’s creativity and marketing skills are valuable assets to our team. He continues to grow as one of our talented luxury marketing specialists.
Art Implementation & Interface
Marketing
The key to bringing a property to market successfully often rests on the story behind it. Emily’s creative direction helps to position the property and campaign in the most compelling way to achieve results.
NICK SEGAL
President, Founding Partner Having participated in thousands of transactions involving billions of dollars over a 26-year period, I realize that each real estate acquisition and sale has its own complexities and nuances. When we looked at creating Partners Trust, my fellow Founding Partners and I knew that we needed to assemble a team of talented and professional individuals and empower them with the tools and techniques to protect the interests of our clients and offer proven strategies that create successful outcomes. We knew these key Associates needed to play at a level of accountability and caring that far exceeded the expectation of “business as usual� in our industry. From theory to execution, we sought out those professionals who demonstrated the most reputable and integrity filled practices in the field and offered them an ownership interest in the company because they deserved it. The talent that has caught the spirit of what we are doing at Partners Trust understands the power of Good Will and how important this tangible asset is in serving your interests throughout each real estate transaction. I am confident that this is one of the key reasons that our growth year over year is reflected in a 180.8% increase when the Multiple Listing Service average for the same period was -0.3%. Thank you for giving us the opportunity to present the strength and philosophies of partnership here at Partners Trust. It is our pleasure to be of service and we trust that we have the tools and talent to achieve the results you desire. If you ever need to reach me, my cell phone number is (310) 776-0148. Sincerely yours,
Nick Segal President, Founding Partner Partners Trust Real Estate Brokerage & Acquisitions
THANK YOU I hope you enjoyed the presentation. Thank you for your time and consideration. I look forward to working together. NICK SEGAL President, Founding Partner 310.500.1388 | nick.segal@thepartnerstrust.com calbre#  01013548
NICK SEGAL President, Founding Partner 310.500.1388 | nick.segal@thepartnerstrust.com calbre#  01013548