PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
Master of Science in Comunication Design, with emphasis in planning and development
of
crossmedia
and
transmedia strategies. Experience in analysis and visualization of complex data, Corporative Identity and Visual Merchandising. Background in market research, trends analysis and consumer behavior. Skills to analyze and interpret information.
DATA VISUALIZATION
COMMUNICATION STRATEGY
BRANDING & CORPORATE IDENTITY
patricia.mancera@gmail.com
RETAIL & IN-STORE ACTIVATIONS
POINT OF PURCHASE
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
PIEDMONT EXPERIENCE
Piedmont Experience
The aim of the project is to analyze the information
A new approach to the tourism trends in one of the most important regions in Italy.
from 2006 to 2011 in order to set a new approach to 路 WHAT DO THE TRENDS SAY? 路 Two important events have set the highest points in the Google search on the last years.
regions in Italy. The visualization allows to see the
Torino 2006 路 Winter Games Sindone di Torino 路 Ostensione 2010
Torino Italia Piedmont Italy Travel To Turin Turin Italy Map Turin Italy
SEARCH TRENDS
ARRIVALS
the tourism industry in one of the most thriving
2006
2007
2008
3.313.508
3.351.621
3.476.243
2009
2010
3.867.034
4.087.512
2011 4.247.695
arrivals vs. Google trends, who visits the region, where do the tourists come from and what are their favorite destinantions. In summary, the project wants to show how much prepared is Piedmont to receive this amount of travelers every year. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
PIEDMONT EXPERIENCE
Piedmont Experience
The aim of the project is to analyze the information
A new approach to the tourism trends in one of the most important regions in Italy.
from 2006 to 2011 in order to set a new approach to 路 WHERE DO THE TOURIST COME FROM? 路 Piemonte receive tourists from all over the world, mostly from European countries. United Kindom 2,9% Netherlands 2,3%
the tourism industry in one of the most thriving regions in Italy. The visualization allows to see the
Germany 7%
arrivals vs. Google trends, who visits the region, where do the tourists come from and what are their
USA 2%
favorite destinantions. In summary, the project
France 5% Switzerland 3,2% Italy 67%
wants to show how much prepared is Piedmont to receive this amount of travelers every year. 0 - 2% of the total arrivals 3 - 4% of the total arrivals
At Politecnico di Milano, DENSITY DESIGN LAB, Italy
5- 10% of the total arrivals 67% of the total arrivals
Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
PIEDMONT EXPERIENCE
Piedmont Experience
The aim of the project is to analyze the information
A new approach to the tourism trends in one of the most important regions in Italy.
from 2006 to 2011 in order to set a new approach to · LODGING OFFERED BY PIEMONTE ·
· WHAT ARE THEIR PREFERRED DESTINATIONS? ·
· LODGING OFFERED BY PIEMONTE ·
· WHAT ARE THEIR PREFERRED DESTINATIONS? ·
Nr. Non - hotel structures Nr. Hotel structures VERBANIA
· ASTI · 2,8%
1848 1478
VERCELLI
790 415
BIELLA
769 246
NOVARA
793 699
TORINO
5769 558
AMERICA AFRICA
· ALESSANDRIA · 1,3% · BIELLA · 2,2% · VERCELLI · 2,2%
· VERBANO · 18,4%
2061 879 ALESSANDRIA
EUROPA
ASTI
2128 369
arrivals vs. Google trends, who visits the region, favorite destinantions. In summary, the project wants to show how much prepared is Piedmont to
· TORINO · 47%
Rent A Room Agritourism Hotel Bed & Breakfast Camp House for Holidays House for Vacations Hostel Alpine Hut Hiking Hut
regions in Italy. The visualization allows to see the where do the tourists come from and what are their
· CUNEO · 13,5%
ALESSANDRIA
CUNEO
5713 1961
· NOVARA · 12,7%
the tourism industry in one of the most thriving
receive this amount of travelers every year. ASIA OCEANIA
At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
HUDDERSFIELD UNIVERSITY The aim of the project was to analyze a complex database of the loan history of the library at HuddersďŹ eld University in order to transform it into
an
evidencing
understandable the
data
interdisciplinary
visualization, connections
between schools and also between schools and book `s subject.
Co-owners: Esther Ferruccio,
Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
HUDDERSFIELD UNIVERSITY The aim of the project was to analyze a complex database of the loan history of the library at HuddersďŹ eld University in order to transform it into
an
evidencing
understandable the
data
interdisciplinary
visualization, connections
between schools and also between schools and book `s subject.
