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ď śIn the e-commerce space, competition is getting fiercer by the day with the increasing preference of consumers to shop online. ď śSince, the breed of digital natives is growing significantly and so are e-commerce sales transactions, e-stores are more prone to cyber attacks. ď śTherefore, you must talk to an e-commerce development agency and consider incorporating security measures into your e-commerce website in order to minimize vulnerabilities and prevent potential exploits.
Security of your e-store is often an undervalued factor which actually boosts conversion. If you take it lightly then cybercriminals might infiltrate your site and cause great deal of damage to your business. They may hack the personal details and credentials of your customers and use them for their financial benefits. Let us take a look at how you can secure your estore:
Trust Seals ď śHaving trust seals on your e-commerce website proves that it is secured and your customers would feel safe to spend time at your e-store and perform online transactions. ď śThe level of protection provided differs based on security providers; hence invest in one you truly trust because it impacts your conversion directly.
SSL Certificate Secure Sockets Layer (SSL) is a security technology which establishes encrypted link between a web server and a browser. Having an SSL certificate, shows a green lock indicator in the browsers URL and your customers recognizes it as a symbol of security and trust that their information won’t be leaked.
SSL Certificate Not having an SSL certificate may make you defect your audience to your competitor’s site and thus lose on conversion. So, seek advice from your e-commerce development specialist to guide you on choosing a trusted and renowned Certificate Authority (CA).
Secure Payment Ask your e-commerce development expert to integrate as many payment options as possible because many customers are supposed to leave a site if they don’t find their preferred payment gateways. Moreover, with secured connection you can consider various payment methods to facilitate your customers.
Secure Payment ď śSome payment gateways including PayPal have their own additional level of security which encourages customers to pursue their purchase without any worry. ď ś Hope you now understand how a secured site enables you to build trust in the minds of your customers and that translates into higher conversion rates.
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