How To Fix The Leaks In Your Checkout Process?
Shopping is just not purchase and payment trade, it is deeply rooted through the psychology of a person. Lot of psycho analysis done on shopping you must have definitely filled up a questioner in the magazines on your shopping traits which prove you to be either a sensible spender or a shopaholic the same apply to an online shopping we do experiences many thoughts before clicking that check out button either we successfully go to the payment option or it result into an abandon cart.
There Are Reasons Why A Customer Would A bandon Their Shopping And How A Merchant Can Fix This
Free Shipping
The most terrible thing a buyer sees at the time of the payment is that the shipping of a product is chargeable and is not free, this is the foremost thing which is not liked by a customer. 44% of the purchase is abandon because the product delivery is chargeable. If you tend to give free shipping on your products, people are more willing to buy your product, it does affect your margins but it will give you sale which more important.
Easy Registrations
People are busy, they do not like to fill in lengthy forms which require lot of information like birthdates, personal interests etc, they just like to sign in and buy the product. By asking too much information you would only a lead. It is advisable to have small form with just two tabs with the user name and email address would surely give you more leads and the sale.
Quick Payment
A payment check out should be easy and not very lengthy, which threatens the customers, a one page payment option should be help the users and they find it easy and quick. Giving them the steps to the payment, will guide the customers when to finish.
Flexible Return Policy
Customers are not sure whether they will get the exact item when they see the physical product, so they are more concerned whether the online mart will be providing the return policy if in case they do not like the product.
Customers are not sure whether they will get the exact item when they see the physical product, so they are more concerned whether the online mart will be providing the return policy if in case they do not like the product. This wins you a loyal customer and they would surely try to revisit your site even after they did not have had a pleasant experience because of the product.
Making simple and genuine policies for the customers will decrease your abandon ratio and increase the conversion ratio. Discussing your thoughts with the Ecommerce specialist for building a new online shopping mart or modifying your online website will be a fruitful idea.
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