Governance

The governance of the Saudi Fisheries Company is to rationally manage its structure, policies, strategies and methods of dealing with all stakeholders. It is a set of systems designed to align the expectations of interested parties (management, employees, customers, regulators and the community as a whole). The company is committed to the principles of good governance. The company recognizes that the code of conduct is an integral part of its performance and this is reflected in the promotion of the positive values of the company and making the right decisions in a transparent manner. Saudi Fisheries Company also develops the capabilities and capacities of the Board of Directors to be more effective, in addition to involving stakeholders and making the principle of accountability effectively applied. We believe that the standards and principles of good governance of the company will increase efficiency and raise the level of its performance as one of the most important elements of success and sustainability on the long term.

Organizational Structure

The Board of

Directors

is responsible for developing and supervising the overall strategies of the company and reviewing the overall roles of all sectors managed by the company in addition to evaluating the methodologies of work, operation and evaluation of the team efficiency in achieving the objectives set, in addition to taking the necessary decisions to develop and implement the administrative and supervisory work in the company.

Quality Control Department

The department is responsible for reviewing performance and production quality standards to achieve local and international standards for food quality and environmental protection, as well as maintaining the safety of food production and sustainability of all stages of operations in a manner that ensures quality from the beginning of production lines until the product reaches the final consumer.

Business Development Department

The department is responsible for carrying out the research and studies necessary to develop and increase excellence in the field of investment of water resources, and developing the techniques used in the operation of factories and aquaculture farms to keep abreast of the latest efficiency and quality strategies. It also studies the market and provides updated and reliable market information and data in the current and future demand expectations, and the wishes of investors and consumers to ensure that Saudi Fisheries Company can develop their productive share.

Aquaculture Department

The executive management responsible for fish farms, hatcheries, shrimp farms, biosecurity and all activities related to aquaculture. The Department works to develop aquaculture techniques to cover commercial production without affecting environmental safety, as well as managing all farm requirements and providing continuous maintenance to maintain the balance between quality and quantity of production.

Supply Chain Department

The executive management responsible for the company’s logistics services, including the organization of all local and external procurement, supplier and manufacturer relationships, international, regional and local transport services, and all warehousing and warehouse management.

Marketing Department

Its role lies in the preparation and development of marketing plans to promote products, design sales offers in coordination with other departments, contract agreements and manage negotiations with agents and distributors to achieve the objectives of geographical expansion and target market share, as well as management and development of the company’s brand, enhance the marketing electronic marketing, development and management of loyalty programs.

It also handles customer relations management, complaints reception and coordination with the Quality Control Department to ensure commercial excellence and complete customer satisfaction.

Financial and Accounting Department

It is responsible for implementing the policies and regulations related to the financial and accounting aspects, preparing and controlling the periodic financial reports and supervising the policies and budgets set by the company and approved by the Board of Directors. The Department is also working on the continuous study of costs and making appropriate recommendations to achieve the target profit margin in coordination with other departments.

Sales Department

The department responsible for developing sales activities and increasing the market share of the company and making the necessary plans to increase the sales of the company either wholesale or retail, as well as management of representatives and points of sale, supervising the operational work in shops, restaurants and central kitchens and continuous development of products in coordination with the Marketing Department.

Transformation Office

The department responsible for overseeing the company’s ongoing strategic transformation project, planning and managing all projects and initiatives in coordination with the relevant executive departments.

Business Sectors

Saudi Fisheries Company works through a number of key sectors that assist in providing marine food products with the highest quality, development and food safety. They are:

MArinE FiShing SECTOr

The company owns and operates a fleet of licensed fishing vessels equipped with the latest navigation technologies, techniques and tools. The company’s fleet consists of 17 medium size fishing vessels with a capacity of 20 tons and a length of 19 meters, in addition to 15 small fishing vessels with a capacity of 1.5 tons and a length of 9 meters. Our fleet is centered in Jazan Port and mainly located in the Red Sea, Jubail Port and Qatif Port as a starting point for fishing in the Arabian Gulf. We work through the marine fishing sector to optimize the exploitation of marine natural resources and to enhance their contribution to the volume and level of production at the company level, in full compliance with the standards and regulations for the conservation and development of marine life.

