D E T T I COMM S S E C C TO SU ATION
INFORM IP H S R O S N O 2015 SP
It’s time to be a part of this exciting era FOR Australian Football.
Since 1966 the Pascoe Vale Soccer Club (PVSC) has prided itself on its hard working and communityfocused ethos. Driven by a passion for learning, development, and the lure of success PVSC has now consolidated itself in the National Premier League (NPL), and is determined to be at the forefront of this exciting new era of Football in Australia. The increased exposure the Club receives through alignment with Football Federation Victoria (FFV), Football Federation Australia (FFA) and the FFA Cup means the Club can in turn offer more brand exposure, activation and partnership opportunities to corporate and community partners. The PVSC is committed to providing clear return on investments for partners looking to:
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Leverage access to a diverse, highly engaged audience Increase brand awareness Generate media exposure Connect with over 50 other business, government and media networks Support a Community Club striving for success
CONTACTS Club Contact Lou Tona Phone : +61 3 9346 7229 Mobile: +61 413 944 066 Email: pascoevalesoccerclub@gmail.com www.pvsc.com.au
Sponsorship Enquiries Avner Kooperman (Centre Square Development) Phone: 1300 854 948 Mobile: +61 423 433 213 Email: avner@centresquaredevelopment.com.au
ABOUT OUR CLUB Year Established 1966 Home Grounds CB Smith Reserve/ Hoskens Reserve Leagues PS4 National Premier League Westfield Football Federation Australia Cup (FFA Cup) Season Length February – September
S T H G I L H G CLUB HI
League r e i m e r tional P a N ague o e t L n r o e i i t o m m orian Pre t 2014 Pro c i s (Div. 1) V n o o t i p n o m i t a mo ague Ch e L (Div. 2) 2013 Pro r e s c n c o i o p S m torian gue Cha a e L r 2012 Vic e c mpions rian Soc a o t h c C i V 4 8 n 200 n Divisio Div. 2) ( a t i s l n o o p i o p r t ue Cham 1992 Me g ivision) a D e t L l s a e n W o ( i vis nners Up u 1984 Pro R e u g trict Lea s i D 8 6 9 1
OUR NEW HOME C.B. SMITH RESERVE From 2015 Pascoe Vale Soccer Club will be one of the key tenants at the new $6.4 million dollar premier and education sports hub. The new state of the art facility will integrate regional football’s needs with innovative education practices services in Moreland City Council and Melbourne’s Northern Corridor. The new $4.3 million ‘pavilion’ at CB Smith Reserve will include –
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New Grandstand Media Centre Function Venue Player Change Rooms Flexible Learning Space First Class Irrigated Playing Surface New Lights and Score Board
AFFILIATED COMPETITIONS
PS4 NATIONAL PREMIER LEAGUE (NPL) Pascoe Vale Soccer Club competes in The National Premier League - Victoria (NPL). The NPL is the second tier Australian Soccer Competition below the Hyundai A-League. The NPL consists of the highest-level state league in each state-based federation. NPL Reach Website: Over 10 million hits in 2014, since > NPL officially launching the site in February
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NPL Facebook: 12, 367 Page likes Average Daily Reach: < 10,000 Average Engaged Users: < 2200
WESTFIELD FOOTBALL FEDERATION AUSTRALIA CUP (FFA CUP) Pascoe Vale now also competes in the Westfield Football Federation Australia Cup (FFA Cup) the highest-level national soccer knockout cup competition in Australia. The FFA Cup matches PVSC up against other NPL League Clubs from around Australia as well as top tier A-League Clubs all looking for cup glory. Association with the new Westfield FFA Cup gives PVSC affiliation and access to a range of national and international media opportunities. FFA Cup Media
> 10 matches broadcast live on Fox Sports > 1 of which a Round of 32 match > 2 Round of 16 matches > All matches from the quarterfinals to the final Cup Draws from the Round of 32 onwards > FFA were also televised live on Fox Sports > 10 International broadcast Matches live into Asia
KEY METRICS PVSC BY NUMBERS WEBSITE PVSC.COM.AU
6,608
FACEBOOK.COM/ PASCOEVALESOCCERCLUB
MONTHLY SITE VISITS (NOV 2014)
1,172
1:27
884
YOUTUBE
2500
10,566
110
37,048
MINS SPENT ON SITE TOP 5 COUNTRIES: AUSTRALIA, UK, INDIA, USA, SINGAPORE
TWITTER.COM/PVSC_OFFICIAL IMPRESSIONS IMPRESSIONS/DAY
PAGE LIKES AVERAGE DAILY REACH IMPRESSIONS/MTH: 24,754 AVG ENGAGED USERS: 1,685 AVG DAILY FANS ONLINE: 1,020
YOUTUBE.COM/USER/PVSCTV VIEWS
MEMBERS
PAID UP, COMMITTED TO THE CLUB
1050
FULL MEMBERS
60/40
MALE/FEMALE
MATCH DAY ATTENDANCE
900
AVERAGE/GAME
MINUTES WATCHED
ENGAGEMENT RATE: 7.8% LINK CLICKES - 4 PER DAY
EMAIL NEWSLETTER
182
450
INSTAGRAM.COM/PASCOEVALESC FOLLOWERS
1342
LIKES RECEIVED FOLLOWER ENGAGEMENT: 19.23%
THE WEEKLY ROUND UP SUBSCRIBERS
EXTERNAL VISIBILITY
3000
EXTRA SIGNAGE VIEWS PER WEEK IN SEASON
ACTIVATION OPPORTUNITIES Pascoe Vale Soccer Club’s professionalism on and off the soccer pitch has not gone unnoticed. Corporate interest continues to grow for the Club, and PVSC is committed to providing activation pathways for partners at all levels. From local business to national level companies PVSC will work with you to help increase your brand awareness and drive sales and interest in your company.
