Have You Recognized The Role Of Mobile Search Feature In Increasing Your M-Commerce Conversion?
ď ś Now that Smart phones and tablets have become inevitable part of our daily lives, their regular use have transformed the dynamics of the way shopping is done. ď ś The common trend of extensive mobile usage for variety of purposes has bred m-commerce market.
ď ś Evolution in mobile commerce defines the digital world of commercial transactions and has taken the virtual shape of modernized physical stores. ď ś Apart from saving time and quick access, what mcommerce activities offers is price comparison and review analysis before actually shopping through brick-and-mortar stores.
A Few Important Benefits Of Having Effective Mobile Commerce Are: Easy access to local stores of retailers Prompt method of shopping on the go Analyze, compare and buy without wasting precious time One touch availability of social media channels Ability to refer to reviews and ratings of specific product Immediate results to product-related query
ď ś Like in case of e-commerce desktop sites, there are a few challenges thrown across the mcommerce way of shopping. ď ś However, retailers can make them all work in their favor by converting the odds into brilliant opportunities to invite greater revenues and conversion.
ď ś The most essential aspect of mobile shopping is amazing user-friendly approach and improvement in customer’s online experience as they go about deciding their purchase. ď ś Many successful e-commerce retailers prefer to include prominent mobile search functionality to enable customers who have come to seek a specific product to land on the product page containing what they exactly want and need.
ď ś It reduces the time customers are likely to spend during their journey through conversion funnel path. ď ś One can make easy purchases with the help of handy mobile browsing while on the go, which is most suitable for those who lead a busy lifestyle and have no time to switch to heavy and timeconsuming desktop browsing sites.
ď ś Mobile site search, though it may look trivial, hold great significance when it comes to bringing your users closer to what they actually want. ď ś Essentially, the component of mobile search tool can be an integral part of your mobile conversion strategy.
ď ś A real substantial m-commerce strategy must include the thought of integrating the on-site search option to increase both conversion and traffic. ď ś Are you worried that visitors to your mobile site are not being converted? Evaluate your customer’s search tendency and track their search habits to produce optimized results for them.
The following are the key Attributes any high-conversion website should adopt: ď ś Gives the easiest, efficient and logical navigation facility for mobile site ď ś Facilitates Immediate results to keywords entered in the search field ď ś Narrows down your request to relevant and streamlined product results
The following are the key Attributes any high-conversion website should adopt: Understands and caters to customers’ needs with appropriate suggestions Helps correct wrong keywords entered Enhances the scope of call-to-action activities
The following are the key Attributes any high-conversion website should adopt: Further corrects the search results with ‘Did you mean’ option Auto fills the search box for further guidance (like seen on Google page)
Original Posted on : http://goo.gl/ehJmQt
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