AQuACulTurE SECTOr

Saudi Fisheries Company is one of the first companies operating in this field in the Kingdom of Saudi Arabia. The company established the shrimp farm in Al-Huraida Governorate on the Red Sea coast in 1993, which includes 108 ponds with a production capacity of 1743 tons per year. In 2007, the extension of the shrimp farm by the addition of 70 soil ponds with a capacity of 1257 tons per year, bringing the total production capacity of the shrimp farms to 3000 tons per year, which can be developed to reach 6000 tons per year. The company also implemented the project of floating cages for fish farming in 2013 with a production capacity of 611 tons per year, which can be expanded to 5000 tons per year and the project is still being implemented.

In 1990, the company established a fish farm in the province of Qatif specialized in the production of tilapia with a production capacity of 300 tons per year.

The company’s farms are equipped with hatcheries, incubators and supporting facilities for the farming operations, and an integrated system for feeding fish and shrimp with the best types of feed that achieve the greatest nutritional benefit for each species. The pond water is managed by giant pumps pumping 1,200 square meters per second of pure Red Sea water. A specialized team monitors and supervises any changes in the surrounding factors and to deal with them efficiently in order to ensure the safety, quantity and quality of farmed fish.

MAnuFACTuring

One of the most important sectors that contribute mainly to raising the efficiency of investment in the field of fisheries by manufacturing various types of marine food products as well as the latest equipment of storage, warehousing and transportation required by the company to deliver the product to the full quality to the client.

The Saudi Fisheries Company has a number of factories and laboratories distributed among riyadh, Jeddah, Dammam and Jizan. it is equipped with a high level of manufacturing technology and is iSO certified in quality. These factories are classified according to the following industries:

• Value-added product plants

Saudi Fisheries Company owns specialized plants in sea food products, where sorting, cleaning and cutting of fish, as well as preservation, cooking and packing are carried out within laboratories subject to the highest standards of quality and health control, and produce approximately twelve different food products. The company is working to hold alliances with companies specialized in food processing to increase its product base and develop its nutritional specifications.

• Supporting Product Factories

As production has increased, the need to establish factories and support plants to carry out simple production processes such as manufacturing of storage and packaging supplies, ice production and freezing mechanisms has been increased.

• Fodder and Fish Food Products Factory

The Company owns a plant for the manufacture of fish products with a production capacity of 100 thousand tons/year. The plant was established within the company’s farm in Al-Huraida to provide the necessary supply of high quality fodder for the company’s farms and other farmers in the Kingdom of Saudi Arabia.

lOgiSTiCS SECTOr

The logistics sector is responsible for procurement, supply, warehousing, logistics and all works that deliver the company’s products to the end consumer. The logistics sector includes:

• Procurement

Saudi Fisheries Company employs a qualified team with accumulated experience in the procurement of local and imported marine products. Our purchases cover the key local auctions in Dammam, Qatif, Jubail, Jeddah and Jazan, as well as import business through alliances with international suppliers in the UAE, India, China, Sri Lanka, several European countries and Africa.

• Transportation

A fleet of refrigerated transport trucks, in accordance with the Saudi standards for the transport of refrigerated and frozen food. The company has 50 trucks that carry about 5000 kg of products every day to cover the central, eastern, western and southern regions. The company endeavors to achieve the well-considered geographical expansion of transportation business to ensure that the product is delivered to the customer in his / her location.

• Warehouses

The Company owns and operates a large number of huge warehouses, which are prepared according to the sanitary requirements of food warehouses. The capacity of these warehouses is about 3000 tons, which can be extended to 5000 tons

The logistics sector supports the other sectors of the company as well as providing service to the companies operating in the sector based on the company’s expertise, quality of assets and geographical presence.

TrADing SECTOr

One of the main sectors to achieve strong presence in the local market, as well as support and development of sales and marketing mechanisms to go beyond the domestic sector to the foreign export, the trading sector works on a number of axes:

• Retail

Sales

through a number of stores owned by Saudi Fisheries Company and distributed geographically to a number of regions in the Kingdom. Saudi Fisheries Company is working to increase the presence and geographical coverage to develop sales and increase market share in addition to the launch of a number of modern sales channels through smart phone applications. The company offers a range of fresh products prepared daily from fish auctions in various parts of the Kingdom and from the proceeds of fishing of its boats that roam the Red Sea and the Arabian Gulf every day to provide a thoughtful diversity of sea products under one roof.

