Flying High

Tina and Monish Kumar

Epic food, awesome culture, good vibes only – they all add up to good business at Bird On A Wire

Monish Kumar was looking for a creative way to fulfil his talents through business when he first saw Bird On A Wire. ‘I trained as a chef both in Fiji and New Zealand, and settled here eight years ago with my wife, Tina. I’ve been a chef in a couple of major restaurants, but that didn’t satisfy my desire to manage my own place.

‘I wanted a wine-and-dine restaurant that allowed me to satisfy my desire to create tasty food as well as be profitable. I started to look at franchises and came across Bird On A Wire.’

Bird On A Wire is a quick casual dining restaurant with a difference, serving truly delicious free-range rotisserie chicken in a variety of formats, along with vegetarian and vegan options, awesome salads, mouthwatering burgers, bowls and baguettes, and a tasty range of sides and dessert treats. The stores are fully licensed and have dine-in, takeaway, delivery and catering options – a combination which ensures a steady stream of business for franchisees.

The brand is owned by the team behind The Coffee Club New Zealand, who have a wealth of business and franchising experience behind them. Brad Jacobs is as passionate about franchising and property as he is about food; Kelly Bain has spent 20 years in the hospitality industry with massive operational knowledge, and Andy Lucas is the ultimate host, developing and marketing the friendly and relaxed ambience of the brand. ‘It’s a team you can depend on,’ says Monish.

Bird On A Wire's Katsu Chicken Burger

A sense of freedom

‘Bird On A Wire has given me the sense of freedom and purpose working for myself that I was missing whilst I worked for others,’ says Monish. ‘It is a tremendous group to belong to, and it offers great opportunities for opening more outlets in the future.’

Monish and Tina did look at other opportunities, but found the culture of Bird On A Wire really fits with their values. ‘It is a business with meaning: we serve healthy and delicious free-range food, and we care about having a diverse, inclusive culture.

‘Our motto is "Be good to each other, our neighbours and our community", with a focus on charity support as well as things like sustainability and recycling. Combining these with a great concept, and an experienced and supportive leadership team, made Bird On A Wire the right brand for us.’

Terrific value

‘Business is not always easy, and I think starting with a franchise avoids reinventing the wheel. Someone else has already ironed out the wrinkles and found solutions to every problem, and right from the start you have all the resources you need. The training was of terrific value, even though I was very familiar with food and restaurants. For anyone coming in with little or no experience in hospitality, they will give you the tools and knowledge to achieve your goals.

‘All you need to bring is the right attitude and mindset. I think the only other essential quality you need is to be a people person. Bird On A Wire is such a friendly place and you want to make everyone feel welcome.

‘I’ve had no regrets at all – I’m very happy,’ Monish concludes.

Rave reviews

Bird On A Wire’s seven outlets in Auckland and Hamilton are generating rave reviews on social media from fans of all ages. ‘Our passion is delivering delicious, wholesome food and spreading good vibes, and we want franchisees who feel the same way,’ says Kelly. ‘We’re particularly interested in teaming up with franchisees who have some business knowledge and experience, and who excel in the areas of people management, sales/customer service, marketing and operations.

‘Bird On A Wire is now actively seeking franchisees for new locations in Auckland – in particular, Browns Bay, Howick, Albany, Hibiscus Coast and West Auckland. We also have opportunities in regional locations such as Bay of Plenty and Waikato. Investment levels start from $450,000 +gst for a new restaurant.’

And, for the right people, one store could just be the start. ‘You could open two or three Birds, or go multibrand with The Coffee Club – we have two franchisees doing that already,’ Kelly points out.

‘Bird On A Wire is a brand that’s going places, so join us now and be part of the journey.’

Advertiser Info

Bird On A Wire

Contact Brad Jacobs

P 0-9-304 0008 M 0275 263 333

brad@birdonawire.co.nz

www.birdonawire.co.nz