Patrick Neiler (716) 550-0299 patrick@boldredbox.com
think bold. be bold. boldredbox.com
People Helping People.
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Hours: - 4:30 M-W: 8:30Hours: 0 0 --5:3 8:30 4:30 &F: 8:3 THM-W: Ho ur0s: - 1:0 0 THM &F: 8:30 t: :9:0 Sa -W 8:30--5:30 4:30 1:00 THSat: &F: 9:00 8:30 - 5:30 Sat: 9:00 - 1:00
Neiler Patrick Neiler 99 e: (716) 550-02 8 hom PPatrick atr iccel 834-22 6) k(716) home: 550-0299 (71 l: Ne il e r com ail. hom cell: (716)gm 834-228 e: (7 nei 16ler@ patrick ) 55 patrickneiler@gmail.com cell: (716) 0-0299 834-22 patriick ckne eilile err@ @gmail.co 8 m
Buffmet The Buffalo Metropolitan Federal Credit Union lacked brand awareness within the Buffalo community. People were just not recognizing them as a trusted financial institution. The Buffmet branding gives the union a short, memorable name. Through communicating their main qualities; such as friendly customer service, a respectable, trust-worthy name and image was established.
le HelpinPeople.” “Peo“People g People.” ple“Peop HelpiHelping ng People .”
Buffalo Metropolitan Federal Credit Union
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62 S.Elmwood Ave. Buffalo,NY14202
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saveTom.com Alcohol abuse is a serious problem on the college campus today, that doesn’t receive enough attention. By creating a community around one student who is struggling with this, the campaign is designed to help solve this problem. The saveTom.com website is a weekly video diary of a man named tom, who is struggling with alcohol abuse. Viewers are allowed to comment on the video. In the next video diary, Tom then responds to the comments. This interaction creates a network of people and helps the cause.
saveTom.com To get people to visit the site, viral marketing was used. The saveTom.com team interrupted classes and spread the message of the website. This method caused conversation about the event and also, and an article was written about it in the University newspaper. This PR generated over 400 new viewers and also helped to inform students about the art exhibition that would showcase the project.
CHAZ SEXINGTON
VIRAL MARKETING!
Lets get students talking!
I LOVE NACHOS!
I LOVE NACHO LOCO!
RON BURGUNDY LIKE CHARACTER
Commerce
Content
Consumer
• Loud • Friendly • Slightly crazy • Ecentric PROMOTES BRAND CONECTS WITH STUDENTS APPEARS WHERE STUDENTS SPEND THEIR TIME
WHERE TO FIND OUR FRIEND CHAZ • HANDING OUT - Free bags of nachos - Business cards - Sample games
UB LECTURE HALLS
• Disrupting classes • HANDING OUT - Free bags of nachos
I LOVE .com
I
NACHOS
I LOVE .com
I’M BUSY LOOKING GOOD
UB STUDENT UNION
I LOVE .com
I’M BUSY LOOKING GOOD
fold here
Chaz Sexington Facebook me!
Front
Nacho Loco Nacho Loco is a new card game created by Buffalo Games. My task was to come up with a way to market the game to the college community, and present the concept to the client. My direction was to utilize viral marketing by creating a unique character to promote the brand. This character would create public scenes, and get inside the student network.
MAIN STREET
UB SPORTING EVENTS
Back
I LOVE .com
• HANDING OUT - FREE T-SHIRTS! • HANDING OUT - FREE T-SHIRTS! - “BEAT CHAZ” and win a prize
FACEBOOK! THE FINAL TOUCH!
LET’S MAKE A SCENE!
Nacho Loco After conducting studies in focus groups, we concluded that the game didn’t appeal to the college community in its current format. Through more research, we found that all popular college games were already established games, but with the rules changed. The website I created allowed for students to write there own rules for the game, which were voted on by students. All of the marketing led the student to this site.
gregKlym gregKlym aa egKlyma grgregKlyma
• • • • • • •
Faces Faces is a unique illustration style that adopts a minimalist style to portray the human face. By selecting distinct features, Faces creates an outline of a person’s characteristic. Faces can be used in multiple applications. A promotional postcard was produced for two local musicians using this style. The object of the postcard was to communicate contact information and future show dates.
