Issue 10
The Spirit of Independence
Cola by Christianne Calmet CL
S/S19
PUSS PUSS
Editor in Chief & Creative Director Paulina Benavides Jarillo
Creative Director & Design PUSS PUSS Agency
Fashion Director Paulina Benavides Jarillo
A part of PUSS PUSS Magazine, PUSS PUSS Agency offers creative services including brand consultancy, creative direction and content creation for fashion and lifestyle clients across print, digital and social media. All enquiries info@pusspussmagazine.com
Editor-at-Large Paulina Benavides Jarillo Casting Director Paulina Benavides Jarillo Digital Director Paulina Benavides Jarillo Advertising Enquiries: advertising@pusspussmagazine.com Contributing Photographers Christianne Calmet CL Andy Garzón Federica Vuolo
Thanks to all the brilliant people who made this issue possible: Beatriz Jarillo, Armando Benavides, Christianne Calmet, Francisca Ceballos, Tjaša Škrjanc, Wang Manyu, Giulia Semenza, Daniela Cassis, Monica Soberanis, Gaia Burani, Riccardo Santalucia, Federica Vuolo, Paolo Consaga, Guia Rossi, Giulio Martinelli, Bocciardi, Francesca Perani, Blasi & and all the wonderful people that supported us. All rights reserved. No part of this publication may be reproduced without prior permission. Every effort has been made to contact and properly credit copyright holders - please contact us regarding corrections or omissions. © photographers, illustrators, authors PUSS PUSS, London, 2019 Printed in Milan, Italy. ISSN 2056-3140 PUSS PUSS 4 - 17 Frederick Terrace London E8 4EW UK pusspussmagazine.com info@pusspussmagazine.com
Cola by Christianne Calmet
Riccardo Santalucia by Federica Vuola
The Aftermath by Andy Garzon
Contents
6 - 27
Cola
Photography: Christiane Calmet Styling: Paulina Benavides Jarillo
28 - 37
The Aftermath Photography: Andy Garzรณn Styling: Paulina Benavides Jarillo
38 - 51
Riccardo Santalucia - Our Weakest Spot Photography: Federica Vuolo Styling: Paulina Benavides Jarillo
Issue 10
The Spirit of Independence
What makes you a cat person? Is it having a cat or simply liking furry felines of all shapes and sizes? For us, being a cat person is a metaphysical quality that you either have or you don’t. We dedicate this issue to all the risk takers and independent thinkers, the ones that go their own way and don’t follow what they are supposed to, they stay truth to their own selves and mostly, they don’t give a damn about what everyone else thinks. To all the cat people out there, we just want to say, keep being that free spirit and a little bit reckless self that you are, don’t be afraid of the consequences because after all you are unique. - Paulina Benavides Jarillo
SS19
Cola Photography: Christianne Calmet CL Styling: Paulina Benavides Jarillo
Zara blouse
& Other Stories dress
& Other Stories dress, Dr. Martens boots
Zara trousers & dress
Zara blouse
LOB jumpsuit, Intimissimi bralette, Dr. Martens boots
This page: Zara blouse Opposite page: Accessorize hair pins
Zara blouse & trousers, Dr. Martens boots
This page: Zara trousers, Dr. Martens boots Opposite page: Intimissimi bralette
Zara blouse
This page:LOB jumpsuit, Intissimi bralette Opposite page: LOB jumpsuit, Dr. Martens boots
This page: Zara dress, Intimissimi bodysuit, Stradivarius boots Opposite page: Zara dress, Intimissimi bodysuit
Intimissimi bodysuit, Dr. Martens boots Model: Anastasiya Kolodiy at 2MM Makeup: Paulina Benavides Hair: Paulina Benavides
The Aftermath
Photography: Andy Garzon Styling: Paulina Benavides Jarillo
Steve Madden platforms, Oysho socks
This page: Kenzo Sandals, Oysho tights Opposite page:Kenzo Sandals, Zara platforms, Oysho tights and socks
This page: Steve Madden platforms, Oysho socks, Tane earings, necklace & bracelete Opposite page: Tane earings, necklace & bracelete
This page: Zara dress Opposite page: Adolfo Dominguez bag
This page: Zara dress & bag, Steve Madden platforms, Oysho socks, Bershka belt Opposite page: Adolfo Dominguez bag Model: Paola Hoyos Makeup: Paulina Benavides Stylist’s assistant: Mónica Soberanis
Riccardo SantaluciaOur weakest spot
Photography - Federica Vuola Styling - Paulina Benavides
Riccardo is wearing Gaia Burani SS19
Shirt and skirt by Gaia Burani, Zara loafers, Tezenis socks
For anyone who loves fashion, and of course, loves to shop, becoming a stylist seems like a career fallen straight from heaven. Spending your days shuffling through beautiful clothes, and playing dress up with models everyday doesn’t even remotely sound like an actual job. It sure sounds like fun. But, becoming a fashion stylist is difficult business; there are very few guidebooks to help you figure out the details, and unless you have a mentor you’re really on your own. For that reason, Riccardo tells us a little bit about how he decided to pursue this fun career, the ups and downs he has been through, how is it going so far and his biggest challenges in the field Interview by Paulina Benavides
PB: The moment you stepped into the coffee shop I knew you love fashion, how did you started to fell in love with fashion? RS: Well it’s fun to remember, because since I was a little kid I loved to play in my mom’s closet… She has such cool style and was always on trend even though we lived in a small town. She always looked so chic and polished without even trying. I would always organize her closet and in the mean while I would play around with the clothes. I think the moment I realized how you can transform yourself or the way you feel with the clothes you wear, made me fall in love with fashion. PB: How would you describe your style? RS: It’s hard because I like to experiment a little when it comes to my style, and also depends on the occasion. But in general, my day to day, I like to mix a little bit of classic with some rockstar vibes, I will always love a good leather jacket. Also I love to experiment a little bit with my feminine side, there are also flowy pieces in my closet and I love to wear light colors. But I can’t lie that there are more black pieces than anything. My go-to outfit, I would say probably is skinny black distressed jeans, white tee and
