Primary sector products of Gran Canaria

The geographical location of the Canary Archipelago and its volcanic origins have blessed the islands with many particular features. At the same time, the island’s orientation, altitude and topography give rise to a diverse range of microclimates, favouring the existence of some truly unique flora and a huge variety of endemic plants. All these peculiar features are transmitted into the cheese, honey, wine and the rest of the products that are born out of our farming sector, adding subtle touches to flavours and making them unique around the world. The Cabildo of Gran Canaria are aware of the value of these local products, and are carrying out promotional and commercial campaigns, with the aim of raising the economic prowess of local farm produce. These campaigns include: · The “Gran Canaria Quality” brand · The “I Like Gran Canaria” brand · The “Tasting Gran Canaria” brand · Official olive oil, wine, honey and cheese Tasting Sessions and Contests

· The Farming, Livestock and Fish Market

The Gran Canaria Guarantee of Quality Brand*

This brand belongs to the Cabildo Insular de Gran Canaria, and has been set up on a voluntary basis to enable operators to highlight the differenciating quality of their products, and as such, constitutes for consumers a guarantee as to the origin and identity of products carrying the label.

With the “Gran Canaria Quality” Brand we aim to highlight the unique kind of quality of the island’s special farming and fishing produce, all of which has to meet strict quality requirements.

The common feature of the Gran Canaria Quality line of products includes: good handling practices, respect for the environment and the traceability of the products. Participating producers are required to fulfill a range of specific techniques for each of their products, both in the production phase and in their transformation, packaging, sales and distribution. The first products to be part of the Gran Canaria Quality family are honey, black suckling pig, olive oil, and fishing and aquaculture products.

* REGULATIONS OF USE OF THE GUARANTEE BRAND “GRAN CANARIA QUALITY” Published in the Official Public Bulletin of Las Palmas, dated 20th May 2011.