Plastic Matters Brand Process Book by Paulina M Johnson

Plastic Matters

CONCEPT DEVELOPMENT

Topic Exploration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02 Brainstorming. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03

Creative Brief

TABLE OF CONTENTS

Concept Development

Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 05 Audience & Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Allied Organizations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08 Inspiration Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Table of Contents

Mood Board. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Brand Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Identity Development Sketching & Ideation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Computer Roughs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Refinement Round I. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Refinement Round II. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Refinement Round III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Final Logo & Tagline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Brand Color Palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Brand Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Application & Deliverables Deliverable Outline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Book: The Plastic Bag Problem. . . . . . . . . . . . . . . . . . . . . . . 28 Guide: The Plastic Bag Alternative . . . . . . . . . . . . . . . . . . 34 Website: PlasticMatters.org. . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Posters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

1. Compost at Home Over 60% of what we put into landfills is organic waste. Composting at home can be easy and in turn reduce landfill waste, produce rich soil for gardening and avoid unnecessary pollution. I will investigate ways to educate and encourage people to compost at home. SOURCE: HTTP://EXTENSION.PSU.EDU/PLANTS/GARDENING/NEWS/2013/SOME-COMPOSTING-FACTS

2. Plastic Bag Ban Plastic constitutes 90% of trash floating in the ocean. Banning the use of plastic grocery bags locally could help reduce plastic pollution globally. I will propose ideas on how any small town, starting with Greenville, South Carolina, can ban the use of plastic grocery bags.

Topic Exploration

SOURCE: HTTP://WWW.TAKEPART.COM/OCEANS/PLASTIC-POLLUTION

3. How to Music Festival as a Family With parenthood, going to live music shows can seem an elusive thing of the past. Music festivals catering to the whole family offer a way for parents to continue enjoying live music alongside a clean, kid-friendly atmosphere. I will compile information and ideas on how the whole family can love a weekend-long music festival.

4. Cleansing Made Easier Thereâ&#x20AC;&#x2122;s little social acceptance and encouragement towards cleansing through diet in my community. The majority of social interactions revolve around food/drinks and sharing a meal. I want to explore possible ways in which one could undertake a cleanse and still be able to socialize.

5. Running Partners Running has proven to have many physical and mental benefits. Dogs are perfect running partners: Theyâ&#x20AC;&#x2122;re always ready to go, they eagerly keep pace, and they never complain about being tired. I will consider ways to pair dog-less runners with rescue/shelter dogs. SOURCE: HTTP://WWW.OUTSIDEONLINE.COM/OUTDOOR-ADVENTURE/DOGS/THE-10-BEST-DOGS-FOR-RUNNERS.HTML

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CONCEPT DEVELOPMENT

Proposed Concept 1: Beyond Zombie

Proposed Concept 2: Plastic Matters

With the recent success of zombie-themed movies and television series itâ&#x20AC;&#x2122;s

I believe we, as human beings, inherently and truly care about our planet.

clear we, as humans, continue to be intrigued, if not obsessed, with our

We have an important and inevitable symbiotic relationship with all land

mortality. Could I garner support for a plastic bag ban by tapping into the

and ocean, which provide for our existence. Could I garner support for a

plastic bagâ&#x20AC;&#x2122;s many apocalyptic qualities?

plastic bag ban by educating the public on the many ways disposable plastic is harming and destroying the planet?

CONCEPT DEVELOPMENT

Creative Brief

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constitute one of society’s biggest environmental problems. They pollute our oceans, drift aimlessly down our city streets,

CREATIVE BRIEF

Considered by some “a flag of the consumer era”, plastic bags

choke land and marine wildlife, add to our demand for oil and can take up to 1,000 years to break down in landfills. Each year approximately 500 billion plastic bags are used worldwide (380 billion in the U.S. alone), of which less than 5% are ever recycled. It is precisely the durability that makes plastic bags so useful and convenient to humans, that also makes them so harmful to our natural environment. Plastic Matters is an organization working towards reducing global plastic bag pollution. Through education and increased awareness, we believe we can influence a significant reduction in plastic bag consumption, and incentivize an increase in the amount of plastic bags recycled every year. Lohan, Tara. “The Great Plastic Bag Plague.” AlterNet. 4 Sept. 2007. Web. 13 March, 2014. Silverman, Jacob. “Why is the world’s biggest landfill in the Pacific Ocean?” HowStuffWorks. n.d. Web. 13 March, 2014 “Plastic Bag Statistics” Inspiration Green. n.d. Web. 13 March, 2014.

