Pass4sure 640-461 Study Guide

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Cisco 640-461 IT Certifications and Career Paths

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Cisco Confidential

Introducing Cisco Voice and Unified Communications Administration (ICOMM)

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Why Unified Communications?

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Agenda Business Challenges Facing Small and Medium Businesses

How Unified Communications Can Make a Difference

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SMB Business Priorities for IT Lowering operating costs Acquiring / retaining customers Improving workforce productivity Improving product / process quality Driving market offerings Enhancing practices

*Prioritized goals that CEOs may ask IT organizations to help drive

Mindwave EMEA and U.S. research C97-574449-00

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Different Users, Different Styles, Different Workspaces

Call My Phone

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Find Me, Follow Me

Cisco Confidential

See Me, Contact Me, Meet Me Online

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Businesses Struggle to Keep Pace Technology Advancements

Employee Preference

Lack of Integration

Users Taking Matters Into Their Own Hands

Business

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Employee

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The Way We Work Is Changing and Technology Can Help Continuous connectivity Real-time information

Operations across time zones The evolving workspace

Business

Technology

UC Legal New and changing regulations Policies Security C97-574449-00

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Competition Empowered employees Customer intimacy Larger businesses Cisco Confidential

Society Social networks and Web 2.0 Mobile workforce Green initiatives 10


Using Unified Communications, You Can…

Serve Customers Better

Connect

Connect Everyone

Be More Productive

Secure My Business

Collaborate

Work from Anywhere

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Unified Communications Can Make A Difference …and Help Your Business Evolve

Deliver Network and Communications Solutions … … That Enable Connectivity and Collaboration

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… to Help You Differentiate Your Business 12


What Is Unified Communications?

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Unified Communications – The Myths It’s Just Skype. It’s Just a Fancy Word for Voice over IP.

It’s Voicemail in Your Email.

It’s Definitely Not for Small Businesses Like Mine.

It’s Patching Things Together That Don’t Work Together.

Whatever It Is, It’s More Than I Need.

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What Is Unified Communications?

“Cisco Unified Communications solutions bring together voice, messaging, video, and desktop applications to enable companies to quickly adapt to market changes, increase productivity, improve competitive advantage and deliver a rich-media experience across any workspace.”

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Unified Communications Is Not a Product or Set of Products… It is an Architecture…

…that Integrates, Unites, or Connects … …Traditionally Diverse Modes of Communications…

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…Helping You Quickly Adapt to Market Changes, Increase Productivity, and Improve Your Competitive Advantage. 16


Components of Unified Communications  Communications: Voice, data, and video  Messaging: Voice, email, video, and IM  Conferencing: Online, audio, and video  Application integration: Microsoft Office and CRM  Presence: IP phone, desktop clients, and call connectors  Common user experience: Desktop, phone, and mobility

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The Old Workplace ...

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Application Integration

Video

Becomes the Unified Workspace

Web Portals

Virtual Office

Mobility

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Building the Unified Communications Experience for Small and Medium Businesses Only Cisco Can Deliver It All

Reliable Network Infrastructure

Robust Phone System Features

Tight Integration with Desktop Applications

Full Network Security

Secure Wi-Fi Access from Anywhere

Full Line of Phones

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The Phone Is Still a Phone, Cisco Just Makes It Easier and More Intuitive to Use  Four-digit extension-based dialing, even between different locations  Call forwarding and "find me, follow me" groups  Elimination of long-distance charges for calls made between different locations  Conferencing in real time or Conference Bridge number for scheduled calls  Basic call center with dynamic call routing and agent to group-level statistics  On-phone directory look at personal, client, and company contacts, plus missed, received, and placed Conference Bridge call history  Automated Attendant for auto direction to different Teleworker groups and a dial-by-name directory  Call detail records that integrate with billing software and department charge-back  Intuitive end-user use of basic features such as transfer, conference, hold, pick-up, and park

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Single Number Reach

Basic Call Center Screen Pop, Click to Dial

Voicemail in Outlook

Mobility

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Take Advantage of Unified Communications Securely from Anywhere You Work Branch Office

On the Road

With a Client

Home Office

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Cisco Unified Communications: Real Stories from Businesses Like Yours

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Work from Anywhere

“Work is no longer a place. Work is where you are.” Alan Sears, President TBL Networks, Inc. Virginia, USA

Cisco® Unified Communications helped TBL Networks look like a big company and fulfill a big company promise by making its staff easy to reach… in the office, at customer sites, at home, or on the move.

