Qobo Group ANTHONY NATHANIEL Founder of Qobo Group
We recently had you on GCTV where we discussed Qobrix, the real estate focused CRM. Q Why make a specific CRM for the real estate industry? So real estate is an area where we saw a need for multi-system synergy. Qobrix was built primarily to assist both property developers and real estate agents capture more opportunities for growth and profitability by focusing on customer acquisition and service. It is a robust and innovative CRM system with integrated portals and multiple features and functionalities. It was designed this way to enable businesses operating in the real estate sector to streamline complex operational workflows, increase operational efficiencies, and maximize customer exposure through several digital channels. Q Is it specific to certain aspects of real estate or is it a universal tool? Qobrix is probably the most complete and innovative real-estate CRM system in the market today. Saying that, we have designed it to address not only the idiosyncrasies of the real estate sector as a whole, but also those of other industries. In fact, it is also used by clients in the
GAME CHANGERS Issue #24
financial, medical, and retail sectors. Our goal going forward remains making Qobrix easy enough for any company to be able to adjust our software in a way that adapts it to their specific needs, in exactly the way they want. We also intend for it to stay user-friendly so that any person can work our CRM system, irrespective of the industry in which they operate. Q Does this help both client and the real estate organisation who choose to use it? Yes, Qobrix has been designed with both the real estate organisation and the end-customer in mind, from the moment a lead is created until well into the after-sales lifecycle. Aside from having the ability to effectively manage opportunities, generate marketing collateral and property brochures, upload and centralise client information and documentation, or even analyse what types of properties are in demand, we have made it the go-to platform for an organisation in terms of managing customer interactions, simplifying communications between the client, real estate agent or property developer. The Qobrix CRM System can also be seamlessly integrated with an organisation’s website, so that any changes made to prices, images or data regarding a property are then automatically reflected on the website.
