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An ode to your unwashed, but never unloved Adidas.
WE’RE A RARE TYPE. We’re the ones that know we’re doing the wrong thing, and take pride in it. The ones that risk it all, and thrive off of it. The rebels that raise hell everyday, and create something beautiful from it. All that we create, Is just another excuse to challenge ourselves. When we look for thrill; it finds us instead. And makes us feel more alive. When we question our paths; we make new ones. Because we can. We’re the type fueled by curiosity creativity character
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And if we end up covered in dirt; we own it. Because we weren’t born to be perfect. And those imperfections? They’re part of our fire. So don’t just stand there and look.
LIVED IN. LIVED IN. LIV There’s always artists out there striving to spark change and
IN. LIVED IN. LIVED IN. to invite people to react to their art. Morgan Lewis, an
industrial designer, jeweler, and singer/songwriter talks about his experience releasing his brand
LIVED IN. LIVED IN. LIV new EP and how he wishes to impact the world.
MORGAN
He speaks about how his life
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LEWIS
However, like any other creator out there – he faces obstacles. “I’m really scared to fail at the
LIVED IN. LIVED IN. LIV long term. I’m not that scared
about making a mistake though,
because I feel like that’s how you learn. That’s what motivates me
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Morgan, Midnight Milk, gets inspiration from those who are
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DIRTY SHOES
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LIVED IN. LIVED IN. LIV LIVED IN. LIVED IN. LIV These shoes;
IN. LIVED IN. LIVED IN. IN. LIVED IN. LIVED IN. They aren’t just some dirty old shoes.
They are a map of all the places I’ve been, the things I’ve seen, what I’ve created.
Who I’ve been, who I am, and who I’ll become wearing them.
LIVED IN. LIVED IN. LIV LIVED IN. LIVED IN. LIV ALL THEIR IMPERFECTIONS REFLECT MINE.
MOMENTS, LIVED IN.
Every mark, every scar. Every scratch, every failure.
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They establish the impact I’m yet to make in this world. They aren’t just some dirty old shoes.
LIVED IN. LIVED IN. LIV LIVED IN. LIVED IN. LIV THEY ARE A MAP OF ALL THE PLACES I’VE BEEN, the things I’ve seen, what I’ve created. Who I’ve been, who I am, and who I’ll become wearing them.
IN. LIVED IN. LIVED IN. IN. LIVED IN. LIVED IN. All their imperfections reflect mine. Every mark, every scar.
Every scratch, every failure.
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Every stain, every creation.
LIVED IN. LIVED IN. LIV LIVED IN. LIVED IN. LIV THEY ESTABLISH THE IMPACT I’M YET TO MAKE IN THIS WORLD.
LIVED IN. LIVED IN. LIV IN. LIVED IN. LIVED IN. LIVED IN. LIVED IN. LIV “I try to bring out my imperfections so I’m just very transparent. If you think about it, the only way I’ll be a better person is if I acknowledge the shortcomings I have. If I don’t do that I’ll be stuck in a cycle – so, I THINK ABOUT WHAT I DO ON A DAILY BASIS and how it affects people – like the butterfly theory.”
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ACKNOWLEDGE THE SHORTCOMINGS
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MOMENTS, LIVED IN.
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IMPERFECT IS AS HUMAN AS IT GETS.
WHAT YOU CREATE AND LEA BEHIND. THE SCARS YOU W WHO ARE YOU?
What you create and leave behind.
YOUR EVERYDAY JOURNEYS, The scars you wear from your everyday journeys,
THOSE THAT MADE YOU THE
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those that made you THE UNTAMED BEAST you are today.
UNTAMED BEAST YOU ARE T The marks the world left on you,
And most important, the ones you left on it.
THE MARKS THE WORLD LEF THAT’S WHO.
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AND MOST IMPORTANT, THE
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tagline
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PEOPLE THAT ARE CREATIVE IN THEIR OWN WAY.
THEY DON’T HAVE TO HAVE THE SAME MUSE AS ME. THEY’RE THE ONES MAKING ME BETTER.
“
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“ I SURROUND MYSELF WITH
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Morgan Lewis Cameron Cole Mason Janie White Esmerly Sime Ashna Malik
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for you,
PHOTOGRAPHER Pedro Torres
who not only gets challenged by creation
COPYWRITER Francisco Fischer
but, also creates challenge every day.
ART DIRECTOR/CREATIVE DIRECTOR
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HAIR & MAKEUP Paula Rosa
STYLIST Paula Rosa
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.adidas
.adidas
2018
ADIDAS
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