LSSR Group

RAJ REDDY

Founder

Q It’s been a while since you were last in Game Changers. Since then, you taken the step from full time employment to giving LSSR Group your full attention. How are you finding it?

Yes, It was a long while that I had appeared in the Game Changers, but yeah I decided last year to give my full attention to LSSR Group and other ventures I have with different verticals. The major change to give full attention to LSSR Group is to serve meaningful projects and deliver value that can give me more satisfaction & do things that I really love to do. In that aspect, after a year I think I’m doing well in that aspect & changing the direction to a more meaningful work.

I’m loving what I’m doing now & I think it should do very well in the coming year with diversification as we are transitioning into different industries as a group.

Q People reading this who have developed large networks, would you advise them stepping out of full-time employment and following your lead?

Honestly, I think this is very personal as it comes with a lot of risks associated & also it depends on the internal values on what we have to do & of course personal circumstances. But, In general I would say it is more fulfilling to work for yourself & enjoy the freedom. I don’t mean having full-time employment is bad, but not having a plan for yourself to make things work for you to give time freedom is bad.

I would advise people to take some calculated risks, get your basics right and have faith in your plan to lead your own life. Take your full-time employment as a part of the journey to gain some experience. It’s worth trying out to be on your own, at least you know you tried it.

I had a plan and I followed it. With 1 year being full time, I love what I do & I’m more happier than before with the flexibility I have now. Above this I’m now getting involved in more meaningful things which is more exciting for me personally.

Q I have found that there is a huge difference in finding a good quality consultant. What do you think are the keys to success in sourcing one for your brand?

Well like you said it is very hard to have a good quality consultant, it comes with years of experience with a lot of failures in the process to reach very high quality. There is a lot of time that was invested by being that

high quality consultant. It is not easy & it is not cheap. For our brand the keys to success I would say we always kept the client’s motives as our high priority. We developed a team that has practically learned, not just the theory and went through all of the cycles to be very mature to deliver the quality outcomes to the needs of the clients.

One of the key factors for us is we want to understand whether the client has a good motives and a good purpose, without these we would never be able to work as these are our main goals in our group to help the businesses which has a good value proposition & deliver value to the clients, not just the extracting value from the client. We are very particular about it.

Our internal business ethics make us very passionate and work with the right clients, so that we are all on one single to make things work very well.

Q You have opened a fantastic new office in India. Does this feel like you have started a new chapter for LSSR?

Yes, this is something we planned long ago to have a good environment at LSSR Group, so that the people working here would have better standards to work and enjoy.

Absolutely, this is a new chapter for us at LSSR Group. Like I said, now we are diversifying into different Industries and verticals. We are already involved with some projects now, although I cannot name it now. But I would say they are moving as planned and we are happy with the transition.

Q When I have worked with you, I have always been very pleased with the service that both yourself and Vinay have given me. Is there a specific personality trait you look for when someone joins LSSR?

Yes, We are very very slow at hiring, the reason being we want to have an idle candidate that fits into our culture that we have in LSSR Group. More than skills we look for attitude & the purpose the person has. This is very important for us because this will reflect at every stage of their work. We also want the person to care about everyone’s goals, not just being a person, being very compassionate & sees beyond just being commercial. Compassion is something I really look at when we hire. This was the reason I think we were able to keep our company with good feedback & satisfied clients with a very strong retention.

Q Another huge win for you was obtaining your consultancy license in Dubai. Can you explain to the readers how this helps both you and them?

Yes, LSSR Group is Licensed in Dubai with DMCC, which is very reputable in UAE. We obtained this license to bring more credibility and trust with our clients.

This license will also put us into being more accountable to the things we do. So this can improve our work that we do & eventually it will impact the clients outcomes, Which should be better than before.

Q You offer a huge number of services at LSSR. Is there one that stands out more than the others, or are you equally as strong in all of them?

We have quite a number of services, but we choose only what we are good at, so it means that we are equally strong at them. We have internal teams that are specialized in each of the services we offer so we by this we don’t think we are one particular thing that we have to highlight.

Also, most of the services are interlinked to each other as well, Like corporate services/financial licensing interconnected with financial technology & the same client can be connected to digital marketing & branding. So it is a well connected eco system of services that we offer that the clients do not need to go anywhere else.

Q Dubai is seeing a large uptick in European CFD brands moving there. How can LSSR help?

We have extensive practical experience in this Industry & the team working here with me are all practically came from the same Industry which makes it strong that we understand well.

Yes, Dubai became a central hub now for the financial Industry. We can help in various areas of their business from regulator licenses, regional business plans & marketing.

Q What tips would you give them in becoming a success in this region?

Localizing the product is very important in the MENA region & also understanding who your idle client is for your product & understanding their expectation. Having a plan & working towards it would make things successful.

MENA is a special region with a lot of local demands that needs to be understood very well.

Q LSSR has always done a huge amount for charity. Can you give the readers an outline of the causes that you are supporting?

Our motive at LSSR Group is to be meaningful to the society & our work and progress should make an Impact to the people around us. With that being said, we created a foundation called Jyothir Foundation from which we do our charity to society.

The causes we do are primarily three,

1. Education For Poor - We help families escape the cycle of poverty through various livelihood and educational programs. We listen to their specific needs and work to fulfill them.

2. Feeding the Hungry - We are a hunger relief organization that distributes food and life-changing aid to the world’s most vulnerable and poverty-stricken families.

3. Nature Protection - Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on earth by planting trees globally.

Q What’s next for LSSR?

This is a very big question now with the transition we are going through, Like I mentioned we are now involved and getting involved into different businesses. Mostly our involvement into other Industries is more to do with our mission we have in LSSR Group on becoming more valuable with the work we do & the positive impact that we want to create by keeping our goals & customer goals in the same direction.

By next time, I think I will be able to give more insights on the progress of new projects.

Q What’s the best way to reach you and Vinay for any questions?

The best way to reach us is by email. Here are our emails, raj@lssrgoup.com & vinay@lssrgroup.com