•• •• •• •• •• •• ••
music music music music s laugh mBianch totomBianchi tomBianc tomBianc hiihilaughs laughs and andand fun fun fun
greggreg klyma klyma andand tomtom bianchi bianchi and tom 8pm bian8pm every every sunday sunday in august in august at the at the greg chi burren inklym somerville inasomerville ever y sunday in august at theburren every every wednesday wednesday in august in august at the at the burr enininwalthem som skellig in walthem 10pm erville10pm ever 8pm y wed nesday in august at the skellig skell friday friday august august 25th25th at at iginincambridge in cambridge 10pm walthem10pm 10pm friday august 25th at toadtoad toad in cam bridg e 10pm more more show show info info at at more show info at www.myspace.com/gregklyma www.myspace.com/gregklyma www .myspace.com/gregklyma www.myspace.com/tombianchi www.myspace.com/tombianchi www.myspace.com/tombian chi
RED BOOK
R RED BOOK
FEBRUARY 2007
THE SEXY ISSUE
HOME IDEAS• EASY RECIPES• MONEY ADVICE•
WHAT EVERYONE ELSE REALLY DOES IN BED 8 QUESTIONS THAT CAN SAVE YOUR LIFE MEN’S SECRET DESIRES LOOK & FEEL YOUR HOTTEST CELEBRITY LOVE LESSONS
COURTNEY COX REVEALS HER LOVE AFFAIR.
THREE DOLLARS
R RED BOOK
FEBRUARY 2007
THE HOME ISSUE
Redbook Redbook magazine lacked a true appeal to its target audience. Redbook’s target market is middle-aged women, yet the design and layouts are similar to that of a “teen magazine”. The new Redbook gives a sense of power to the reader. Giving the magazine more of a sleek look treats the viewer with respect. This unique design will attract potential buyers, as it now stands out above its competition with its bold red cover.
WHAT EVERYONE ELSE REALLY DOES IN BED 8 QUESTIONS THAT CAN SAVE YOUR LIFE MEN’S SECRET DESIRES LOOK & FEEL YOUR HOTTEST CELEBRITY LOVE LESSONS
FLOWER POWER THE SOOTHING POWER OF SUNFLOWERS
THREE DOLLARS
HOME IDEAS• EASY RECIPES• MONEY ADVICE•
WHAT MEN REALLY WANT
COURTNEY COX KNOWS ALL THE GOSSIP by Rebecca Winters Keegan
BUT WON’T TELL YOU Straight from the mouths of guys themselves it turns out what they crave is simpler, sweeter, and more surprising than you’d ever imagine. Here, our guy spy spills their notso-dirty secrets.
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REDBOOKMAG.COM FEB 07
On her new TV drama, Dirt, the actress plays a tabloid editor-in-chief who gets Hollywood’s most salacious dish. Offscreen, though, the main dish she cares about is served up Sunday nights in her home, at a table surrounded by friends (and, yes, Friends). NORMALLY , COURTENEY COX is the advice giver, the hyper-capable friend (with a lowercase f) who can be relied upon to dispense solutions to life’s thornier dilemmas in a pinch. “I’ve never been someone who reaches out or calls people when I have problems. That’s never been my nature,” says Courteney, 42, while a hair-dryer hums in her ear. She’s in her trailer preparing to film a scene for her new FX drama, Dirt, in which she plays ruthless tabloid editor Lucy Spiller. “But today, on the way to work, I called my two best friends. I was in desperate need of them. When I’m confused, friends really play a big part.” Courteney counts Jennifer (yes, that Jennifer) among the friends with whom she regularly chats. There’s also “my friend Theresa, who I met in New York when I was 18. She’s not an actor or a mom. She’s just amazing.”
These days the former Friend (with a capital F) has enough going on to make even the most hypercapable woman feel the need to dial a pal. “I slept maybe an hour or two last night,” she says. “We filmed until late and then, you know, I have a baby, so I can’t tell her, ‘Don’t wake up, sleep till 10.’” Coco, her 2½-year-old daughter with her husband, actor/director David Arquette, 35, is due back from dance
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REDBOOKMAG.COM FEB 07
class any minute. As for Courteney, she’s got rollers in her hair, a mascara wand in her eye, and pages of dialogue to learn. Adam Arkin (the guest director of today’s episode) pops by. Stressed-out-looking people wearing headsets poke their heads into the room to ask if she’s done so they can shoot what’s expected to be an excruciatingly awkward sex scene. One gets the sense that it’s going to be a very long day. At some point, Courteney is handed a banana protein shake and some tiny cookies to fuel up.
