Centroid Solutions

CRISTIAN VLASCEANU

Q It’s been a while since you were last in Game Changers, can you tell me what has happened since we last spoke?

Yes, it’s certainly been a while, more than we would want to, as I always enjoy speaking with you, and this is because we have been extremely busy on our side. Last time we spoke, we were busy scaling up, and had finished our recent expansion, namely moving our headquarters to a bigger office to accommodate more staff in Dubai and our new presence in Southeast Asia (in Philippines and Thailand), to help brokers from different regions enhance their technology and expand their offering.

Apart from company expansion, a lot has happened. We added lots of newly developed functions and features to our flagship products, which have been well received. Our customer base has also doubled and continuing to grow, and we are honoured to have the continued support and trust in our services from our clients.

Q This is impressive! What’s your secret to getting clients to use Centroid’s solutions?

Thank you for your kind words. In essence, we have set for ourselves a high standard in servicing our clients as we want to ensure that all our clients are successful, and this is reflected in everything we do. Apart from offering the best solutions and customer service to our clients, we have also taken a consulting approach, to always be there and assist our customers. We are always working together with our clients, as a partnership. Here are several key aspects of our approach:

• System infrastructure – Our system and infrastructure are built to ensure we can deploy and manage our client’s setup in an easy and structured way.

• Customer support procedures – We have setup clear and easy to understand onboarding and ongoing support procedures for our clients, so there is no confusion throughout our client’s journey with us.

• 24/7 support for customers – Each client is allocated in dedicated communication channel with our support team, so we will always be there for our customers and can assist them any time during the week.

• Training for customers – Our clients will get full training and walkthrough of our systems. This allows our clients to learn and understand each feature, so they can make full use of all features and functionalities available.

• Administrative control for customers – Our systems are designed and implemented in a way that vast majority of the operations are intuitive and can be done on the customer’s side. This allows the customers to make any configurations in real-time without system restarts or having to depend on us.

With the above approaches and procedures, it allows our team to put focus on handling the tasks and important requirements that need to be addressed by them.

Q What are some of the features/trends that you have followed in regard to your solutions?

As mentioned above, since we last spoke, there have been many developments across all of our products. Let me name a few here:

• We have been adding a lot of integrations to different markets, to further enhance our multiasset support for our clients. As one highlight, we have created a deep integration and have certified with Dubai Financial Exchange (DFM).

• We have put an emphasis into connectivity to crypto exchanges, as connecting to a crypto exchange is quite different than the regular FX market, in terms of how liquidity is being distributed and how orders are being executed. To create such integration and make setups that are suitable for brokers using MetaTrader and other popular trading platforms, we have had to implement functionalities to ‘bridge the gap’ between these systems:

1. Packaging liquidity from the central exchanges order limit book of the crypto exchanges to a more conventional streaming of price updates and relevant quantities that is needed for the MetaTrader world. For this, we have created few custom modes, which have been working very well, and also improve the execution of orders on the crypto exchange; and

2. We are able to facilitate FIX API connectivity, which is the most common way to connect for financial institutions, to the exchanges that are not offering such type of API by default.

• We have also added more complex and comprehensive execution modes that allow the customers to be able to better manage their order flows and risk, to apply different strategies when it comes to execution, mainly to being able to limit risk concentration, at the level of each individual customer and each individual product, to limit their risk taken on entire book of business, etc. Also, by using statistical models based on complex parameters and entire historical pricing and trading information, our customers are now able to follow a delayed hedging execution strategy, to better monetize trade flows while significantly reducing the level of risk taken at any given time.

• Another focus of ours has been to add integrations and support for more trading platforms (currently the number of trading platforms supported has increased to 9!), to offer clients more options to help them diversify their business. We at Centroid have always been promoters of diversification (it is in the nature of what we do), that is why we have always prioritized additional integrations to trading venues as well as platforms, and functionality to help manage such setups.

Q Great! Thanks for sharing the details, sounds exciting!

What’s next?

Our team has been working tirelessly to add more exciting features and updates to our systems, which will be released soon. We are keen to show all these developments during upcoming meetings and discussions with our customers, partners, and new potentials.

The coming months will continue to be busy, with scheduled participations at several industry events in different continents of the world, starting with Finance Magnates Africa Summit next month.

Additionally, we are continuing with our expansion plan and are aiming to open a new regional office in the coming months, to extend our high-level standard of services to clients in the respective region.