Activation Opportunities available at PVSC include:
NAMING RIGHTS
SOCIAL MEDIA
SPONSOR GUEST POSTING
LOGO PLACEMENT
ONLINE ADS (WEBSITE & SOCIAL MEDIA)
ACCESS TO PVSC EMAIL LISTS
VISUAL BRANDING
DIRECT FAN EXPERIENCES
PLAYER ENDORSEMENTS
REAL TIME INFORMATION
WEBSITE
NEWSLETTER – WEEKLY ROUND UP
www.pvsc.com.au provides supporters with all the latest club news and results. Daily updates drive hits from around Australia and the world and is the first place PVSC fans go to check on the Club’s success.
The PVSC Weekly Roundup directs members and supporters to all the important news stories happening within the club. Club Sponsors have the opportunity to utilise this weekly communications medium to promotion of upcoming product launches, sales or member benefits.
Home Page Website Banner Ad Monthly $300.00 Home Page Website Banner Ad Full Season $1500.00
Banner ad (website link) $50 per issue or - $150.00 per month
Secondary Page Website Banner Ad Monthly $200.00
Naming rights to issue and promotional feature of business $350.00 (includes Banner Ad)
Secondary Page Website Banner Ad Full Season $1000.00
Logo and website Link in Sponsors area FOC to Club Sponsors Opportunity to promote member benefits & discounts to Members FOC to Club Sponsors
SOCIAL MEDIA (FACEBOOK / TWITTER / INSTAGRAM) Consistent and engaging PVSC social media advertising packages can be tailored to ensure continued brand exposure at discounted rates. Promote your business through opportunities such as: Competitions for sponsored prizes $300.00 + Prizes
Sponsored Photo Gallery $200.00
Caption this Comp $200.00
Special Offers $100.00
Polls $150.00
Chest Top (1 Spot) Right Sleeve (2 Spots) Back Top (1 Spot) Left Sleeve (2 Spots) Front Primary (1 Spot) Back Lower (1 Spot)
Right Leg (1 Spot) Left Leg (1 Spot)
SIGNAGE
PVSC PLAYING KITS
Perimeter Signage is the traditional advertising medium for your business to receive brand exposure to PVSC players, members and supporters.
Over 20 teams represent Pascoe Vale Soccer Club each weekend in 4 Categories (NPL, NPL YOUTH, NPL SUB YOUTH, WOMENS/ GIRLS).
2015 brings with it an exciting time for the Club. With the Senior NPL and U20’s PVSC Teams playing at the new state of the art CB Smith Reserve. Your business has the opportunity to tailor your signage investment and target the ages more suitable to your demographic. Or save money and feature at both facilities.
With every age group represented there are opportunities for your business to feature proudly on a PVSC Playing Kit.
Receive direct and indirect exposure through PVTV. 3.1 m x 1.1 Perimeter Signage – CB Smith Reserve $1990.00 Perimeter Signage – Hoskens Reserve $1000.00 Perimeter Signage – Both Facilities $2490.00 Secondary Signage Placement (Coach’s dugout) $1500.00 Support our Sponsor Banner $200.00 Change Room Directory $100.00
MATCH DAY ACTIVATION Match Day Activation with Pascoe Vale Soccer Club provides your company with a platform to obtain maximum engagement and exposure in a creative way. We can work with your company to customise and create an event to reach your marketing objectives.
PVSC MERCHANDISE Major Partners will also be given the privilege of their brands featuring on the PVSC Polo Shirts and Warm Up Jackets. Merchandise available to all players, members and supporters.
