Stelrad Loyalty Club

More radiators …

and now a Loyalty Club

Leading radiator manufacturer Stelrad Radiators continues to respond to the demands of installers across Ireland with the introduction of new models, extended ranges, a dedicated Irishbased team, and even the availability of coloured radiators from stock. As an added bonus, it has now introduced the Stelrad Loyalty Club.

Installers can join the Stelrad Loyalty Club at https://www.stelrad.ie/ support-information/loyalty/ by calling + Tel: 0044 844 543 6200, or contact their local merchant for information. Once joined, installers will be sent regular emails with their points total and advising them of new products and promotions before they are announced to the market at large. Points can be claimed for purchasing qualifying premium panel and designer radiators.

Stelrad Head of Marketing Chris Harvey explains: “It’s a simple concept – installers buy our premium products, register as members of the Stelrad Loyalty Club, upload their invoices for the products they have bought and, in return, they get 10 points for every F100 they spend. They can redeem their points for rewards in the rewards catalogue, choosing from branded clothing and tools, or they can save the points and exchange them for product if they prefer.

“We really hope installers will welcome this attempt to give them something back. The rewards include things like fleece jackets, tee shirts and trousers, hand towels, etc … all things that are helpful in day-to-day jobs”.

Stelrad is seeing increased take-up of its popular range of vertical radiators across Ireland and seeing a gradual increase in the orders for coloured radiators as well. This reflects the trend for radiators to be viewed as part of the décor rather than simply as heating appliances. The trend that started with a “special” radiator in the bathroom – usually a ladder towel rail – has now moved through the home with special radiators in the kitchen, in hallways and on landings, as well as in the master bedroom and the main living room. It’s the opportunity to mix and match, that is seeing greater take-up of the decorative and designer radiator options.

Full details of the Stelrad Radiator range can be found at www.stelrad.ie. You can call for brochures and information on +44844 543 6200 or email marketing@stelrad.com. Alternatively, you can also see regular updates from Stelrad on Twitter @Stelrad and Facebook @StelradRadiators. Q