Graphic Profile
1 Introduction 2 Logotype 3 Typography 4 Colors 5 Miscellaneous
Introduction
One brand, one application
Built on simplicity, for never ending creativity
1
Logotype
The logotype The guidelines around the epage logotype, and brand is, and should always be loose. The web is a ever changing life form, therefore so are the epage brand. The general rule If it’s neat, simple and good looking, it’s aight. However, flashy, shiny and cool is not epage. Simplicity is the goal, always. What’s aight to do
Don’t let these guidelines be in the way of your creativity. Keep it user friendly Good readability and contrast is a must. Watch out for the tech brand trap Don’t use a white logotype on a blue background, or vice versa. There are lesser brands like Windows, Facebook and Skype for that kind of shenanigans.
What’s not cool
In writing It’s always epage, not Epage, ePage or epage+. The logotype uses a customized version of Open Sans Extrabold. So please use the real logotype, and don’t try to make your own. Be true to the brand, don’t use any funky fonts. We’re all about family, so stay to Open Sans. Extrabold and light. If need be, regular is fine too.
2
Typography
Headlines Open Sans Extra Bold
Body text Open Sans Light
Alternative text Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?=/*-+&,. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?=/*-+&,. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?=/*-+&,.
What’s aight to do The Empire Strikes Back Come on! You want me to stay because of the way you feel about me. Yes. You’re a great help to us. You’re a natural leader... No! That’s not it. Come on. Aahhh - uh huh! Come on. You’re imagining things. Am I? Then why are you following me? Afraid I was going to leave without giving you a goodbye kiss? I’d just as soon kiss a Wookiee. I can arrange that. You could use a good kiss!
What’s not cool The Empire Strikes Back Excuse me, sir. Might I inqu-... Yes, sir? Do you know where Commander Skywalker is? I haven’t seen him. It’s possible he came in through the south entrance. It’s possible? Why don’t you go find out? It’s getting dark out there. Yes, sir. Excuse me, sir. Might I inquire what’s going on?
The Empire Strikes Back Lord Vader, the fleet has moved out of light-speed, and we’re preparing to... Aaagh! You have failed me for the last time, Admiral. Captain Piett. Yes, my lord. Make ready to land out troops beyond the energy shield and deploy the fleet so that nothing gets off that system. You are in command now, Admiral Piett. Thank you, Lord Vader.
3
Colors
Main color
Secondary color
Black & whites
4
Miscellaneous
The use of photos We love good photos However, we don’t like bad, crapy photos.We don’t use photos that looks arranged, is generally bad or look like stock photos.
Social This goes for epage and all brands that lives under Pinevision AB. °° We are a social, easy going and friendly brand where simplicity is key. °° Friday also known as “flugfredag”, it’s our holy grail. °° There are only two goals, Peace and world domination. °° When in need of a dummy text use Star Wars qoutes.
Flugfredag mock up available to all employees that want to test there own flug-textures.
5
“You and I are essentially infinite choice-makers. In every moment of our existence, we are in that field of all possibilities where we have access to an infinity of choices.” ― Deepak Chopra