OVERVIEW AND OPPORTUNITIES
SNOWBOARDER VIDEO MAG In the Summer of 2013, SNOWBOARDER launched SNOWBOARDER Video Magazine. Like a live action version of our esteemed print magazine, each 10-20 minute Video Magazine episode highlights the most current tricks, trends, events, retailers and personalities impacting the world of snowboarding. Each edit is broken up into features and departments, including Brick and Mortar shop profiles, FYI rider checkouts, Heat Sheet event reports, Higher Learning trick tips, Lost and Found archival flashbacks and more. With premium online support, full social promotion and cutting edge, compelling content, each SNOWBOARDER Video Magazine release has become an online collectible that is just a click away.
SNOWBOARDER VIDEO MAG Episode Stats: Episode
Period
Release Date
Premium Mantel/ Feature Window
Plays
Loads
Homepage Views
Episode Page Views
Episode Links
1
Late June 2013
7/4/13
7/4/13 - 7/7/13
14,244
59,470
13,613
3,143
http://bit.ly/1kqDpI7
2
Early July 2013
7/18/13
7/18/13 - 7/21/13
8,829
18,299
12,868
2,161
http://bit.ly/1nZnEJ8
3
Late July 2013
8/1/13
8/1/13 - 8/4/13
13,367
42,932
14,111
3,365
http://bit.ly/1wVDo40
4
Early August 2013
8/22/13
8/22/13 - 8/24/13
14,116
64,742
10,829
3,686
http://bit.ly/1iMk0wS
5
September 2013
9/28/13
9/28/13 - 9/29/13
7,772
22,444
7,185
4,348
http://bit.ly/1jMUgQt
6
October 2013
11/2/13
11/2/13 - 11/6/13
8,689
16,695
18,175
4,000
http://bit.ly/1nImJ2a
7
November 2013
11/27/13
11/27/13
13,549
24,348
6,141
8,257
http://bit.ly/1l13PQE
8
December 2013
12/23/13
12/23/13 - 12/24/13
13,373
26,187
10,099
7,824
http://bit.ly/1nZo8Px
9
January 2013
1/26/14
1/26/14 - 1/31/14
6,862
11,673
41,312
3,803
http://bit.ly/1p1qLjw
10
February 2013
2/28/14
2/28/13
8,598
18,465
4,819
3,569
http://bit.ly/1wVE3CA
11
March 2013
3/29/14
3/28/12 - 3/30/14
10,203
23,609
9,587
4,315
http://bit.ly/1nZogP9
12
April 2013
4/28/14
4/28/14 - 4/30/14
7.446
14,624
10,566
3,984
http://bit.ly/1kj9VwM
Total
119,609
343,488
159,305
52,455
Average
9,967
28,624
13,275
4,371
SNOWBOARDER VIDEO MAG Departments: Montage: a sampling of cutting edge action from accross the globe.
Brand Identity: a company profile with an open-door tour of operations.
FYI: rider bio focused on up-and-coming talents making moves in the scene. Social Media: the gatherings that feed the fabric of our culture. Heat Sheet: contest highlights.
Lost & Found: archival edits to pay tribute to our sports pedigree..
4-Wheel Drive: skating featured as a ubiquoutious inspriation for snowboarders. Higher Learning: trick tips.
Brick & Mortar: key core retailers are showcased with shop visit and interview. Feel The Pain: BAIL section! Never gets old.
Park & Ride: road tripping the most iconic inbounds freestyle arenas.
Happy Trails: the laps that matter most and keep us coming back for more.
Coming Soon: teasers and glimpses into what is to come on Snowboardermag. com.
SNOWBOARDER VIDEO MAG Snowboardermag.com Each SNOWBOARDER Video Magazine episode debuts on the Snowboardermag. com homepage with premium mantel placement for a 48+ hour window as well as a feature post. The edit then lives in perputuity on the SNOWBOARDER Video Magazine landing page. On average, each Video Magazine edit recieves 13,000+ homepage impressions and 4,300+ feature impressions. To date the Video Magazine landing page has recieved 3,500+ page views. • Average VM episode Snowboardermag.com homepage views: 13,275 • Average VM episode feature oage views: 4,371 • Average total VM Snowboardermag.com impressions per episode: 20,000+
Snowboardermag.com Premiuim Mantel Post
Snowboardermag.com Homepage Featured Section Post
Snowboardermag.com Featured Page
SNOWBOARDER VIDEO MAG Social: With nearly 2 million organic followers spread accross multiple platforms including Facebook, Instagram, YouTube, Google+, Pinterest and Twitter SNOWBOARDER Magazine has the largest social reach of any entity in snowboarding media. Every episode of SNOWBOARDER Video Magazine recieves full social support, which includes tagging of key brand partners for each episodes release.
• SNOWBOARDER Magazine Facebook followers: 344,700+ • Each VM Episode is promoted 2-3 times on FB
Instagram Sample:
• @snowboardermag
followers:
400,000+ • @snowboardervideo followers: 19,000+
• Each VM Episode is promoted 2-3 times on @snowboardermag Instagram • Each VM Episode is promoted 2-3 times on @snowboardervideo Instagram
Facebook Sample:
SNOWBOARDER VIDEO MAG Opportunities: Presenting Sponsor:
As the SNOWBOARDER Video Magazine Presenting Sponsor, your brand will be associated with all aspects of each Video Magazine episode, from onsceen logo hits to your company being mentioned in all publicity and social posting. trick tips with team riders, photo shoot features and Brand Identity checkout opportunities are included with Presenting Sponsorship • Each Episode mention will include “...presented by Your Brand” including Snowboardermag. com, SNOWBOARDER FB and @snowboardermag Instagram promotion. • Logo inclusion at beginning and end of each episode. • @yourbrand priority tagging in all social promotions. • 1 - 3 Brand rider focused Higher Learning trick tips • 1x Brand Identity company profile piece. • 1x team rider FYI checkout. • Opportunity for team trip/photo shoot chapter focus. • Enhanced team rider integration into montage segments. • 1 - :30 second commercialspot/episode for duration of Presenting Sponsor commitment.
Commercial Spot:
Each SNOWBOARDER Video Magazine episode contains several 30 second commercial spots where your brand message is able to come across unfiltered in a medium that directly reaches your most core audience. Brand tags for commercial support are included in all social media promotion, as well as multiple logo hits per episode. • :30 brand-created commercial edited into each episode on a first come/ first serve schedule. • Logo inclusion at the end of episode. • @yourbrand tagging in all social promotions. • 1x Brand Identity company profile piece after 10x commercials. • Opportunity for team trip/photo shoot chapter focus. • Enhanced team rider integration into montage segments.