BRAND What story do you want to tell?
Winter 2018
Headshots Galore! What is branding, anyway?
Authors, and Speakers, and Coaches, Oh My!
No two photoshoots are alike!
Contact Information Cover Image:
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Jan Anderson Operations Lead Live Oak Caregivers www.liveoakcaregivers.com janderson@liveoakcategivers.com jandersonsheart@gmail.com
Gate City Brass Wayne Bennett, trumpet Chris Savage, trumpet Michael Wells, horn Ray Buck, trombone James Brewer, tuba gatecitybrass.com 404.913.5596 wayne@waynebennettmusic.com
Page 6: Darice Bossen Certified Clinical Hypnotherapist Empowerment Strategies Hypnotherapy reachagoal.com 770.971.2020 Info@ReachAGoal.com Geri Looker Habitat Muse Home Staging|Home Decor|Color Consultation habitatmuse.com 770.364.2092 geraldine@habitatmuse.com Vicky Bates Owner/President Maid in America maidinamericaga.com 770.427.4448 maidinamerica@mindspring.com
Denise Renee Ghostwriter/Content Strategist The Derenco Agency TheDerencoAgency.com 404.855.0915 DeniseRenee@TheDerencoAgency.com Dr. Deborah Wilder Psychologist, Divorce Consultant/ Coach, and Divorce Mediator Center for Therapy and Mediation drdeborahwilder.com 404.237.8962 info@drdeborahwilder.com
Page 40: Retha Horton RealtorÂŽ Berkshire Hathaway Home Services Georgia Properties rethahorton.bhhsgeorgia.com 770.692.8050 retha.horton@bhhsgeorgia.com
What story do you want to tell? patriciawellsphotography.com 678.435.9557 info@patriciawellsphotography.com
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IN THIS ISSUE
2
Contact Information
4
What story do you want to tell?
6
No two photoshoots are alike
8
What Is Branding, Anyway?
Authors and Speakers and Coaches, Oh My! 12
Unfaltering Drive
18
T.I.P.S. with Dr. Tyra
20
Better Together
More Branding Photoshoots 24
Project Style Georgia LLC
30
Asher’s Petit Bouche
34
What others are saying...
36
Headshots Galore!
www.claiborne40
Social Media
42
More of what others are saying...
WHAT STORY DO YOU WANT TO TELL?
WELCOME
Sometimes I want to shake my potential clients and say, “You’re so good at what you do! But you don’t look like it online!!!” Like it or not, people get their first impressions of us on the Internet. And that perception doesn’t always match what we’re like in person. So... When was the last time you had a photoshoot for your business? Was it fun? Did you get the results you wanted? What do you really want your clients to know about you? Let’s work together to show your expertise along with what sets you apart from your competition.
PATTY WELLS
Visual Branding Consultant and Photographer
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No two photoshoots are alike! How can they be? Every entrepreneur brings her own spirit, values, and brand aesthetic to the table, and it’s MY job to match your photos with your personality! To make sure that the Internet you is the same person as the real you! So many business owners think that they have to be “professional” to the point of hiding all of the things that actually make them unique and desirable. It is my job to work with you to show your expertise along with what sets you apart from your competition.
What sets me apart? Planning. Talking to you. Preparing for your outfits, props, locations. What do you actually need? What does your dream photoshoot look like? Do you need ongoing photoshoots to update your products, show the change of seasons, market around the Hallmark holidays? What else makes me different? I love to have fun! And I’ll do everything I can to make sure you have fun, too! I’ve got you! Just relax, and we’ll have so much more fun and such better pictures than if you stress yourself about it.
WHAT IS BRANDING, ANYWAY?
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Professional headshots are exactly what
business. Do you make jewelry? Show
they sound like. A shot of your head. And
images of your intricate hand-hammering
shoulders. (And sometimes full-body shots
work. Do you teach music lessons? Let’s
can be counted as “headshots” also.) But
do some pictures of you interacting with
a headshot is basically a business portrait,
a student. There are so many aspects to
sometimes with a photographic backdrop,
what you do! Why limit yourself?
sometimes in the normal environment Think of a spa owner. Tracilla Lorens of
where you work.
