PATRICIA LACUEVA CREATIVE & UX DESIGNER
Patricia Lacueva Creative & UX Designer
Hi, I’m Patricia Lacueva
SAGITTARIUS 25 YEARS OLD
I’m led by user needs, influenced by design trends and inspired by technology. People who know me define me as a passionate, creative and extremely active. I have worked with some companies focused on the user experience design because I considered and still considering essential to have empathy with the users and their necessities. Because of the word-of-mouth, I also work on print and brand experiences that is my weakness and the reason why I started in this world. In the future, my vision is to blaze trails in this area of design applying my skills and always learning the new advances in my field.
BARCELONA
Languages
Education
Spanish — Native Catalan — B1 English — B2
Master en Wordpress PIXELPRO. SEPTEMBER — DECEMBER 2019
Skills EditorialUX / UI / IxD Branding User Experience Information Architecture CSS & HTML Testing Calligraphy Design Thinking
Personal Skills Adaptability Responsability Sociability Orderly and meticulous Ability to decision Friendliness and good treatment Project Management
Award | Samsonite 2013 Design my Samsonite 2013. It was a competition where I made a visual design for Firelite model, which was chosen by the six members of marketing jury of Samsonite.
Bachelor’s Degree in Graphic Design ELISAVA - SCHOOL OF DESIGN AND ENGINEERING IN BARCELONA. 2013 — 2017 Technical specialist in Web Design and Wordpress SEEWAY - BARCELONA. FEBRUARY 2016 Technical in Graphic Design and Layout SEEWAY - BARCELONA. 2013
“ I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” Charles Eames
Experience UX/UI Designer / 3D Organon — october 2019 (GOLD COAST, AUSTRALIA) 3D Organon VR Anatomy is the world’s first fully-featured virtual reality anatomy atlas. I designed the new interface and user experience for VR, app, web and tablet devices. may
UX/UI Designer / Skylect — october 2019 (GOLD COAST, AUSTRALIA) Skylect is a large scale virtual sessions with full immersion and interactivity. I worked the new user experience and the interface design. february
Freelance Graphic & UX Designer — nowadays (WORLDWIDE) I’m working in the creation and developing of brands, corporative identities and print-off projects as wedding invitations, events flyers, photography books, layout magazines... november 2018
UX/UI Designer / Interactive Experiences — october 2017 (BARCELONA, SPAIN) Interactive is a small company dedicated to developing digital products and services. I worked primarily focussed in UX design: working from the creation (including the functional requirements, workflows diagram, wireframes, testing in Android and iOS) to final design. I worked as project manager organising the sprints. I also worked designing corporative identities. Clients as Setteo, Baker Tilly, Amorino, Broox, MyFlash, Explorins october 2017
Visual and Interaction Designer / Telefónica Innovation Alpha — september 2017 (BARCELONA, SPAIN) ALPHA works designing concepts and ideas into simple products and services to help people. My role was to research visual referents to understand their functionality and their application in our new service. Then, I designed the UI interface (as well as its interaction flow and testing with users), responsive emails, icons and different supports. The most important client was Massachusetts General Hospital (Boston). january
Head of Design, UX Designer / Wongowin april 2016
— mayo 2017
(BARCELONA, SPAIN)
WONGOWIN is an app for purchasing and saling second-hand products which profits are destinated to NGOs. I worked to optimize the user experience and to make the app more attractive and social. As a graphic designer I designed some iconography, visual screens and presentations. As a UX designer I worked in wireframes, navegation flows and information architecture. Graphic Designer / IINNEETT — october 2013 (BARCELONA, SPAIN) IIZZII, is a platform where you can gather all your internet in one single and easily create any kind of content. Graphic design, corporative identity and web design. may
Billabong x Sincerely Jules
Mon Petit Pot
Jaime Perpiùå
Editorial
Editorial
Editorial
Kvars
Templa
El Rosal
Art direction | Branding | Editorial Product design | Interior design
Art direction | Branding | Editorial Product design | Interior design
Branding | Editorial | Packaging | Web design
Perspectives
Kit Antiresaca
Euforia
Calligraphy
Calligraphy
UI/UX | Information architecture App & Web design
Keat
Amorino
Setteo
Art direction | Branding | UI/UX Design Editorial | App & Web design
UX/UI Design | Self Order Service
UX/UI Design | Branding | App & Web Design | Information architecture
EDITORIAL
BILLABONG This is a lookbook to Billabong with the new collection of Sincerely Jules, a Mexican influencer who collaborates with Billabong.
EDITORIAL
MON PETIT POT Mon Petit Pot is a space related to natural cosmetics. Starting with an e-commerce where you can buy everything you need to make your own natural cosmetics. They also have workshops and receipts.
EDITORIAL
JAIME PERPIÑÁ Jaime is passionate about photography whose interested begun some years ago. Nowadays he collaborates with magazines like Vanity Teen. In this Lookbook has shown some of his street photographs.
