I Like Gran Canaria

‘I Like Gran Canaria’ has an attractive and distinctive label that highlights the deep rooted identity of the farming industry on the island, and demonstrates the islanders’ keenness to get behind their local produce, with truly quality products, made in an ever more sustainable way and which will boost the local economy. The programme started out with an oficial presentation to distribution channels on 27th march 2017. Its main objective is to raise the awareness to the public of the importance of consuming local products. Given that proper identification at outlets is key to helping consumers choose the products they wish to take home with them, from 2018 they can find the ‘I Like Gran Canaria’ label on agricultural, meat and fish products that are painstakingly cultivated, carefully collected and passionately prepared right here on the island of Gran Canaria.

Prior experience gained at regional gastronomical events such as the I Like Gran Canaria and Gastrocanarias fairs, as well as open days such as Vinófilos and the Salón de Gourmets have paved the way for us to access national events such as the Madrid Fusión Fair.

Mª del Carmen García Santurde

Tasting Gran Canaria

The fundamental objective of Tasting Gran Canaria is to consolidate Gran Canaria as a Gastronomic Destination. Despite the Canary Islands being considered a holiday destination, and a top sun and beach resort, there is still so much potential for developing a fresh new attraction based on fine local cuisine. It is worth pointing out that the Gran Canaria Strategic Plan proposes a range of strategic plans related to the tourism sector as a mechanism to develop the primary sector. Among these is the plan to diversify and complement the sector with a selection of sub-products and to link them to the landscape and tourist aspects of the island; promote a greater integration of the working farming regions so that they are also compatible with the development of tourist activities and bolster quality brands such as “Gran Canaria Quality”.