4 minute read
RISING STARS
Bakers Delight owners bring new energy to a long-established and trusted franchise brand
When asked why Bakers Delight has performed so strongly in New Zealand since the franchise came here in 1995, Craig Notman will tell you that it comes down to four things.
First, it’s a result of consistently delivering delicious baked goods made from high-quality ingredients. Second, Bakers Delight has a strong identity, with a commitment to baking fresh products every day. Third, there’s the dedication of franchisees to their businesses and customers and, finally, there’s the level of assistance provided by the support office.
‘Our core mission is to help our franchisees achieve their dreams,’ says Craig, who is the company’s Managing Director. ‘That’s why Bakers Delight is the world’s most successful bakery franchise.’
Long time fans
Bakers Delight was founded in Australia in 1980 and now has over 700 locations across Australia, Canada, USA and New Zealand. In 2022, the master franchise here was bought by Craig along with Ben and Lucinda Frewin, who have considerable experience in the food industry locally.
The trio had long been fans of the brand and its products, which include freshly-baked bread, artisanal loaves, pastries and a wide range of ready-to-eat treats. With a firm focus on operations, franchise support and customer experience in order to maximise efficiency and minimise costs, they are now ready to appoint new franchisees. ‘That means there has never been a better time to invest in the Bakers Delight franchise.’
Exceeding expectations
Owning a Bakers Delight franchise has certainly exceeded the expectations of Christchurch’s Paramjeet Singh and Harjinder (Harry) Singh. Both in their 30s, they had already spent six years working at Bakers Delight in Christchurch’s Northlands Shopping Centre before the opportunity to take over the franchise and start their own business together came up. ‘We were attracted by the established brand, proven business model and support system – and, of course, we knew just how popular Bakers Delight is,’ Paramjeet says.
The pair have a shared love of baking. On any typical day, Harry bakes while Paramjeet manages front of house. They describe their partnership as a smooth and effective collaboration, and both take great pleasure in knowing that their freshly-baked products are so popular with customers.
‘Seeing the smiles on people’s faces when they enjoy our baking brings us immense satisfaction and joy,’ says Paramjeet. And with their first store going so well, their goal is to open multiple locations. ‘We aim to continuously improve our operations and customer experience to ensure success and growth,’ says Paramjeet.
A recipe for success
‘Paramjeet and Harry’s partnership is a perfect example of how the franchise appeals to a new generation of franchisees who have the drive and energy to become entrepreneurs,’ says Craig.
‘Just as yeast makes bread rise, our proven training programmes and support systems help your business rise, too. No prior baking experience is required, and you’ll be mentored every step of the way. Everything Bakers Delight does, from marketing campaigns and social media support to product innovation and local area promotions, is designed to drive customers to your bakery. In addition, franchisees can now engage more with regular customers in New Zealand through the new Bakers Club loyalty programme.’
While early mornings generally see franchisees busy baking and working ‘in’ the business, Craig says they encourage franchisees to work ‘on’ the business during the rest of the day. ‘That’s how you develop your business to become not just a valuable asset but also one which gives you a balanced lifestyle and plenty of time for family and friends,’ he says.
‘You also play a valuable role in your local community, which is incredibly satisfying. Aside from donating leftover baked goods to charities, our franchisees also work with schools, clubs, and organisations to raise funds.’
Franchise opportunities
If you’re looking to invest in a Bakers Delight franchise, you’re encouraged to contact the team and learn more. After an initial assessment, you’ll then have the chance to talk to existing franchisees and perhaps spend a few days on the premises helping with baking duties. ‘You’ll be able to experience life as a franchisee for yourself, and see if you love what we do,’ Craig says.
‘If you have energy and enthusiasm, and dream of owning your own business, get in touch – Bakers Delight could be the right franchise for you.’
Advertiser Info
Bakers Delight
www.bakersdelight.co.nz/franchising
Contact info@bakersdelight.co.nz
