Perfect marketing

The perfect, clever sales pitch … ón Chine

Paul O’Connor

Chairman, Lighting Association Ireland Anyone who ever agonised over the content of an unsolicited sales approach – via email – could do well to emulate the lady from a lighting company in China who recently sent this message to Paul O’Connor, Chairman, Lighting Association Ireland (LAI).

Used to receiving many such emails, this one stood out. It is short, very much to the point and, as you can see, was done as Gaeilge! How very clever … she achieved maximum impact by being creative yet keeping it simple. For those of you unfamiliar with your native tongue (shame!!!) we’ve included the translation.

A chara, Maidin mhaith. Tá súil agam go bhfuil tú sábháilte ón Covid-19. An bhfuil soláthróirí iontaofa ag teastáil uait atá in ann praghas an-iomaíoch a thairiscint le ham seachadta tapa? Ba mhaith liom inniu ceann dár mír nua a thabhairt isteach. Gnéithe: 1. Cumhacht inchoigeartaithe, 5W/10W 2. 4 CCT inathraithe, 2700K - 3000K - 4000K -5000K 3. Triac dimmable, flicker saor in aisce 4. Bezel tosaigh inmhalartaithe le tuaslagán maighnéadach 5. Comhlacht solas miotail, saolré fada Cuir in iúl dom má tá aon spéis agat sa mhír seo. Thanks

Good morning I hope you are safe from Covid-19. Do you need reliable suppliers who can offer very competitive price with fast delivery time? Today I would like to introduce one of our new items Aspects: 1. Adjustable power, 5W/10W 2. 4 FPS adjustable, 2700K - 3000K - 4000K -5000K 3. Triac dimmable, flicker free 4. Interchangeable front bezel with magnetic solution 5. Metal light body, long lifespan Please let me know if you have any interest in this item. Thanks

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