Fortunately, she has cultivated plenty of enduring relationships that keep her going and grounded in the chaos. Her former costar Jennifer Aniston still comes over for big, family-style Sunday dinners at the Arquettes’, nearly three years after their iconic sitcom shuttered. And then there’s David. Married seven years, the wildly different pair share a production company, Coquette, and are coproducing Dirt. They also collaborated on an upcoming horror film David wrote and directed, The Tripper. Early on, Courteney was the caretaker in the relationship, but this morning it was David who sent her off to work with two beautifully wrapped boxes. “They stopped making the perfume I’ve been wearing for 20 years,” Courteney says, tearing into the gift wrap. “So I was like, ‘I need a new scent.” Obviously a good hint taker, D a vid has given Courteney not one but two perfumes--thus providing a welcome distraction
from that awkward sex scene. Taking a sniff of bottle number one, Lotus Oil from the LA. boutique Maxfield, Courteney declares (though her husband isn’t actually in the trailer), “Ooh, I like it, Davey. He’s a great gift giver.”
The couple’s greatest gift has been Coco, born after years of fertility struggles. Coco’s pink tricycle is parked outside her mom’s trailer, and it’s clear who the real star is on this set. When the blonde toddler arrives in her tutu, Courteney’s face lights up. “Hi, baby girl! Are you a prima ballerina?” she coos. “I love you.” As Coco takes her bows for Dirts adoring crew, her mom talks about what she’s learned from marriage and motherhood, how her friendships keep her afloat, and why she’s glad she took on her edgy new gig, even on crazy days like this one.
INTERVIEW You’re playing a tabloid editor. Are you getting back at anyone in particular? I was drawn to the subject matter when I was pregnant; the paparazzi were so terrible, they really hounded me. This girl in our office said, “This is so outrageous, we’ve got to do a show about this.” But the show is not an attempt to get back at the paparazzi. It just makes good television; it’s so salacious. It’ll be interesting to see how the paparazzi take it. I hope they’ll be able to have a sense of humor about it.
After a hit like Friends, I can only assume you don’t need to work this hard to pay the bills, So why take on a demanding new job like the lead in a one-hour show? I waited a while after Coco was born to work. I had no intention of doing a television show. But once I read this script, I thought, Oh, I just have to do it because it’s so good. It’s so rare that you read something you “connect to. Now Coco’s 2½ and going to school, and this just kind of enriches my life. She’s such a cool kid. She doesn’t inhibit me from doing anything. Like, say, love scenes? Right. Today I’m finishing a love scene. I’m having a sexual thing with one of the guys on the show who I get dirt from. My character doesn’t have orgasms with men, she only has orgasms with herself. This is the first time she has one with a man. Mad then he starts blackmailing her. I hear that you also help edit Dirt. Yeah, while I’m working out! With editing, you can do so much-change the pace, the tone. What’s your workout? Cardio. All cardio. I love the high. So would you ever consider directing? It’s the next logical step for an extremely capable person who edits while she works out. Oh, don’t think I’m not thinking about it! Enough about work. What do you and David do for fun? Go to the beach, hang out, go to restaurants. Vacation to me means I do absolutely nothing. How do friends fit into both of your lives? Do you blend your groups of friends? We blend. I’m a really social person. Five nights a week I go to dinner with friends. Every Sunday we have people over. It’s kind of a free-for-all, anywhere from 10 to 20 people. It’s a very eclectic group. Anyone from the actors I’m working with right
now, to Jennifer, [producer] Joel Silver, maybe a friend of David’s from high school. It’s always an interesting mix. With so many famous friends, is there any gossip you don’t know? Anything you’re dying to find out? I feel like I know everything. I have sources. Oh, I know: I’m still intrigued by the INXS guy. Why did he commit suicide? You and David both come from big families. Did you immediately feel embraced by his? I’m one of four. He’s one of five. He has a great family. They’re really caring and supportive. They’re interesting people. When I met David, his mom was dying, and they could tell that I was kind of a nurturing person and I was good for David. He was at a low point in his life. I think his morn really wanted this relationship to happen. I’ve seen your offices at Coquette. The thing that struck me was how different your office is from David’s. Yours is tranquil, with a few pieces of art. His is chaotic, jam-packed with collectibles. How does that work? We have completely different tastes, different ways to express ourselves, different ways to live. It’s amazing that we coexist. There was a period there where we tried to start melding together and becoming more like each other. We got past that. These days we fight for our rights to plant firm. The office is a nice place to agree to disagree. So he doesn’t bring his quirky collections home? No, but the problem is, because everyone knows David is this kind of person, they think quirky things are the greatest idea for some sort of gift to give him. Like, “Oh, I found an old Bubble Up bottle in the garden the other day. It must have been from 1970.” And I’m like, “Really, ‘cause that’s kind of the meanest thing you could do to me. I don’t want an old Bubble Up bottle on the shelf.”
