Patrícia D’Ambros
Edited and designed by Patrícia D’Ambros Portfolio set in #typeface/s you have used# designed by ##, in #year#. #Name and website of the foundry that issued it/them# Printed in Milan, Italy 15/02/2011. Except where stated, all material copyright to Patrícia D’Ambros, 2011 Write by email to: patriciadambros@yahoo.com.br
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Typography is about the design of text. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users. But nowadays, typography also goes beyond the letters on screen or paper: It’s also concerned with the space around the text, the way it sits on a page or screen, and the size and proportions of those mediums. In this chapter we’re sticking closely to the core typographic concerns for the Web. You’ll learn how to use type intelligently and to set text so that it works for you. The typographer’s job is to make things clear and to make things work—to make sure that the text is legible and that the underlying structures in the author’s manuscript (such as headings, chapters, and sections) are accurately reflected in the final work. In metal typesetting (the way most printing happened until the 1960s), a character was called a printing type and was a piece of metal with a reversed image of the character in relief on its face. The character was cast on the body of the type, and the size of the type referred to the size of metal body of the type, not the size of the character.
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