IMPROVE BOUNCE RATE FOR ONLINE BUSINESS WEBSITE
• Your website won’t be of any value if you do not have customers, to increase the visitors to your website. • certain measures needs to be followed to improve the bounce rate. • What is bounce rate? When people leave the page which they visited is known as the bounce rate. • Several ways helps in decrease the bounce rate and increases the customer’s engagement to your site.
Pop Ups
Avoid pop- up greetings in your website. Visitors would walk out of your website if they find the tiny pop-ups on the subscription form. Some nice content and funny images will interest the visitors and they would like to go through the web page.
Fonts
Correct size of fonts in your content is very important. Users should be comfortable when they read the article; the size of the fonts should be big enough for the readers.
Content
Use pagination for breaking up your long article into sections. Readers would like to read the content into small parts, by doing this; you will encourage the readers to read further through the content.
Try to put some attractive thumbnails along with the article snippets to grab the reader’s attention. Use related content plug-ins too. Use white design and space for segregating the content. Also using some sub heads and paragraphs will make your content more appealing to the readers.
Videos
Avoid uploading videos or soundtracks which opens automatically. Using them would distract the visitors and they would leave the page immediately.
Searching information
Customers get annoyed when they want to search something which has been already promised by your advertisements and while doing that they get nothing on the web. This is the major reason of the customers becoming unhappy and on higher bounce rates.
404
Do write an apology when there is an error 404 found to create a good impression on the visitors.
Ads
Your web page should have ads but it should be of the right size, one shouldn’t feel that they are on the advertisement page and not on the web page for searching some content. Few ads won’t harm your company’s website but doing too much will distract the visitors.
Speed
The speed of downloading your web page should be quick within three to four seconds. No one has time to wait for the web page to open after ten minutes. You can use different plug ins, optimizing the images, using less videos will help you to increase your website’s speed.
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We take try different initiatives for increasing the traffic on our web portal, but it is really disheartening to have visitor on the page which are there on the website but moves out within seconds because they are annoyed because of the unpleasant experience. Entrepreneurs are aware about the importance of the visitor on their site and they are taking measure to improve the bounce rate by either hiring the ecommerce specialist or outsourcing their work to the development partners.
Interested To Know More About?
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