Target Audience

» Surfer Dad loves the ocean and being outdoors. He takes his family camping on a regular basis, and teaches his kids to love and respect the planet. He often volunteers weekly at his local community garden. He also practices Yoga and eats organic homemade meals. Surfer Dad truly enjoyed watching the Lorax with his family, for its integral values and lasting message. For both business and leisure, he travels nationally and abroad on a regular basis. AUDIENCE ARCHETYPE #1

» Working Soccer Mom’s first priorities are to be a good mother, and a good wife. She is a part-time economics adjunct and her life is constantly very busy, often ruled by task lists and schedules. In her small spurts of leisure time, she enjoys running and cycling, and cooking homemade meals for her family. She is the primary care-taker of her two young boys. She loves animals and travels nationally and abroad on a regular basis.

AUDIENCE ARCHETYPE #2

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AUDIENCE ARCHETYPE #3 » Independent Woodworker and Handyman loves his home in the country. He enjoys riding his ATV and fishing in his own property. At times he struggles to find new work. He has never been on an airplane and lives with his loving, lifelong girlfriend and her two small cats. Independent Handyman loves bluegrass and plays the banjo. He shops at Walmart and rarely cooks his own meals.

CREATIVE BRIEF

Potential Stakeholders STAKEHOLDER #1 » City and State Environmental Departments throughout the US recognize the toll pollution places on city budgets. Plastic pollution, in particular, permeates urban and rural areas within every city’s jurisdiction. A reduction in plastic bag pollution could translate into substantial decreases in yearly operating expenses. STAKEHOLDER #2 » Marine Wildlife Advocates support a social context without plastic bag pollution as a result of the tens of thousands of marine animals that are killed every year from plastic bag litter. These animals often mistake plastic bags for food, such as jellyfish, which prevent normal food digestion and lead to very slow and painful deaths.

» Healthcare Providers, for the most part, understand the extent to which exposure to toxins derived from plastic can affect people’s health and quality of life. Because plastic never biodegrades, as it decomposes into smaller and smaller pieces of plastic, animals within our food chain are ingesting it at an alarming rate. We, in turn, are eating these animals. This consumption may be introducing a number of pollutants like PCB’s, flame retardants, and polyaromatic hydrocarbons, all of which are found in plastic debris, into our own bodies.

STAKEHOLDER #3

Allied Organizations There are many organizations in existence that deal with and address plastic pollution worldwide, both in marine and rural settings. What differentiates Plastic Matters however, is a specific commitment to plastic bags. Plastic bags are the tipping point to a monumental global problem. And, they are not indispensable. By eliminating plastic bags from our daily lives, we not only begin to alleviate the problem, but we also begin to reconsider seemingly meaningless every-day choices; choices that can in fact change the world. Allies to our cause include:

An alliance of individuals, organizations

The Surfrider Foundation is a grassroots

and businesses working together to stop

non-profit environmental organization that

plastic pollution and its toxic impacts on

works to protect and preserve the worldâ&#x20AC;&#x2122;s

humans, animals and the environment.

oceans, waves, and beaches.

Campaign of the Two Oceans Aquarium in

Save Our Shores is leading the grassroots

Cape Town, South Africa. Pledge: â&#x20AC;&#x153;For the

effort to protect marine life and clean up

good of the environment, I pledge to no

coastal communities - one plastic bag at

longer purchase or accept any single use

a time.

plastic shopping bags.â&#x20AC;?

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CREATIVE BRIEF

Two Hands Project is a collaborative

Mission: To educate the public about the

Conducts research and communicates

Harvest is creating a more sustainable

approach to dealing with plastic pollution:

absurdity of single use plastic, itâ&#x20AC;&#x2122;s effects

about the global impact of plastic

future by helping communities meet the

take 30 Minutes and Two Hands to clean

on our health, environment, and oceans .

pollution in the worldâ&#x20AC;&#x2122;s oceans . Employs

challenges at the intersection of waste,

up yOUR world anytime .