Natural Beauty by Tracilla has had several A branding photoshoot is much more
branding sessions including professional
encompassing;
shows
headshots. We were able to show all of her
everything that represents you in your
spa machines in action, including the light
it
basically
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therapy mask, skin tightening machine, body contouring machines, infrared sauna, laser hair removal, and detox foot bath. We also showcased her fun personality! These types of images don’t just happen. They are planned. And more often part of a stylized shoot than during an actual work day with whoever shows up! So let’s brainstorm together to plan what shots will help you to showcase your business and look as good in pictures as you really are!
Don’t let age defy you! Tracilla Lorens, Owner naturalbeautybytracilla.com 404.771.2555 NaturalBeautybyTracilla@gmail.com
UNFALTERING DRIVE Tonya Oxendine’s nearly 30-year military career providing mentorship has led her to a lifetime of serving and developing individuals from diverse backgrounds, creating positive lifestyle through balancing their quality of life.
(Photo Credit: SGT Samuel J. Phillips)
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When asked why she does what she does, Oxendine said, “I’ve spent close to 30 years speaking to and taking care of America’s sons and daughters. My vision is to continue to serve others.” In order to uplift and encourage individuals to find their meaning in life, Oxendine provides them with the tools, skills, and resources to overcome life’s challenges.
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She has an unfaltering drive to speak to people and share information that could add value to their lives. If you are looking for ways to experience a better quality of life, as well as to live a healthier and more productive life in all perspectives, listen to what Tonya Oxendine has to say!
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TONYA OXENDINE
Motivational Speaker and Author
www.tonyaoxendine.com Read Tonya’s self development book GAS UP NOW (to be released Fall 2018) 8 unexpected tips on creating a positive lifestyle and balancing your quality of life for success PAGES | 17
T.I.P.S. with Dr. Tyra are simple tips for anyone struggling with self doubt and facing obstacles. I focus on those over 30 and show you how to use more than just a TIP of your talent, knowledge and abilities. I teach others how to use their skills because I didn’t think not succeeding was possible UNTIL I was told - - - so what are you capable of and let me help you learn from elephants what you are capable of in this ONE life you have to live!!!
DR. TYRA WINGO AUTHOR/SPEAKER Drtyrawingo@gmail.com 678.792.8828 Read Dr. Tyra’s collaboration book, TRIUMPH Over Trials: Journeys to Divine Joy available now! Her new book, These Nails Don’t Do Dirt is coming soon!
BETTER
TOGETHER
As an amazing husband and wife
team,
Anton
Leonard
Claiborne, who is a Certified Marriage Educator and Starr Claiborne, who is a Certified Life Coach and Business Start-up Strategist decided to merge their individual businesses. Together they founded CICG - Claiborne International Coaching Group.
w w w. c l a i b o r n e co a c h i n g . co m
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CICG is a full-service coaching group offering clients: personal development, relationship, entrepreneurship, career, financial, as well as health and wellness coaching. Uniquely, their passion to educate and empower family allows, Anton and Starr, to further target entrepreneurial couples and strategically coach them to the highest level of being a POWER COUPLE.
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“I love what I do!” Kathy Phillips of Project Style Georgia LLC knows exactly how to save her clients time, money, and stress. She uses interior design to enrich and improve people’s lives. “Our homes are usually our largest financial investment and are the centers of our lives. A well-designed and nicelyappointed home can have a tremendous effect on our sense of well-being.”
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Because interior design changes rapidly, Phillips educates herself about the most current trends and technology. “I respect their ideas and budgets, but I let them know that real life does not imitate HGTV.” Since there is not a “one size fits all” solution, she tailors her services to the needs of her clients. Phillips is very careful about who she works with, too. “I work with an excellent team of professionals who share my values about how to treat and serve our clients. With a strong foundation of product knowledge, quality workmanship, and timely delivery, we get it right the first time every time.”