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Not a two-inch-wide slot--a whole, wallto-wall shelf. Rescuing our razor from an avalanche of lipstick, Secret sticks, and those triangle sponge thingies is not the most fun way to start the morning. And by the way, what the hell are those triangle things for? Are you playing blocks in there?
a free pass to skip some boring family get-together We think your family is great. Really. How could we have anything less than affection for your brothers, sisters, and, of course, your parents, the people who raised the woman we love and adore? But here’s the thing: We also love and adore lying on the couch, when the only sounds in the house are a televised baseball game and our snores. It’s nothing personal, but a Saturday afternoon of pure vegetation, as opposed to making small talk at your niece’s birthday party, would be the greatest gift ever. “My wife once told my in-laws that I had a stomach flu the day of a big family barbecue,” says my brother, Rich, 36, from Miller Place, NY. “I felt like I was playing hooky--it was the best! As a thank you, I didn’t complain about being dragged along on her epic mall shopping trips for months after that.
Hot Accessory
A great pair of sunglasses-I always love Chanel sunglasses. And a purse. Right now I’m carrying a Stella McCartney bag. Oh, and a great pair of shoes. That’s a hard question ‘cause you need all three of them, really.
Hot Baby Gear
As long as the diaper bag has a clean diaper, some wipes, and ointment of some kind, that’s all I need. Oh, and Goldfish crackers.
TOP SECRET
Hot Music
I’m a really big Ben Harper fan.
MEN ANSWER YOUR SECRET SEX QUESTION
Hot-Button Topic for Courtney and David
Do you care how great the sex is, or are you just happy you’re having sex?
When I make jokes about getting older and doing something to my face, plastic surgery. He hates that.
The men we asked were pretty evenly divided on this question--after all, quality and quantity both have their benefits. One guy summed it up well:
Hot Buy
What’s really going on in other couples’ bedrooms? We were dying to know, and we knew you were, too. So we got the scoop from more than 2,500 women in our redbookmag.com sex survey. Read on for the noholds barred results (and a few sexy ideas you might want to try!).
Morgan Freeman.
REDBOOKMAG.COM FEB 07
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you waking us up in the middle of the night… completely naked There are two things every dude in a longterm relationship desires: excitement and nudity. And with this little move, you’re killing two naughty birds with one sexy stone. Wake us up at 3 a.m. and tell us that you just had the hottest dream and can’t fall back to sleep. Then watch the fog of sleep--along with other things--suddenly lift. “Naked is the best thing ever in bed, along with maybe pizza,” says Bob Rybarczyk, 37, who lives in St. Louis. “The spontaneity of being woken up like that is what makes it exciting, assuming I could actually be coherent in the middle of the night.” And who knows, your adventurousness might just inspire us to new heights of under-the-covers creativity in return.
acceptance of our inner dork I secretly crave a woman who will dust--without complaint or editorial comment--my extensive collection of action figures,” says painter Dave Dorman, 48, who was voted the number one Star Wars artist of all time by Star Wars Galaxy magazine. (Sorry, ladies, he’s taken.) Look, we know we should have outgrown comic books and sci-fi flicks at least 15 years ago, but the fact is, we haven’t. So you can make fun of us for our nerdy cravings, or you can tag along with us to the latest superhero movie and watch Hugh Jackman or Christian Bale run around in a tank top. Is that really such a chore?
WHATS THE FREQUENCY?
The number one reason you’re not getting it on as often as you’d like? You’re too tired, say 46 percent of you. Women with children under 18 at home are also worried about the kids seeing or hearing (19 percent).
Hot Celebrity Crush
This might sound selfless and giving, but we have an ulterior motive. When you have silky, smooth skin, you can’t wait for us to get our hands on you. And neither can we.
REDBOOKMAG.COM FEB 07
Overall, most of you are pretty pleased with your sex lives--of those who currently have a partner, 64 percent rate your satisfaction level 3 or 4 out of 5, and 14 percent say it’s a thrilling, couldn’tbe-better 5. But as happy as you are, you’d still like more. A hefty majority (65 percent) of you wish you were having sex more often--nearly a quarter say a lot more often--while only 4 percent would like to have sex less often.