To eliminate from the source, the use of

strategies to eliminate the accumulation of

agriculture and energy in the 21st century .

single use plastic .

plastic pollution in the 5 subtropical gyres .

The International Coastal Cleanup

The Clean Oceans Project (TCOP) is a

an open-source-do-tank devoted to

Environmental Defense Fund works to

program is an easy and effective way for

501c3 marine environmental non-profit

finding and promoting design based

preserve the natural systems on which

plastics companies to help keep our

organization in Santa Cruz, Ca with a

solutions that can help tackle plastic

all life depends, focusing on the most

shorelines clean and our wildlife healthy .

vision of an ocean free of plastic pollution .

marine debris .

critical environmental problems .

Inspiration Study

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CREATIVE BRIEF

Mood Board To create a cohesive & memorable brand, Plastic Matters will draw from the intrinsic beauty and vibrant color palettes of nature to create a sense of awareness towards the environments being harmed and negatively affected by pollution. The brand will contain organic textures and patterns to create a feeling of connection, and personal cause & effect. It will also be built in a friendly and engaging manner to inspire a shift in perspective and produce real-world change. Bold shapes will also be used to accentuate the narrative behind the message of each deliverable.

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bold.

CREATIVE BRIEF

engaging.

organic.

Brand Message

SUB MESSAGE #1

PRIMARY MESSAGE

SUB MESSAGE #2

Disposable plastic bags are not indispensable. Plastic bags frame an experience that can be easily reconstructed with alternate, more sustainable, and less harmful materials.

Plastic bags are destroying our environment, killing land and marine wildlife, adding to our demand for oil and ultimately poisoning our own bodies.

Lifestyle changes may be difficult but are not entirely impossible. By choosing to eliminate single-use plastic bags from our everyday lives, we begin to address a critical global problem. SUB MESSAGE #1

Every single bag matters. Because of their ubiquitous nature and longevity, every single bag that is â&#x20AC;&#x2DC;thrown awayâ&#x20AC;&#x2122; will ultimately affect us.

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IDENTITY DEVELOPMENT

Identity Development

Sketching & Ideation

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IDENTITY DEVELOPMENT

CONCEPT: LIFECYCLES, CAUSE AND EFFECT

CONCEPT: CHEMICAL CONSEQUENCES

CONCEPT: QUESTIONING ACTIONS & CHOICES

OPTION #1 – SELECTED »

OPTION #1

Computer Roughs

OPTION #2

OPTION #3

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OPTION #2

OPTION #3 – SELECTED »

OPTION #2

OPTION #3 – SELECTED »

IDENTITY DEVELOPMENT

CONCEPT #1: CONNECTIONS, CAUSE & EFFECT, LIFECYCLES – LOGOTYPE

Refinement Round I REFINEMENT #1 – SELECTED » REFINEMENT #2

REFINEMENT #3

REFINEMENT #4

REFINEMENT #5

REFINEMENT #6

CONCEPT #2: CHEMICAL CONSEQUENCES

CONCEPT #3: PERSONAL CHOICES, RECONSIDERED ACTIONS

Refinement Round I

(CONTINUED) REFINEMENT #1 REFINEMENT #2

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REFINEMENT #3

REFINEMENT #4

REFINEMENT #5 – SELECTED »

REFINEMENT #6

CONCEPT #2: CHEMICAL CONSEQUENCES

Refinement Round II REFINEMENT #1

REFINEMENT #1

REFINEMENT #2

REFINEMENT #3

REFINEMENT #4

IDENTITY DEVELOPMENT

CONCEPT #1: CONNECTIONS, CAUSE & EFFECT, LIFECYCLES – LOGOTYPE

REFINEMENT #3

Refinement Round III

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OPTION #1

OPTION #2

OPTION #3

OPTION #4

OPTION #5

OPTION #6

IDENTITY DEVELOPMENT

Final Logotype

Tagline

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

Color Palette

2945

2955

3295

366

369

364

2945

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7478

Type Family

ABCDEFGHIJKLMNOPQRSTUVWXYZ

IDENTITY DEVELOPMENT

CORPORATE TYPEFACE: BERTHOLD AKZIDENZ GROTESQUE

abcdefghijklmnopqrstuvwxyz!@#$%^&()

