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writing photography
design
style All in a day’s work. As a visual communications student minoring in graphic design, I spent a significant amount of my college career learning what—scientifically and psychologically—makes an image pleasing to the eye. Is it balance? Pattern? Proportion? Well, yes. And well...not quite. Sometimes an image derives power from emotion rather than set design principles; it evokes feeling through lighting, textures, contrast and context. As the creative director and stylist for Garnet & Black, I combined all these traits to create accessible yet fashion-conscious editorials. University of South Carolina was not known for wild style, but we pushed it as far as the Board of Publications let us push and created some of the most high-fashion editorials G&B has published in its 15-year span. The following pages contain every shoot I directed for the University of South Carolina lifestyle magazine and include short descriptions of the creative process. I had a blast concocting these editorials— forging stories, finding backdrops, picking clothes, and directing photography—and am proud to share the final product with you.
TA B LE O F C O N TE N TS SUMPTUOUS SUMMER HOME AGAIN DOUBLE TAKE RESUME & CONTACT
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Glamour was the main objective for the final style editorial of my undergraduate career. Excluding one staff brainstorming meeting, I coordinated this shoot alone in three weeks. Collectively, we dreamed a vintage-inspired weekend getaway, full of pool-lounging and planeriding. However, no one had any idea where to get permission to shoot on a tarmac, let alone find a retro private plane to borrow. Securing a willing airport, locating a luxurious inn, and revitalizing a lonely pool became my challenge. The managing stylist disappeared the week before the clothing pull was scheduled, and her responsibilities became mine. Unaccopmanied, I asked stores for permission to borrow, then canvassed the racks for gems. Meanwhile, I emailed, called and visited people at possible locations. A week later, the shoot went off without a hitch. We arrived at the airport just before the owner of this University of South Carolina-themed airplane took off, so I seized the moment and asked for a snapshot. It became the first fashion cover G&B has published in four years.
Student Magazine of the University of South Carolina
Summer 2O12
SUMPTUOUS SUMMER INVISIBLE PEOPLE
garnet
& black magazine, spring 2012
creative director & M anaging S tylist
Paulina Olivares creative stylist
Christian Barker
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DRINKING GAMES
photographer
editor - in - chief
Sarah Kobos
Blake Welch
style team
photography assistant
Julia Heinz Stephanie Pope
Jeremy Aaron
STATE OF LITERACY
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Sumptuous SUMMER
PAULINA OLIVARES
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SARAH KOBOS photographer
CHRISTIAN BARKER creative stylist
JULIA HIENZ & STEPHANIE POPE style team
flee
from the hustle-and-bustle
&float
through steamy days with sultry classic style.
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On NaSean: NaSean: shirt, shirt, shorts, shorts, Brittons. Brittons. Vintage Vintage tie, tie, glasses, glasses, Hipwazee. Hipwazee. Next Next page, page, on on Lauren: Lauren: dress, dress, Bohemian; Bohemian; shoes, shoes, Kicks. Kicks. On Previous page, on Lauren: Jacket, pants, and sheer blouse, Van Jean. Necklace, SidNancy. AttachĂŠ bag, Bohemian. Shoes, Kicks. On NaSean: Pants, Brittons. Shirt, flask from SidNancy. Glasses, Hipwazee.
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On Lauren: bathingsuit, Salty’s; necklace, sunglasses SidNancy. Opposite top, on Lauren: straw hat, necklace, SidNancy. Bathingsuit, Salty’s. Opposite, on Lauren bathingsuit, Salty’s; necklace, straw hat, SidNancy. Middle, on NaSean: shirt, Salty’s; shorts, belt, Brittons. Bottom, on Lauren: dress, SidNancy. Scarf, sunglasses, Hipwazee; shoes, Kicks. Bottom, on Nasean: jeans, Salty’s; hat; SidNancy.,
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On Lauren: pants, scarf, Van Jean; blouse, Bohemian, shoes, Kicks; necklace, sunglasses, SidNancy. On NaSean: collared shirt, Salty’s; khakis, Brittons; tie, Hipwazee.
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selected scenes from
home again
Staying cozy during those lazy mornings or hometown afternoons can get dull. Mix it up. This season, style is in the details.