definetely a moto jacket. PB:How did you decide to become a stylist? RS: Let me tell you that my first thought when I decided my career was to be a Fashion Designer, because since I have always loved fashion it was the path to follow, but when I got into the research of places where to study and the paper work I saw the Fashion Stylist career and I fell in love with idea, because asking myself what was it that I loved more about fashion what came to my mind was the idea of combining and styling the clothes instead of designing them. And so here we are… PB: As a creative person, how would you describe the process of developing an idea of a concept or for a project? RS: I can tell you that for every project is different, it depends also on the type of styling we are doing. The most challenging ones are the editorial projects, because the conceptual work behind them is really big, you have an idea and you have to develop the concept and find references and then the most important, bring it to life! But definitely everything starts from finding inspiration everywhere, it could be in books, films, even other editorials! PB: Talking about references and inspirations, what are some
of your biggest references? Are you a film lover or maybe from music…? RS: Music, definitely, I love to see some good music videos, and also get inspired by the lyrics and the style of some songs. And specially I get a lot of good references from celebrities, there are some iconic looks that to these days keep playing a big part in fashion. But I think inspiration is everywhere, ideas always come from the places you never expect. PB: What is the most challenging part of being a stylist? RS: What people don’t understand is that the act of literally styling is only 30% of the job… I love creating looks for editorials and shootings, but people do not know how hard it is to get the wardrobe for these looks. We are glued to our phones and computers researching, sending emails, calling in wardrobe and running around town to every showroom and store. We are non-stop and there is so much preparation that is required beforehand. From the concept, to the moodboards and then trying to make it as similar as possible.It can be very stressful at times, specially because you depend on a lot of people. But I love what I do so I mange to make everything look easy, but it is not.
This page: Dress by Gaia Burani Opposite page: Shirt and skirt by Gaia Burani, Zara loafers, Tezenis socks
PB: And now tell me, what is the most fun part of styling? RS: Seeing my work and the looks I created in a picture... It’s such a blessing to be able to do what I love every day and work with people that inspire me. You get to know a lot of people in the industry, from the model you style to sometimes even designers who are excited to work with you, and it makes you feel like you are not alone in this journey. So yes, seeing the work you have done and the persons you meet a long the way. PB: What advice would you give an up and coming fashion stylist? RS: First study your field. Getting a little fashion history under your belt can really help when a client is making references to a period of time, photographer or designer, this way you can understand their vision and know what they are talking about. Find yourself a mentor. Assisting
a seasoned stylist can really give you an insight into what this career is really about and if it’s really something you want to do. Keep your credit in good shape. Sometimes you might need to use your credit card, and very important, always be responsible with items that are loaned to you. Learn to sew a little. You might have to make emergency repairs and it helps to know how to explain to a seamstress what you want done. Save your money! Styling is not a regular fulltime job, it’s freelance and seasonal. I never really assisted anyone or had a mentor, so I learned mostly on my own, and it was a hard and costly road. Lastly, I have always believed in the motto “fake it ‘till you make it”, don’t say “I want to be...” Proclaim it and it will happen. PB: What is the biggest misconception people not working in your field have about stylists?
RS: People often think that all I do is shop. There is a lot more to it, accounting, budgeting, mood boards, scheduling, inventory, emails, and meetings... PB:You are so young but with so many goals to reach, what are your plans for the future? RS: First of all, I would love to finish my studies, of course, but mainly find my path, because right know I love so many things, styling has many different parts. Right now I’m into the editorial part, I love to create concepts and the process of creating a beautiful photo, but I would also love to work with people, their smiles when they finally see a look is priceless. For now, I am a stylist assistant, and this is the way I think you learn the most, I have enjoy working, because I have learned mostly from mistakes. In the future I would love to work as a creative director in a magazine and maybe later...editor in chief? We will see...
Dress and coat by Gaia Burani, Zara boots, Tezenis socks, stylist’s own earings
Dress by Gaia Burani, stylist’s own earings
This page: Dress by Gaia Burani, Zara boots, Tezenis socks, stylist’s own earings Opposite page: Shirt by Gaia Burani, stylist’s own earings
This page: Shirt by Gaia Burani Opposite page: Dress by Gaia Burani, Dr. Martens boots, Tezenis socks
This page: Dress by Gaia Burani, stylist’s own earings Opposite page: Shirt & trousers by Gaia Burani, Zara loafers, Tezeni Socks Model: Riccardo Santalucia Makeup: Wang Manyu Stylist’s assistant: Tjaša Škrjanc