1234567890 25

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1. Book: The Plastic Bag Problem In trying to convey the organizationâ&#x20AC;&#x2122;s main message, a book aimed at reconstructing our single-use plastic bag experience will address the idea that plastic bags are not an indispensable part of our lives. The book will lead the reader through the many harmful ways in which plastic bags are affecting the planet, and will explore alternate solutions.

APPLICATION & DELIVERABLES

Application & Deliverables

2. Guide: The Plastic Bag Alternative In shifting our habitual use of disposable plastic bags, a bag guide exploring reusable bags will be created. The guide will offer information on the many materials available on the market and their corresponding environmental advantages and disadvantages.

3. Website: PlasticMatters.org As a hub of information and resources, the Plastic Matters website will continue the organizationâ&#x20AC;&#x2122;s efforts to educate the public at large regarding the ill effects of plastic bags, while offering viable and more earth-friendly options.

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APPLICATION & DELIVERABLES

Book Inspiration

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THE PLASTIC BAG PANDEMIC

PLASTIC MATTERS

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INTRODUCTION

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Lorem Ipsum Dua Trie Cupimodi Et Fuga. As Sinpels Quis Eatia.

THE PLASTIC BAG PANDEMIC : AND WHAT YOU CAN DO ABOUT IT

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Our Plastic Bag Problem Rethinking How We Live

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P L AS T I C M AT T ERS

ARE YOU SERIOUSLY STILL USING PLASTIC BAGS?

Design Development

APPLICATION & DELIVERABLES

VISUAL DIRECTION 1

VISUAL DIRECTION 2

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PLASTIC THEY LINGERâ&#x20AC;Ś BAGS NEVER GO AWAY

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PLASTIC BAGS NEVER GO AWAY

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P L AS T I C M AT T ERS

VISUAL DIRECTION 3

Final Book Narrative Book: The Plastic Bag Problem In order to educate the general public regarding the lifecycle of disposable plastic bags, Plastic Matters designed this revealing book focused on showcasing how plastic bags are polluting the environment and poisoning our bodies.

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APPLICATION & DELIVERABLES

Guide Development

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Today, there is a wide range of reusable bag options available on the market. Reusables are heavier and more durable bags constructed to have a longer life. Often, they are made of more than one material to give the bag added strength and durability, and sometimes also a more appealing look. Each different material or fabric carries its own advantages and disadvantages. While it’s true that manufacturing and shipping reusable bags has an impact on the environment, all woven choices are far more environmentally friendly than the alternative: single use paper or plastic bags. High quality bags are often better for the environment in more ways than one. So, how do you know which reusable bag material options are best for your needs? We’ve prepared this guide to help you in your decision.

Cotton bag options vary and include traditional cotton, organic cotton and recycled cotton. Organic cotton is grown without pesticides and is typically certifi ed using global standards. Recycled cotton consists of reclaimed organic and traditional cotton scrap that would typically end up in a landfi ll. The material is then reclaimed or spun into new yarn. Traditional Cotton production involves a raw, natural fi ber, but requires more chemicals than any other crop. Cotton canvas reusable grocery bags have been a popular choice throughout history because of its many advantages.

Hemp grows well without pesticides or fertilizers and is drought tolerant. Each acre yields three to six tons of dry fi ber. Hemp fi bers are one of Earth’s longest, strongest and most durable fi bers and are several times stronger than cotton.