> Half-time Demonstrations > Coin Toss Opportunities > PA Recognition Engagement Giveaways > Fan (Noisemakers, branded soccer balls) > Match Day Raffles > Pop Up Stalls Day Tickets for employees, > Match colleagues & clients
PARTNERSHIP PACKAGES
MAJOR PARTNERS Pascoe Vale Soccer Club has the opportunity for 2 Major Partners looking to receive high level, endto-end engagement and brand awareness. Each Major Partner has the right of exclusivity for their product or service and will receive a wide range of benefits, including but not limited to; Direct Facebook/ Twitter/ Instagram > Bi-Monthly Advertising – Full Season
> Homepage Website Banner Ad – Full Season > Link to Website from Sponsor Page > “Weekly Round Up” Banner Ad – Full Season > Perimeter Signage – Both Facilities > NPL Playing Kits - Primary Logo Placement
> Club Polo Shirts – Primary Logo Placement our Sponsor Banner – Primary Logo > Support Placement > Change Room Directory access to specialised match day > Primary activation opportunities > Corporate Hospitality access
GOLDEN BOOT PARTNERS Opportunities exist for 4 companies looking to receive high-level brand awareness at a less consistent rate to the Major Partners. Direct Facebook/ Twitter/ Instagram > Quarterly Advertising
Polo Shirts – Secondary Logo Placement > Club (Sleeve)
> Home Page Website Banner Ad – 8 Weeks > Secondary Page Website Banner Ad – Full Season > Link to Website from Sponsor Page > Perimeter Signage – Both Facilities Playing Kits – Secondary Logo Placement > NPL (Subject to negotiations)
our Sponsor Banner – Secondary Logo > Support Placement
> Change Room Directory to specialised match day activation > Access opportunities > Corporate Hospitality access
COMMUNITY AND PLAYER PACKAGES “THE VALE” COMMUNITY PARTNERS Pascoe Vale Soccer Club prides itself on its community focus. Through the Club’s growth and desire to achieve greatness, local business has been the backbone of the Club’s stability and endurance through both hard times and success. “The Vale” Community Partners package allows local business the opportunity to continue supporting the Club while benefiting from the direct marketing opportunities that exist through “The Vale” community sponsorship tier.
> 1 Direct Facebook/ Twitter/ Instagram Post > Link to Website from Sponsor Page Signage – 1 Facility > Perimeter (Subject to negotiations) > Support our Sponsor Banner Logo Placement
> Change Room Directory to specialized match day activation op> Access portunities (Subject to negotiations) Hospitality access > Corporate (Subject to negotiations)
PACO’S SUPPORTER PACKAGE (PLAYER SPONSORSHIP) Player Sponsorship offers a fantastic way to support the Club as a small business owner, family group or passionate individual. Become a Paco Supporter and experience some unique sponsor benefits. NPL Player Sponsorship $400.00
NPL Under 20’s Player Sponsorship $250.00
Pack – Including a PVSC Member > Membership Benefits Cards
Pack – Including a PVSC Member > Membership Benefits Cards
> Recognition Certificate > Photo Opportunity/ Social Function with Players > Acknowledgment via > PVSC Website > “Weekly Round Up” Newsletter > Yearbook > Ticket to Jumper Presentation Night > Complimentary tea & Coffee on Game Day
> Recognition Certificate > Photo Opportunity/ Social Function with Players > Acknowledgment via > PVSC Website > “Weekly Round Up” Newsletter > Yearbook > Ticket to Jumper Presentation Night > Complimentary tea & Coffee on Game Day
ALL PARTNERS OF THE PASCOE VALE SOCCER CLUB AS PART OF THEIR PARTNERSHIP PACKAGE RECEIVE THE FOLLOWING BENEFITS Membership Pack – Including 2 x PVSC Member Benefits Cards Club Polo Shirt Ticket to Jumper Presentation Night Ticket to Presentation Night
2015 NPL SCHEDULE ROUND
DATE
HOME/AWAY
OPPONENT
MATCH DAY ACTIVATIONS AVAILABLE
1
FEB 22
AWAY
HEIDELBERG UNITED
2
FEB 27
AWAY
PORT MELBOURNE SHARKS
3
APR 8
HOME
AVONDALE FC
YES
4
MAR 6
HOME
NORTHCOTE CITY
YES
5
MAR 20
HOME
OAKLEIGH CANNONS
YES
6
MAR 28
AWAY
NORTH GEELONG WARRIORS
7
APR 3
HOME
DANDENONG THUNDER
8
APR 12
AWAY
WERRIBEE CITY
9
APR 17
HOME
BENTLEIGH GREENS
10
APR 24
AWAY
SOUTH MELBOURNE
11
MAY 1
HOME
GREEN GULLY
12
MAY 8
AWAY
MELBOURNE KNIGHTS
13
MAY 15
HOME
HUME CITY
YES
14
MAY 22
HOME
HEIDELBERG UNITED
YES
15
MAY 29
HOME
PORT MELBOURNE SHARKS
YES
16
JUN 13
AWAY
AVONDALE FC
17
JUN 20
AWAY
NORTHCOTE CITY
18
JUN 26
AWAY
OAKLEIGH CANNONS
19
JUL 3
HOME
NORTH GEELONG WARRIORS
20
JUL 7
AWAY
DANDENONG THUNDER
21
JUL 10
HOME
WERRIBEE CITY
22
JUL 17
AWAY
BENTLEIGH GREENS
23
JUL 24
HOME
SOUTH MELBOURNE
24
AUG 10
AWAY
GREEN GULLY
25
AUG 14
HOME
MELBOURNE KNIGHTS
26
AUG 23
AWAY
HUME CITY
YES YES YES
YES YES YES YES
© Copyright 2015 Pascoe Vale Soccer Club Produced in partnership with Centre Square Development. Most photos taken and supplied by Frank Khamees.