Tools For Brokers. BAIANA KASHAEVA Regional Operational Director at Tools For Brokers
ptimization. And, of course, after a summer break people can be more enthusiastic and open to new ideas, and solving their problems with fresh innovation. Autumn is the time when the TFB team work harder than ever on all fronts. Developers concentrate on new crafting new software; sales and client relationship managers collaborate with each other across all offices; we frequently run internal meetings to analyze incumbent business strategies of clients in order to improve our approach and to determine how we can enhance our solutions. Within the organization, our sales people set the direction of product development, which mainly happens at this time of the year.
Baiana Kashaeva Regional Operational Director at Tools For Brokers
When I’m asked which is my favorite time of the year, I tell people that it’s autumn. It’s not just because I still consider the first of September as being the beginning of the year, but because I see it as the most important and productive season for numerous reasons. The first and very obvious one is that people are coming back from summer holidays, and so their time is often devoted to internal changes and o
GAME CHANGERS Issue #24
Secondly, from my own experience over the past 6 years, I’ve discovered that if you don’t have proper settlements with prospects in Q4, you won’t be included in their agenda come the new year. It’s very rare that a company will change software provider right after the initial pitch. When we speak about such complex technology as bridge, that involves the interaction between not only several departments inside organization, but rather the cooperation of 2-3 counter-parties - it’s no longer about simply changing one product for another. It’s vital change, akin to a “heart surgery” for the business, and I doubt that key decision-makers are only likely to decide to proceed with such actions so quickly in case of emergency. This is why it’s so essential to start working on your pipeline now, rather than after the new year. The third reason is that various industry events across Europe, Asia and the Middle East take place during the autumn, where I always have a fantastic time catching up on news and changes of partners and customers, as well as sharing our own news. In October our team spent time in Dubai for a business trip, taking the time to also attend the local expo, which was the second time that we’d been there. It was great to see even more of our customers and partners in attendance this year!