Reusable Bags

ADVANTAGES

› Biodegradable/Natural plant fi ber

› Extremely strong, durable, and rot resistant

› Renewable resource

› Can grow in poor soils with little water

› Strong and durable

› Refi ned hemp is soft, smooth and pleasant to touch

› Soft, smooth and pleasant to the touch › Widely available in the USA and abroad › Can be machine washed with regular laundry › Cotton provides the ideal ‘canvas’ for logo printing on reusable bags. Most cotton bags are screenprinted using spot (solid) colors. DISADVANTAGES

› Not moisture resistant unless chemically treated › High water consumption crop › Traditional (non-organic) cotton accounts for 16% of the world’s pesticides › Heavy, bulky and expensive to ship › Wrinkles and shrinks when machine washed. Screenprinting inks fade over time

A COMPREHENSIVE GUIDE TO FABRIC & PLASTIC BAGS

› Most hemp reusable bags can be machine washed and dried › Hemp gets stronger over time and ‘breaks in’ nicely when used frequently › Hemp can be blended with other materials to make highly desirable, high end fabrics with texture similar to linen (hemp is typically blended with cotton, or recycled PET) DISADVANTAGES

› Currently cannot be produced in US (hemp products in the western world are imported) › Can be expensive › Can be grainy, though most is refi ned. › Refi ned hemp uses a fair amount of water

VISUAL DIRECTION 1 – ACCORDION FOLD

VISUAL DIRECTION 2 – INDIVIDUAL CARDS

APPLICATION & DELIVERABLES

cotton

hemp

Reusable Bags A COMPREHENSIVE GUIDE TO FABRIC & PLASTIC OPTIONS

VISUAL DIRECTION 3 – SQUARE CARDS

Final Guide

Reusable Bag Guide: The Plastic Bag Alternative Designed to follow and compliment The Plastic Bag Problem, this reusable bag guide explores the most common advantages and disadvantages of a wide variety of materials, both synthetic and natural.

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APPLICATION & DELIVERABLES

Website Development

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our story

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION. OUR STORY

bag alternatives

PROGRAMS

donate time

BAG ALTERNATIVES DONATE TIME

donate resources

DONATE RESOURCES

News APRIL 22, 2014

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Nemqui comnimeture, ipsuntio. Itae dit ut hicid ellupta corehenihil in re.

Why are we making bags that we use for ten minutes out of something that took millions of years to make?

HOMEPAGE DIRECTION 1

Why are we making disposable bags out of something that took millions of years to make?

APPLICATION & DELIVERABLES

programs

HOMEPAGE DIRECTION 2

our story

programs

bag alternatives

donate time

donate resources

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

Why are we making disposable bags out of something that took millions of years to make?

Plastic bags never go ‘away’.

Plastic grocery bags are made out of polyethylene which is derived from natural gas and petroleum. The process by which they are manufactured is referred to as blown ﬁ lm extrusion.

HOMEPAGE DIRECTION 3

HOMEPAGE DIRECTION 4

our story programs bag alternatives donate time donate resources contact us

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

Why are we making disposable bags out of something that took millions of years to make?

Final Website

Plastic grocery bags are made out of polyethylene which is derived from natural gas and petroleum. The process by which they are manufactured is referred to as blown ﬁ lm extrusion. © 2014 PLASTIC MATTERS, LLC. ALL RIGHTS RESERVED. PH. 864.415.6226

HOMEPAGE SLIDE SEQUENCE 1

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our story programs bag alternatives donate time donate resources contact us

HOMEPAGE SLIDE SEQUENCE 3

our story programs bag alternatives donate time donate resources contact us

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

Approximately one million disposable plastic bags are used every minute across the globe.

Only two percent of plastic bags are ever ‘recycled’ in the United States. But actually, plastic bags are nevery truly recycled, instead they are downcycled into other plastic products that themselves can never be recycled. It is much cheaper to just make a new plastic bag.

That translates to 150 bags per year for every person on earth. The average family accumulates 60 plastic bags in only four trips to the grocery store. © 2014 PLASTIC MATTERS, LLC. ALL RIGHTS RESERVED. PH. 864.415.6226

SECONDARY PAGE – OUR STORY

Our Mission Plastic Matters is an organization working towards reducing global plastic bag pollution. Through education and increased awareness, we believe we can influence a significant reduction in plastic bag consumption, and incentivize an increase in the amount of plastic bags recycled every year. Considered by some “a flag of the consumer era”, plastic bags constitute one of society’s biggest environmental problems. They pollute our oceans, drift aimlessly down our city streets, choke land and marine wildlife, add to our demand for oil and can take up to 1,000 years to break down in landfills. Each year approximately 500 billion plastic bags are used worldwide (380 billion in the U.S. alone), of which less than 5% are ever recycled. It is precisely the durability that makes plastic bags so useful and convenient to humans, that also makes them so