When customers or co-workers need to reach someone at TBL, they dial a single number that rings the staff member’s office phone, cell phone, and home-office phone. “We have just one phone number on our business cards, along with the line “How many phone numbers do you have?’” Customers appreciate the simplicity, and the TBL staff appreciates the time saved.

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Improve Productivity and Customer Service “This is my workspace. When you work on cars, you trade time for dollars.” Derek Latham Seyfer Automotive Colorado, USA With a Cisco® Unified Communications Solution, Seyfer technicians use wireless phones to talk to customers and access information from anywhere in the shop, so they do more and walk around less. The Cisco system also provides a single point of administration for Seyfer’s firewall, wireless network, VPN connections for email, and more… in addition to managing the company’s phone system. By saving the service manager 30 minutes a day, sales potential is increased by $200 to $400.

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Improve Productivity “Video changed the way we work with suppliers.”

When you’re working with suppliers halfway around the world, selecting materials can be a real challenge. With Cisco® Unified Video Advantage, part of the complete Cisco Unified Communications Solution, a phone call becomes a video conference. amaZulu can compare samples, make decisions, and begin product shipments in a fraction of the time. To be more competitive, sometimes you have to change the way you work.

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Connect Your Phone and Desktop Cisco® Unified Communications Solutions do far more than integrate messaging by putting voicemail into your email.

“I do everything through my PC. I never touch the phone.” Margaret Chase Everything Tradeshows Florida, USA

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Cisco Unified CallConnectors embed unified communications functions into the PCbased applications you and your staff use every day… Microsoft Outlook, Internet Explorer, applications such as Salesforce.com, and more. You can place calls and answer calls without touching your phone… use presence capabilities to determine if a co-worker is available, send an instant message, transfer calls, and more.

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Integrate Business Applications “My staff spent 4 hours a day making appointment reminder calls. Now the system places the calls.”

One of the most powerful productivity tools integrated into the Cisco® solution built for Dr. Jayakar and Associates is the company’s automated appointment reminder system. On-screen voicemail and separate mailboxes for patients, doctors, pharmacies, and insurance companies also increase productivity by reducing the time spent simply managing messages.

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Secure Your Business and Offer Customers Choice “With Cisco Unified Communications, we provide an exceptional business lounge experience.” Christopher Lee, CEO Geek Terminal Singapore

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A place for business travelers to stop, Geek Terminal’s goal is to provide the best in communications technologies—to be the premier business lounge for the experienced traveler.

Applications developed by a Cisco® partner display live information on Cisco IP Phone displays, including flight arrival and departure information, news, and weather. Geek Terminal also offers notebook PCs to customers with Cisco IP SoftPhone capabilities to enable them to make calls and receive calls from anywhere in the lounge.

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Why Cisco?

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What to Look For in a Unified Communications Solution  Complete solution that fits your business  Specialized local partners to guide you  Flexible purchase and finance options

 Available service and support  Solution backed by a brand you can trust

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Cisco Solves the Challenges CiscoÂŽ Brand

Partners

Experience Service

Technology and

Support

Products Cisco CapitalSM C97-574449-00

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Cisco’s Green Mission Operations Affecting How We Operate as a Business

Products Creating Efficiencies and Innovations in Our Products

Solutions Providing Solutions to Our Customers to Address Global Environmental Concerns

Employees and Advocacy Inspiring Our Employees to Get Involved and Take Action C97-574449-00

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Forty-Three Percent of Small Businesses Have Been Asked by Large Customers About Their Environmental Practices.

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Resources Cisco.com Small and Medium Business: www.cisco.com/smb Cisco® Unified Communications Business Advisor Tool for SMBs: http://www.ciscowebtools.com/ucbusinessadvisor Forrester Research White Paper: Unified Communications for Financial Services SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-FS.pdf Forrester Research White Paper: Unified Communications for Manufacturing SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinessesManuf.pdf Forrester Research White Paper: Unified Communications for Professional Services SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-PS.pdf C97-574449-00

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