Huggies for Coco. Juicy Jeans for me. I think I have wide hips and they really work with my body.
a spa treatment for you
REDBOOKMAG.COM FEB 07
SEXCLUCIVE
WHAT COURTNEY LOVES
a full shelf just for us in the medicine cabinet
REDBOOKMAG.COM FEB 07
“When you’re married, you already have that strong sexual connection with someone, so sex is guaranteed to be good. Quantity--maintaining and keeping that connection-becomes more important.” Todd, 36
SEXY STATISTICS How often do you have sex?
35%
Once or twice a week 5% Once a day--at least! 25% Three to six times a week. 19% Two or three times a month. 10% Once a month or less. 6% I don’t have a sex partner right now.
How often would you like to have sex?
43%
Three to six times a week 24% Every day. 26% Once or twice a week. 5% Two or three times a month. 2% Once a month or less.
Something to brag about: 43% of you think your sex life is better than average. Only 17% say it’s worse than average.
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YOUTELLUS What’s the main thing keeping you from having more sex? “My husband is an early bird and I am a night owl. He crashes out around the same time our three kids go to bed, and I end up staying up doing housework and paperwork. If only I could get him to take a nap when he comes home from work!” Kath, 42 “I work full-time, I’m married, and I have a 1-year-old son, and at the end of the day I am tired and all I want to do is get the baby to bed so I can take a relaxing shower or bath and go to bed!” Lisa, 24 “I’d love to be having more sex, but I’m ashamed to say I don’t like my body right now.” Michelle, 34 “There just aren’t enough hours in a day to take care of work, the house, the pets, the daughter, and the husband. (Notice how he comes last!)” Kathy, 42 “I think it’s resentment from working all day and then coming home to dishes, meals, laundry, homework help....” Paula, 35 “My boyfriend is always too tired or not into it. I thought it was the girl who got out of it by complaining that she was tired, not the guy!” Jill, 25
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The Many Faces The challenge of this project was to design a 4-page feature spread for the magazine of your choice. All of the magazine guidelines must be followed. The Many Faces of Johnny Depp was designed as a spread for Esquire magazine. The tiled face on the side of the page visually represents the versatility of the actors work.
Intersecting Spaces Intersecting spaces was the theme for the University at Buffalo Senior Thesis Art Exhibition. Set in an abandoned train station, the theme represents the interaction between the students work, and the gallery space. By having a small sample of everyone’s work on the page, juxtaposed by photographs of the gallery, both the poster and postcard portray the theme.
Greater East Aurora
Uniquely yours. Every time.
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East Aurora
431 Main Street, East Auror 4 431 Main Street, East Aurora, 43 a, NY 14052 eanycc@verizon.net 1 rizon.net NY 14052 41-288 (716) (716) 652-84 1-800-4eanycc@ve 2881 652-8 84 1-800-44144444 652-83 44 (Fax) 652-8384 (Fax) eanycc@verizon.net (Fax) (Fax) 431 Main Aurora, NY 14052 (716) 652-8444 652-8384 1-800-441-2881 652-8 652-83 652-8444 (716) 652-84 384 84 1-800-4 (716) 1-800 14052East, NY NYStreet, 41-288 -441-2 East Aurora, 14052 1 (Fax) 881 eanycc 431 Main Street, 43 @verizo eanycc@verizon.net n.net 431 Main Street, East Aurora
The town of East Aurora was in need of a new logo design, since its branding was outdated and virtually non-existent. The logo re-design expresses the image of the community. East Aurora’s main attraction is the strong arts & crafts establishment. The logo represents the decorative nature of the community, and provides elegance for the township.
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Riverkeeper The Buffalo Niagara Riverkeeper is a nonprofit organization that helps promote environmental issues within the community. The company lacked a strong image, and was in need of new branding, and a clever campaign. Out of respect to existing members, the new logo needed to be similar to the old one. The new logo takes their look, and gives them a cleaner, more professional look, with a touch of activism. The campaign, “I am a riverkeeper�, gives the viewer a sense of authority.
riverkeeper
riv er ke ep ee p er pe r riverkeeper riv erk riverkeeper
old logo g
Tops Tops Markets was looking for a marketing campaign to promote new ownership, and sales promotions. Eric Mower and Associates created a campaign based on a retro theme, and message containing the company’s deals. I was assigned to create a pre-production commercial that utilized their theme and it was used in the presentation to the client. The 30 second spot featured a kaleidoscope of products within their store.