ART DIRECTION | BRANDING | EDITORIAL PRODUCT DESIGN | INTERIOR DESIGN
KVARS Redesigning the brand Tous adding a new concept: candies. To make it more luxury, we take inspiration from quartz.
Kvars born based on the geometry of quartz, a narrative of space, shape, and color have arisen. Our inspiration is Quartz due to quartz has geometric shape similar to a prism. We wanted to use the shape of a prism and at the same time the transference of it. Also, quartz is like a crystal. So, this looks like luxurious. Mixing bright and pastel colors we have created our identity of quartz.
BRANDING | EDITORIAL | PACKAGING | WEB DESIGN
EL ROSAL El Rosal is a workshop of craft biscuits where working people with difficulty and risk of exclusion. They wanted a brand redesign, keeping its main value: the craft and manual work.
ART DIRECTION | BRANDING | EDITORIAL PRODUCT DESIGN | INTERIOR DESIGN
TEMPLA Templa is a gastrospace based on the contemplation of the molecular gastronomy surrounded by a relaxing space. The naming is Templa due to Temple is a contemplation place, so the contemplation + temple: TEMPLA
Circumferences represent the orbits of a molecule and an amphitheatre. Moreover, the tagline suggests the action of contemplating and feeling. The main aspects of visual communication are elegance and simplicity.
The signage and logotype keep the use of the circumferences. It is applied in silver color to concrete walls. Signages are simple and very pragmatic. The use of circumferences in signages makes them more dynamic.
CALLIGRAPHY
KIT ANTIRESACA Detail for a wedding that includes a set of elements to avoid a hangover after the wedding. The tool that I used was a brush.
CALLYGRAPHY
EUFORIA Euforia is a logotype for a jewelry brand. The tool that I used was a brush. It can be used with different applications with her different colours.
WORKING ON YOUR THOUGHTS
Reducing rituals and avoidance If you have BDD, you might resort to two kinds of unhelpful coping strategies, which therapists call ‘avoidance’ and ‘rituals’.
UNHELPFUL BELIEFS
Jennifer Greenberg
Great work! You were able to gather some new information!
EXERCISE 4 / 7 COMPLETED
How useful was this exercise?
NEGATIVE FEELINGS
perspectives.ai
RITUALS AVOIDANCE
FINISH
INFORMATION ARCHITECTURE UI/UX | IXD | APP DESIGN
PERSPECTIVES Perspectives is an App that helps you to improve your body image with a personalized program that you can do at your own pace when you want, step by step with a therapist’s help.
Defining the user journey for family members when the patient is a minor. With this, I try to understand the needs of the patient and what information they want to share with their family members.
Monday May 18th WHAT IS ON YOUR MIND?
Self therapy
How am I feeling?
REPEAT THIS EXERCISE What is going through your head right now?
Today is an important day for me and my family because we have to go together to the therapy. I don’t know if this could help me or not…
YOU ARE IN THE FOLLOWING MOMENT
Making eye contact
SKILLS I HAVE BEEN PRACTICING WELL
Mindfulness Mirror retraining EVALUATE
Q W E A
123
R
T
Valued activities
Y
U
I
O
S
D
F
G H
J
Z
X
C
V
N M
B
space
K
P L
SKILLS I CAN PRACTISE MORE OF
Living your life Ritual prevention Deeper level beliefs and self-esteem
Next
SAVE A THOUGHT 1
ART DIRECTION | BRANDING | EDITORIAL IXD | UI/UX | APP & WEB DESIGN
KEAT Keat is composed of three elements. The App and the website, made for parents; whereas the play is for children. The objective is to try a healthy diet, helping parents to prepare the food. Moreover, teaching children the benefits of the Mediterranean diet.
Keat helps plan and combine daily meals, providing new ideas for healthy and varied menus reviewed by nutritionists and doctors. Keat not only saves you time planning meals, it also produces lists automatically from the ingredients needed to make each recipe recommended by the application.
Mind map App
Journey map App
UX/UI DESIGN | SELF ORDER SERVICE
AMORINO Amorino is an artisan ice cream franchise who wanted to agilise the progress in the shop. For this reason, we designed the self order machine with their available products.
INFORMATION ARCHITECTURE | DIGITAL DESIGN | UI/UX | IXD | APP & WEB DESIGN
SETTEO Setteo is a racket sport social network. They aim to connect and delight the entire racket sports community everywhere. The redesign takes to simplify the web to create a better user experience. Also, creating a user experience for mobile phones. From Setteo you can organize matches, book courts, find professionals, participate in tournaments,… is the racket sport world!
M4 After several meetings with the client, we focused the project in 5 mainstay to improve the user experience. Here, I show several pieces of the userflow divided in these modules.
M2 M5
M1
M3
M6
M7
M9
M8
M10
M11
hello@patricialacueva.com 672 37 93 38 patricialacueva.com @effervestcentdesign