Co-owners: Esther Ferruccio,
Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ONCE A CESAREAN, ALWAYS A CHOICE Our research was aimed to understand the environment that enclose the women who have to decide what will be the best mode of delivery for their babies after a previous c-section. The main questions are: what kind of information are the women receiving related to the subject, what does it say and what are the sources. Co-owners: Esther Ferruccio, Chiara Francione, Federica Romano, Anastasia Santoro. At Politecnico di Milano, DENSITY DESIGN LAB, Italy Politecnico di Milano
Design School
SKILLS Research Data Analysis 2D Graphics
DATA VISUALIZATION patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
PACKAGE LABEL Design, digitalization and production of the Package Label of the new Hernando Trujillo Collection. Year 2010. By Hernando Trujillo 路 Colombia General Management
Creative Direction
Marketing & Visual Merchandising
PIMA COLLECTION 路 TAG & PACKAGE
Purchasing and Supply Department
Production Department
SKILLS Sketching 3D Modeling 2D Graphics Budget Development NEW CONCEPT BAGS - 3D MODEL
NEW COLLECTION`S TAG
Production Supervision
COMMUNICATION STRATEGY patricia.mancera@gmail.com
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
CORPORATE IDENTITY RENEWAL Leading the new corporate identity implementation as a part of the Brand Renewal Process. Monitoring and leading with Agencies and Suppliers . Year 2011. By Hernando Trujillo · Colombia NEW LOGO DESIGN BY DISEÑO CORPORATIVO· COLOMBIA
NEW GRAPHIC CONCEPT BY CARLOS A. TALERO · COLOMBIA
General Management
Creative Direction
Purchasing and Supply Department
Production Department
SKILLS Leading Monitoring Planning NEW STORE FORMAT BY DISEÑO CORPORATIVO· COLOMBIA
NEW GRAPHIC CONCEPT BY CARLOS A. TALERO · COLOMBIA
Budget Development Production Supervision
COMMUNICATION STRATEGY patricia.mancera@gmail.com
Marketing & Visual Merchandising
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
ENTRE TELAS, THE HT NEWSPAPER As a part of the Brand Renewal Process we launch “Entre Telas”, a monthly inner newspaper whose objective was to inform employees and partners of the company about the novelties and changes in order to engage the whole community. Year 2011. By Hernando Trujillo · Colombia General Management
Creative Direction
SKILLS Leading Monitoring COMPANY NEWSPAPER
COMPANY NEWSPAPER
Planning Production Supervision
COMMUNICATION STRATEGY patricia.mancera@gmail.com
Marketing & Visual Merchandising
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
COLTIVANDO: PORTA UN AMICO, NE TROVI DI PIÙ! Communication
Campaign
aimed
to
diffuse the knowledge of this community garden built between the Politecnico di Milano and the Bovisa neighbourhood community in Milan. COLTIVANDO, L`ORTO CONVIVIALE COMMUNICATION STRATEGY
At Politecnico di Milano · Italy DIFFUSION STRATEGY
SPOT http://vimeo.com/77257769
Politecnico di Milano
Design School
SKILLS Research Strategy and Planning DIFFUSION STRATEGY
SPOT http://vimeo.com/77257769
2D Graphics Video development
COMMUNICATION STRATEGY patricia.mancera@gmail.com
Master of Science in Communication Design
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
STAND PLAYTEX Corporate Stand for “Babies & Kids Fair”. Design and digitalization. Year 2009. By Efecto Diseño · Colombia
“SPACE” STAND - 3D MODEL
“NATURE” STAND - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics INTERIOR DETAIL - 3D MODEL
DISPLAY DETAIL - 3D MODEL
Technical Drawing
BRANDING & CORPORATE IDENTITY patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
STAND ERICSSON Corporate Stand for “Andicom 2008 Fair”. Design and digitalization. Year 2009. By Efecto Diseño · Colombia
ANDICOM STAND - 3D MODEL
ANDICOM STAND - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics ANDICOM STAND - PHOTOGRAPHY
ANDICOM STAND - PHOTOGRAPHY
Technical Drawing
BRANDING & CORPORATE IDENTITY patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
STAND DECAMERON Corporate Stand for “Anato Fair”. Design and digitalization. Year 2008. By Efecto Diseño · Colombia
ANATO STAND - 3D MODEL
ANATO STAND - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics ANATO STAND - 3D MODEL
ANATO STAND - 3D MODEL
Technical Drawing
BRANDING & CORPORATE IDENTITY patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
STAND DECAMERON Corporate Stand for “Anato Fair”. Design and digitalization. Year 2008. By Efecto Diseño · Colombia
ANATO STAND - 3D MODEL
ANATO STAND - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics ANATO STAND - 3D MODEL
ANATO STAND - 3D MODEL
Technical Drawing
BRANDING & CORPORATE IDENTITY patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
SEDAL CO-CREATIONS HAIR SALON Designed as a part of the Product Launch
Campaign
Creations
of
(Unilever)
Sedal in
Co-
Colombia.