• Wholesale Sales

The Company is engaged in a growing number of sea food products with more than seventy varieties of fresh and frozen products and products manufactured from various local and imported sources to provide our customers in multiple sectors with a diverse mix of sea resources to suit their requirements and needs and the quality they expect. We in Saudi Fisheries Company work to meet the demands of consumers of seafood products from restaurants, hospitals, catering companies, accommodation and food manufacturers from several sources, relying on our supply chain capabilities, accumulated team experience and the quality of products we deal with.

• Specialized restaurants

The Company manages a number of restaurants specializing in seafood. At the same time, we are developing the experience and entering into alliances with local and international specialized chains to transfer the experience and product development to promote a healthy eating culture in the Kingdom and increase the per capita consumption of seafood due to their high nutritional value.

• Commercial Franchise

The company gives entrepreneurs the opportunity to obtain the commercial franchise of the brand (Saudi Fisheries Company) in accordance with the terms and conditions that ensure the maintenance of the target quality level and opens up broad prospects for the growth of the market share by successful cooperation with entrepreneurs wishing to achieve profitable returns through working and dealing with Saudi Fisheries Company.

Why Saudi FiSheRieS ComPany?

Many of the reasons why Saudi Fisheries Company is a good choice for many customers, including:

• Quality

Quality is the cornerstone of the company’s products, through which accurate procedures are carried out for the continuous manufacture of products, from raw materials to final packaging as well as storage, transportation and distribution. The company’s advanced machinery and technology are an additional standard of quality. All production lines and devices are regularly checked to ensure their high performance, making them eligible for several quality certificates.

• experience

We are distinguished by the extensive experience in the Saudi market and this makes us able to accommodate the needs and requirements of customers. We are always seeking to employ our long experience in the field of sea food products to provide high quality products that meet the needs of consumers.

• Logistics Capacity

Saudi Fisheries Company has a strong supply chain to supply, transport and store products equipped with the latest technologies that help maintain product quality. Saudi Fisheries Company has also a large network of branches that spread throughout the Kingdom to reach the highest segment of consumers.

• alliances

The company has strong relations with local and foreign companies in European, East Asian and African countries at multiple levels that ensure the company’s ability to supply diverse products in addition to the transfer of technology and knowledge smoothly.

• Qualified team

Our team consists of a group of specialists in different fields, with unique academic backgrounds, practical and professional excellence in addition to having extensive experience in the areas of marine products. We are constantly motivating and empowering our team to innovate in creating technologies that are appropriate to the nature of our business.

•

Educated Entity

We take advantage of our previous experiences and we employ the experiences and attempts of similar companies and successes achieved locally and globally in the field of marine products with a focus on the function of service development and market research.

• Governance

We believe that good governance is one of the most important elements of long-term success and sustainability. We are committed to the highest levels of transparency in our internal business model to enhance our relationships with our customers, business partners, shareholders and employees to build the confidence and reliability we aspire to.

• Positive Relationships

We are keen to develop and maintain a positive and complementary relationship with legislators, clients, competitors and society as a whole. These relationships contribute effectively to achieve our long-term objectives and vision.

• We employ technology

Our customers value our attention to the use of technology and the timely and effective communication by applying the latest technology, saving the effort and time in providing the product or service and ensuring the quality at all stages.

PhiLoSoPhy & BuSineSS modeL

Since inception, we have been working on the continuous development of our business model to bring value added to our business and our customers. Our philosophy and business model are based on the following main themes: • Product and service quality • Product variety • Achieve customer variable needs • Reliability • Efficiency in resource utilization • Building and developing internal capacities • Continuous improvement in the domestic work environment • Institutional work under a solid governance framework • Focus on R & D and innovation • Strengthening the brand of the company and its products

COnTACT uS

Head Office - Riyadh

Regional Administration - Eastern Region

Regional Administration - Western Region

Regional Administration - Southern Region

Regional Management - Central Region

SaLeS & CuSTomeR SeRViCeS care@alasmak.com.sa complaints@alasmak.com.sa 920000527 www.alasmak.com.sa info@alasmak.com.sa