##BRAND ANALYSIS ASOS is the largest independent online fashion and beauty retailer in the UK, with over thirty thousand products available with over 1500 new lines added each week. ASOS is steaming through as the market leader in the UK online fashion market (ASOS, 2010). ASOS contains men’s and women’s clothing and accessories to suit all occasions, from nightwear to shirts for men and dresses for women. The service offered by ASOS is a simple one. ASOS traget consumers are YOUNG ADULTS who like the trendy fashion market which is monthly updated by our brand.
ASOS STRENGTH
##BRAND COMPETITORS
ASOS WEAKNESS
- ASOS have a loyal core customer base. - The site features exclusive and diverse brand (over 800). - Foucusing on consumer wants, innovation, and creativity. - Creating good shopping esperience with every purchase. - Providing the best product the fashion industry can offer. - Innovative environment for customers and employees.
- Asos only as online presence. - Customer’s can’t physically see products in person however Asos provides them with , detailed product descriptions, photos , and a runway video. - Asos don’t have any offline advertisement offline.
COMPANY’S INFORMATION Founded Headquarters Key people
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3 June 2000; 19 years ago London, England, United Kingdom Adam Crozier (Chair) Nick Beighton (CEO) Anders Holch Povlsen (27% stake) Clothes Shoes Accessories Beauty Increase £2.4 billion (2018) article 4,386 (2018) statistics ASOS.com Limited asos.com
INSPIRATION BOARD CAPTURING AFRICA
MOOD & COLOUR BOARD NEON ORANGE
NEON GREEN
NEON PINK
BLACK
NEON YELLOW
NEON BLUE
TREND BOARD
CUSTOMER PROFILE Name : Piyush Patel. Gender : Male
Age : 21
Location : UK
Occupation : Student
Passion : Fashion Blogging
HOBBIES / INTERESTS : Fashion Blogging , Fashion Art ( Illustration ) , Photography , Tattoos , Creative Content . BOOKS / MAGAZINES : Fashion Magazines , Fashion Trends , Building your Aesthetic ( Book ) Game of Thrones . STYLE : Individual , Expressive , Layering , Oversized , On Trend , Fashinable . SHOPS AT : Urban Outfitters , ASOS , ETSY , Zara , H&M , FlipKart , Shein ( Majorly deals with Online shopping ) “ Shopping online is the most easiest thing and more versatile ,you can see the whole trendy collection within few minutes and thats the best thing also the time savior ”