Project Style is right for you if you: • are not satisfied with how a room looks and/or functions • are overwhelmed by the decisions and choices involved in a remodeling project or new construction project • are moving to a larger or smaller home and don’t know what to keep and what to let go or how to make your current furnishings fit • want access to vendors that are “to the trade only” • need assistance choosing paint colors • need window coverings but don’t know the best options and solutions • want to update a space without completely redoing it
KATHY PHILLIPS 770.598.9470 projectstylega.com projectstyle@att.net
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ASHER’S PETIT BOUCHE CHEF WENDY PIERRE Asher’s food will be delicious; he will be a provider of delicacies fit for royalty. -Genesis 49:20 pierre.wendy@gmail.com PAGES | 30
Asher’s Petit Bouche, run by Chef Wendy
A native of the twin island country of Trinidad
Pierre, is the perfect option for catering
and Tobago, Chef Pierre is a graduate of
your holiday parties! Chef Pierre found
Le Cordon Bleu College of Culinary Arts.
inspiration for the name of her business in
Passionate about healthy eating, she also
the Bible. When Jacob was blessing the
offers menus for special dietary needs, like
tribes of Israel, he noted that the tribe of
vegetarian, vegan, gluten free, and weight
Asher would be responsible not only for
loss. She believes that her clients need to
the everyday food, but also food for special
enjoy their events, while allowing her to take
occasions that would be fit for royalty. Petit
care of feeding their family and guests. Her
Bouche refers to small bites. Asher’s Petit
mission is to satisfy your need for healthy,
Bouche prepares small bites fit for royalty!
delicious food and dainty indulgences.
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What others are saying...
Patty’s work was done to such a high standard, she is very professional and confident in her work which I think is really important. I’ve worked with Patty on about 5 occasions now and she makes me feel completely at ease with her gentle instruction. What makes Patty stand out from the crowd are her presentation of the photos and the personal touches she includes. For example, Patty offers a variety of packages that can be customized for the client. Days before each session Patty sends a detailed plan and agenda based on the client’s vision. What I particularly love about my package is that I was able to choose a slide show presentation which is amazing marketing for my business. To my delight, a few short days after each shoot I receive a preview of the first few photographs. Our work together will continue because Patty possesses the qualities of artistic vision coupled with professionalism and excellent interpersonal skills. I cannot recommend her enough, thank you Patty. Tonya Oxendine Speaker and Author
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I had so much fun working with Patty on my business branding. She asked lots of questions before we started to help me focus on how I wanted my brand represented. When the day came for the photo shoot, Patty helped make it absolutely stress free. She advised me on wardrobe choices and poses so that I looked my best. She is so excited about photography and made it so much fun that I could relax and enjoy the experience. My images were edited and turned around very quickly and I just love them. Patty really captured my vision for how I wanted to present myself and Project Style Interior Design. I can’t wait to work with her again! Kathy Phillips Project Style Georgia LLC Of all the professional photo shoots I have experienced, I will have to say this has been the absolute best. Why? Patty was a true gem to work with during the process. She has the perfect balance of professionalism and sense of humor. As a small business owner, we stress. She removed that from me. What to wear? No problem. From the very beginning, she took me through a very unique process of helping me decide the best clothes, style and color matches. During the photoshoot she paid attention to EVERY SINGLE DETAIL to ensure my husband and I both had the best photos. The plethora of options to choose were so difficult, as I truly just wanted them all (no exaggeration). The quick turnaround and the ability to have them in different versions for print and web is a huge plus for me as a business owner. And lastly, the follow-up to ensure all of our needs were met – PHENOMENAL! Hands down, without a doubt – Patty is the best, fun, professional and provides the best quality yet. Coach Starr Claiborne Claiborne International Coaching Group PAGES | 35
