810-403 Selling Business Outcomes

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Selling Business Outcomes Cisco Selling Business Outcomes Test 810-403 Exam QA PDF+Simulator in Computers/Tablets & Networking, Manuals & Resources


Get Uncomfortable

As long as you are going to be thinking, think big. Cisco Confidential

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Business Solutions Manager - Outcomes Approach

On

Here

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Above The Line = Success

Customer Experience

Consumption Models

KPI Insight

BUSINESS CHALLENGE Asset Utilization

Compute Routing Call ControOl n

Switching Wireless Security

Here ENABLING

TECHNOLOGIES Cisco Confidential

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How Does My Customer Make Money? Does the customer provide a product or a service?

How is the product or service delivered? Is there an ongoing relationship with their end customers? How many customers purchase more than one product or service from you? What are trends impacting their industry?

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Successful Sales Campaign - Retail Customer Profile • • • • •

Global Luxury Goods Retailer w/ 1,000 stores Closing 100+ Stores in 2015 Same Store Sales Declining IT Viewed as an Enabler Mix of Vendor Technologies in the Store

Sales Challenge • • •

Failed Technology Investments Business Climate Not Favorable No Relationships Outside of IT

Industry Trends •

Omnichannel “Field of Dreams”

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Cisco Makes Innovation Possible for Retailers

Differentiation

Innovation

Insight

Data

Connections

Retailer Cisco Confidential

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Connected Analytics forRetail Packaged analytics and services for retailers that provide actionable insights to improve the customer shopping experience and optimize store operations

Improve Customer Shopping Experience

Increase Efficiency of Store Operations

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Technology Path to High Performance Retail HIGH Fast Moving Consumer Goods Retail

E-commerce

Queue Management

Operation Efficiency

Showrooming

Dwell & Browsing Opted In Associated Devices Presence Detection Specialty Retail

LOW

Customer Intimacy/Personalization

Traffic/Conversion

HIGH

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Use Analytics to Improve In-Store Operations Merchandising

Marketing

• • • • • •

• • • • • •

Cross selling opportunities Planogram optimization Markdown optimization Competitive intelligence Price optimization Asset planning

Database marketing effectiveness Online marketing effectiveness Marketing mix optimization Customer segmentation Marketing effectiveness Promotion effectiveness

Customer Insights

Store Operations

• • •

• • • • •

Loyalty program management Membership/retention analysis Customer lifetime value

Labor optimization Checkout Counter optimization Out of stock reduction Customer conversion Loss prevention

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Successful Sales Campaign – Javits Center Customer Profile • • • •

Convention Center in NYC Loss leader for Cities $150M in Annual Revenue Large Shows Not Returning

Sales Challenge • • •

Failed Technology Investments Revenue Declining Operational Costs Rapidly Increasing

Industry Trends • • •

Technology Use Increasing Patrons Demanding Always On Connectivity Exhibitor Costs Increasing

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CONNECTED VENUE OVERVIEW Experience Innovation Platform

Cisco Confidential


GREATER EXPECTATIONS Differentiated Experiences

Real-Time Access

Social Jacob Javits Connected Venue – rcicero@cisco. com

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CURRENT ENVIRONMENT

COMMUNICATION

SERVICES

OPERATIONS

Phone

Ticketing

Data/Email/Fax

Digital Video

Parking Video Surveillance

Call Center

Point-of-Sale

Energy Management

Mobile

Event Promotions

Access Management


CONNECTED VENUE OVERVIEW Enhance Patron Experiences

Capture New Revenue

Increase Operational Efficiency

ONE NETWORK. ONE PLATFORM FOR INNOVATION .


ENHANCE THE PATRON EXPERIENCE

Video capabilities everywhere

Customizable experiences for exh ib i to r s C si

co C o

nfid en tial

Interactive mobile services 16


CAPTURE NEW REVENUE

Innovative ad/sponsor opportunities

Dynamic digital menus Cisco Confidential

Custom exhibitor and business services 17


Employees Point of Sale Back Office Patrons

Reliable Wi-Fi Coverage

Jacob Javits Connected Venue – rcicero@cisco.com

Single, Secure Wi-Fi Solution Cisco Confidential

Third Party Apps

Venue-Specific Apps

High Capacity Thousands of Users18


With Cisco High Density Wi-Fi, Your Venue Can Create a Portfolio of Services to Engage Patrons Examples Wayfinding

Realtime location identification

Food and Merchandise

Concession information; real-time “fast pass� ordering capabilities

Virtual Concierge

Personal concierge services

Workforce Mgmt

Labor optimization

Asset Tracking

Active tracking of assets in building

Data Mining

Historical location and traffic pattern information

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Successful Sales Campaign – Financial Services Customer Profile • • •

Financial Services Firm – HQ NYC 50 Global Locations Cisco Collaboration Customer

Sales Challenge • • •

“Failed” Video Deployment IT Budget Cut by 50% No Relationships Outside of IT

Industry Trends • •

Flexible Workspace Real Estate Optimization

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Smart+Connected Workplace Make workspaces available, when and where people need them, on demand Brings together and improves the physical, virtual, and experiential aspects of the workplace

 Ensures better use of conference rooms  Optimizes office space and resource utilization  Maximizes hot desking success Provides greater insight into occupant’s behavior, collaboration touch points, and workflows

 Lowers energy costs

 Delivers apps for training, advertising, and emergencies

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Smart+Connected Workplace Transformation Work anywhere, access everywhere Personalizes my workspace

Senses where I am

Enhances my productivity

Gives me choice

Helps me collaborate better

Improves my work life balance

Š 2013-2014 Cisco and/or its affiliates. All rights reserved.

Safeguards me and my information

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Smart+Connected Spaces Bridging the gap between physical and digital Spaces

Find a colleague Find a workstation Auto extension mobility

Collaborative

Review reports Quick video call

Social

Schedule a WebEx

Find a meeting room Focused Room wakes up Release room

Room goes to sleep

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Thank you.


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