Design and digitalization. Year 2009. By Efecto Dise帽o 路 Colombia HAIR SALON WAITING ROOM- 3D MODEL
HAIR SALON RECEPTION - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics HAIRSTYLIST ROOM - 3D MODEL
DIAGNOSE ROOM - 3D MODEL
Technical Drawing
RETAIL & IN STORE ACTIVATIONS patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
COSMETICS ZONE CARREFOUR Supermarket
Cosmetics
Zone
and
Layout Design for Carrefour Colombia. Category assignment and furniture design. Design and digitalization. Year 2006. By Innercia Grupo Dise帽o 路 Colombia COSMETICS ZONE - 3D MODEL
COSMETICS ZONE - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics LAYOUT - 3D MODEL
COSMETICS ZONE - PHOTOGRAPHY
Technical Drawing
RETAIL & IN STORE ACTIVATIONS patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
BABY ZONE CARREFOUR Supermarket Baby Zone and Layout Design
for
Carrefour
Colombia.
Category assignment and furniture design. Design and digitalization. Year 2009. By Efecto Dise帽o 路 Colombia BABY ZONE - 3D MODEL
BABY ZONE - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics FURNITURE - 3D MODEL
BABY ZONE - 3D MODEL
Technical Drawing
RETAIL & IN STORE ACTIVATIONS patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
AXE ACTIVATIONS Brand activation elements designed to be introduced in small and large retail stores at the Product Launch Campaign of Gen Axe (Unilever) in Colombia. Design and digitalization. Year 2008. By Efecto Dise帽o 路 Colombia AXE STATION - 3D MODEL
AXE STATION - PHOTOGRAPHY
Sales Department
Design Department
SKILLS Sketching 3D Modeling 2D Graphics Technical Drawing ROCK BAND - 3D MODEL
Production Supervision
RETAIL & IN STORE ACTIVATIONS patricia.mancera@gmail.com
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
FLOOR DISPLAY COLGATE 360º Display designed to be introduced in small and large retail stores at the Product Launch Campaign in Colombia. Design and digitalization. Year 2007. By Innercia Grupo Diseño · Colombia 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling DETAIL
POPAI GOLD AWARD 2008
POINT OF PURCHASE patricia.mancera@gmail.com
2D Graphics Technical Drawing
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
WALL & FLOOR DISPLAY OSIS Displays designed to be introduced in high level hair saloons sponsored by Henkel. Design and digitalization. Year 2007. By Innercia Grupo Dise帽o 路 Colombia WALL DISPLAY - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling WALL DISPLAY - 3D MODEL
FLOOR DISPLAY - 3D MODEL
POINT OF PURCHASE patricia.mancera@gmail.com
2D Graphics Technical Drawing
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
DISPLAY & CARE CENTER EUCERIN Displays designed to be introduced in skin care stores, small and large retail stores at the Product Launch Campaign of
Eucerin
Hyalluron
(BDF)
in
Colombia. Design and digitalization. Year 2006. TESTER DISPLAY - 3D MODEL
By Innercia Grupo Dise単o Sales Department
Design Department
SKILLS Sketching 3D Modeling COUNTER DISPLAY - 3D MODEL
CARE CENTER- 3D MODEL
POINT OF PURCHASE patricia.mancera@gmail.com
2D Graphics Technical Drawing
Production Department
PATRICIA MANCERA MASTER IN COMMUNICATION DESIGN
DISPLAY & CARE CENTER PONDS Displays designed to be introduced in small and large retail stores at the Product Launch Campaign of Pond´s (Unilever) in Colombia. Design and digitalization. Year 2008. By Efecto Diseño · Colombia CARE CENTER - 3D MODEL
Sales Department
Design Department
SKILLS Sketching 3D Modeling DETAIL - 3D MODEL
PRODUCT GLORIFIER- 3D MODEL
POINT OF PURCHASE patricia.mancera@gmail.com
2D Graphics Technical Drawing
Production Department