“There are 50,000 pieces of plastic litter ﬂ oating in every square mile of ocean.” UNITED NATIONS ENVIRONMENTAL PROGR AMME

APPLICATION & DELIVERABLES

HOMEPAGE SLIDE SEQUENCE 2

Website: PlasticMatters.Org Built to serve as a hub of information, PlasticMatters .Org compiles the research and revealing facts from The Plastic Bag Problem, and the exploration of alternate solutions from The Plastic Bag Alternative. Ultimately, this website would also provide information on local clean-up efforts and launch campaigns to eliminate the use of disposable plastic bags .

Poster Design I & II

POSTER SET 1

POSTER SET 2

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“ STEPHANIE BARGER, EXECUTIVE DIRECTOR

EARTH RESOURCE FOUNDATION

PlasticMatters.org

Poster Design III & IV

PERSONAL CHANGE FOR GLOBAL IMPACT

Every plastic bag you’ve ever used in your life still exists today, and will exist long after you die.” Approximately one million plastic bags are used every minute across the globe. Only one percent of those bags are ever recycled. What’s more, plastic bags are never truly recycled, instead they are downcycled into other products that themselves can never be recycled. Plastic bags are here forever, think again.

“ UNITED NATIONS

ENVIRONMENTAL PROGRAMME

PlasticMatters.org

PERSONAL CHANGE FOR GLOBAL IMPACT

There are 50,000 pieces of plastic litter floating in every square mile of ocean on earth.” Plastic bags never biodegrade. No natural process can ever break them down. Instead, they photodegrade, meaning they break apart into smaller and smaller pieces of toxic plastic particles that contaminate soil and water, and are expensive and difficult to remove. In landfi lls, it can take up to 1000 years for a single plastic bag to break down. In the ocean, plastic bags photodegrade more rapidly, but are often mistaken for food and fatally ingested by animals. Plastic bags are unnecessary and toxic, think again.

“ TARA LOHAN,

THE GREAT PLASTIC BAG PLAGUE ALTERNET

PlasticMatters.org

Twelve million barrels of oil are wasted every year to produce the 100 billion plastic bags that are used and tossed in the U.S.” Plastic bags are made from non-renewable fossil fuels; natural gas or petroleum. Their lifecycle, including both production and decomposition is highly toxic. They are handed out in billions, used only for a few minutes, then discarded and forgotten, left to pollute the earth for hundreds of years. Plastic bags are a waste, think again.

POSTER SET 3

PLASTICMATTERS.ORG STEPHANIE BARGER, EXECUTIVE DIRECTOR EARTH RESOURCE FOUNDATION

Every plastic bag you’ve ever used in your life still exists today, and will exist long after you die.

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

PLASTICMATTERS.ORG UNITED NATIONS ENVIRONMENTAL PROGRAMME

There are 50,000 pieces of plastic litter floating in every square mile of ocean on earth.

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

PLASTICMATTERS.ORG TARA LOHAN, THE GREAT PLASTIC BAG PLAGUE ALTERNET

Twelve million barrels of oil are wasted every year to produce the 100 billion plastic bags that are used and

APPLICATION & DELIVERABLES

PERSONAL CHANGE FOR GLOBAL IMPACT

tossed in the U.S.

WORKING TOWARDS ELIMINATING GLOBAL PLASTIC BAG POLLUTION.

POSTER SET 4

Final Posters

Outdoor Advertising: Poster Set This poster series was designed with the intent of educating and increasing awareness regarding the lifecycle of disposable plastic bags. Each poster is meant to highlight an inherent and adverse fact in an engaging and relatable manner.

GR 620: VISUAL THINKING SPRING 2014

PAULINA M. JOHNSON SPRING 2014 GR 620: VISUAL THINKING

046 GR 620: VISUAL THINKING SPRING 2014