Impact Tech Ltd SOTERIS CHARALAMBOUS Head of Content at Impact Tech Ltd
What’s on your Forex CRM checklist? Impact CRM’s AI-driven tools naturally grab the most attention because of the advantages they offer brokerages, but the benefits of the many other integrations shouldn’t be overlooked
There is so much attention focused on artificial intelligence (AI) in business today and rightly so. The easiest way to bring the benefits of AI technology to a brokerage is via a CRM. It’s a game changer for brokers and offers a genuine advantage for early adopters. AI technology is essential for delivering industry leading Customer Experience (CX). Enhanced CX enables a brokerage to offer a personalized customer journey and improve KPIs like increasing customer loyalty and satisfaction, decreasing Cost Per Lead (CPL), Cost Per Acquisition (CPA) and the Churn Rate. The ability to take control of the customer journey can’t be overstated and Impact CRM’s AI-driven tools change the way brokers interact with their customers. With the spotlight on the many benefits this cutting-edge technology offers it sometimes comes as a surprise how many other integrations are available or built into such innovative software.
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