Lori Lyons Owner and Creative Director Ignite Marketing With 35+ years of experience, Lori helps small businesses with their websites, marketing and branding. Lori is the one people call when they need recommendations or introductions. Lori finds working with small companies challenging and invigorating. She loves to brainstorm marketing ideas and translate those ideas to a website and online strategy. It’s very fulfilling to help a company realize more profit for that small business. ignitingyourbusiness.com 404.538.0566 info@ignitingyourbusiness.com
Regine R. Daley President, Envision Funding Solutions, LLC Envision Funding Solutions, LLC is a private real estate lender headquartered in Atlanta, GA. We know how essential fast, reliable lending is to your real estate investment and development business. Count on Envision Funding Solutions, LLC for the best private financing scenarios and strategies. Envisionfs.net 470.377.6716 Info@Envisionfs.net
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Ires Alliston Global Branding Mentor You are your Brand - the only personal brand. It’s also your business, unique and strategic. Learn how to unlock your genius, launch your Signature Program and Fast Track your personal brand to attract and scale in weeks, not days! iresalliston.com 1.888.978.3258 info@iresalliston.com
Beverly Upton Ruby Ribbon I help women ditch their bras and feel comfortable, confident and beautiful inside and out! RubyRibbon.com/BeverlyUpton 478.488.2884 bev.upton@att.net
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Holly Edge Rylee Keeping Up with the Ketones PrĂźvit provides pure, bio-identical ketones that put the body into therapeutic levels of ketosis in less than an hour. Ketones provide better fat loss, mental clarity, muscle preservation, sleep and so much more! www.ketonendeavors.com 770.633.2527
Melanie Cramer Berkshire Hathaway HomeServices As a retail executive I have spent the last 20 years leading teams of associates to deliver a great customer experience. Today I am delivering that experience to you. This mid life career change was driven by my passion for real estate and what a home really means to people and families. Whether you are looking to buy or sell, investing, or in search of real estate answers, I would be honored to work for you! melaniecramer.bhhsgeorgia.com Melanie.cramer@bhhsgeorgia.com
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Terri Walters Vibe Fitness Boutique Weight Loss Center A unique Fitness Boutique that offers the latest technologies in weight loss for permanent results. 85 North Main, Jasper, GA 30143 facebook.com/vibefitnessboutique vibefitnessboutique.com 770.878.1992
Kathryn Woods Founder, Confident Communications I work with women who lack confidence in the way they communicate to better use their voice so that they speak more confidently and clearly. I teach them simple tools and techniques they need to captivate their listeners, grow their business, and achieve their goals. www.confidentcommunications.net 404.234.8829
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More of what others are saying... I hate having my picture made. Straight out - not comfortable. While I can’t say yet I LOVE having my professional photos made, I can say they are a whole lot more fun to have done! Patty is an ultimate professional and a master at getting the bestest and “truest” self during the sessions. She’s fun and makes the process fun as well - from start to proofs. Her manner when shooting is calm and she makes you relax. I’d recommend Patty if you are like me - a reluctant business woman that needs an updated look! Lori Lyons Ignite Marketing
Patricia Wells Photography has done all my branding in my new business. All of her shots have been highly successful for using them on social media and my website. She did a magnificent job on my headshots for social media and I highly recommend her. She makes it fun and put you at ease within a minute. I love working with her and you will too. Tracilla Lorens Natural Beauty By Tracilla
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I really needed to elevate my business with some professional shots of my food. I chose Patty because I worked with her before doing some glam shots. We had so much fun, and the pictures were amazing! So naturally I asked her to do my business branding and what a fun session we had!! She is a perfectionist and does it with such calm and humor! Wendy Pierre Asher’s Petit Bouche
As a business owner of 22 years I have learned the importance of careful connections. In business, connections are very important and even more important are the connections that are genuine. Patty Wells has become one of those connections that has blended so beautiful in business and on an even deeper level of friendship. I have developed a bond of trust with her because I know she is the real deal and because she has a great talent in business that I have personally enjoyed using for my company! I am grateful for having developed a true connection with this amazing lady both personally and professionally. She is the real deal!!! Vicky Bates Maid in America
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