PHOTOGRAPHY by Sarah Kobos CREATIVE DIRECTION by Elizabeth Howell STYLED by Melissa Brown, Paulina Olivares, Hallie Lipsmeyer, Christian Barker, Molly McNutt HAIR & MAKEUP by Julia Heinz & Stephanie Pope MODELS: Matthew Laborde, William Goodman, Rohail Kozi, Emily Sapier
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On Rohail: Polo button-up from Gentlemen’s Closet; Jeans from Salty’s Board Shop. On Matt: Knit sweater from 2G’s; gandbmagazine.com Jeans 2011 & BLACK | 35 from GARNET Sid and Nancy 17
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On Emily: Dress from Salty’s Board Shop; Peacoat from Sid and| Nancy; 2011 GARNET & BLACK 39 19 Silver Cuff from 2G’s
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On Matt: Jeans from Sid and Nancy; Tee from Salty’s Board Shop; Jacket from Sid and Nancy; Hat from 2G’s
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On Will: Tee from Sid and Nancy;
2011 Jacket GARNET BLACK | Closet 43 from & Gentleman’s 23
You never forget your first! The previous images depict the first editorial I helped organize for Garnet & Black. Together with G&B contributors Christian Barker and Molly McNutt, we contrived a story of old school pals and platonic love during winter vacation. After receiving approval on a finalized story board, we turned to finding models, getting props, and securing locations. Featuring more male than female models was a purposeful reach towards the masculine side of our audience. Although I was present at the clothing pull, I was absent from the styling session, and did not style the majority of the looks save for final adjustments featured here. This crop sweater hat boots combo was my favorite look to style that day—I became particularly fond of this hat. garnet
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& black magazine, spring 2012
creative director
photographer
style team
Elizabeth Howell
Sarah Kobos
managing stylist
creative stylist
Melissa Brown
Paulina Olivares
Christian Barker Molly McNutt Julia Heinz Stephanie Pope
gandbmagazine.com
Previous Page, On Will: Jeans from Salty’s Board Shop; Tee from Sid and Nancy; Jacket from Gentlemen’s Closet On Emily: Corduroy jeggings from Bohemian; Crochet sweater from Bohemian; hat from 2G’s; Bracelet from Bohemian
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On Emily: Jeggings from Bohemian; Button-up tunic from Salty’s Board Shop; Gloves from 2G’s; Scart from Bohemian; Beret from 2G’s
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An abstract theme like color-blocking gave us the freedom from sticking to a story line. Androgyny gave us the excuse to inject color into men’s wardrobes while challenging what a male South Carolinian can look like. To stick to the theme—and because our male models were too small for regular men’s sizes— we put them in women’s pants. Following Spring trends like slim ankle-high trousers and thigh-high shorts made the task much easier, and tangerine tango, this year’s Pantone color of the year, made for wonderful color palette inspiration. Our female models were petite and athletic, with strong brows and marked jaw lines. They exuded fortitude and femininity, so we opted for looser silhouettes that contoured their shapes without stifling their curves. The studio was a nice change of pace from multiplelocation shoots and offered great lighting control, which made post-production pretty much pain-free. I designed the layout with Illustrator, Photoshop and Indesign, using Christian Barker’s colorized images of a quarry nearby for texture and contrast.
garnet
& black magazine, spring 2012
creative director & stylist
Paulina Olivares
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photographer
style team
Sarah Kobos
Molly McNutt Julia Heinz Stephanie Pope Ryan Harmon
creative development
managing stylist
Christian Barker
Hallie Lipsmeyer
style
double take Burst out of the box. turn heads this spring with bright blocks of color, people! Creative Direction Paulina Olivares Styling Christian Barker & Hallie Lipsmeyer Photography Sarah Kobos Hair & Make-up Julia Hienz & Stephanie Pope gandbmagazine.com
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Previous page: Shorts and tie, Pink Sorbet; collared shirt, Brittons; vest, SidNancy. Linabel, above, jeans and watch, Bohemian; top, Van Jean; shoes and clutch, Kicks; earrings, SidNancy. On Slone, below, dress, Van Jean; hat, Pink Sorbet; bracelets, SidNancy.
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Ben, above, pants, Van Jean; top, Brittons, watch, Bohemian. On Mason, below, shirt, Brittons; shorts, Van Jean; tie, Pink Sorbet.
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On Linabel, skirt, vest, purse, and cuff, Bohemian; heels, kicks; sunglasses, SidNancy. On Slone, skirt, bandeau top, and shoes, Bohemian; earrings and bracelet, SidNancy. On Mason, shirt, Brittons; pants, Bohemian, sunglasses, SidNancy.
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Left page, on Ben, top and bowtie, Brittons; jacket, SidNancy; shorts, Pink Sorbet. On Linabel, top pants and watch, Bohemian; ipad case, Van Jean, earrings, SidNancy. This page, on Linabel, shirt, Brittons, tie, Pink Sorbet, trousers, Van Jean. On Slone, top and pants, Pink Sorbet, wedges, Kicks; sunglasses, SiidNancy. Below, ring, SidNancy.
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E X PERIENCE Spoleto Arts Festival MEDIA RELATIONS APPRENTICE Summer 2012 Obtained interviews for local media like Post and Courier to national outlets like The New York Times and Wall Street Journal. Sat-in on interviews for any on-set needs, like arranging locations, gathering artists and taking portraits for The Chronicle. Became the principal photographer and graphic designer for social media efforts, spearheading Project Spoleto Storefront and Spotted @ Spoleto style album. Designed invitations to press events and signage to guide visitors. Staffed festival press-room, managed general office errands and provided hospitality for journalists covering the festival.
Garnet & Black Magazine CREATIVE DIRECTOR, STYLE EDITOR, FASHION BLOGGER 2009–2012 Conceptualized and directed art treatments for Garnet & Black’s quarterly print publications, coordinating smooth production between editorial, photography and art departments. Visualized and managed the style section of the magazine—from initial idea, to store clothing pulls, to location scouting, to final styling, to shoot direction—to create an approachable yet high-fashion aesthetic relevant to University of South Carolina’s students. Served as a reporter, photographer and columnist for special events, like Rev Run’s campus visit, and authored tailored style blogs for G&B online.
The Daily Gamecock DESIGN DIRECTOR, STAFF DESIGNER 2009-2012 Led an award-winning design team in the daily production of news, mix, sports, and special sections for the 17th-best collegiate newspaper in the nation. Participated in editorial brainstorming and critiques to develop the publication’s coverage. Art directed the Gamecock’s first redesign in seven years, establishing cohesive brand for the publication’s 30,000 readers.
SK ILLS
Concept development, editing, conflict management, editorializing, brainstorming, flexibility, stamina under pressure, working with a team, openness, decisiveness, dry wit, staying up late, finding the silver lining.
CON TACT 843 318 1373
@ paulinadoesit
paulinaolivares . com
caitlin kennedy bradley
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paulinab . olivares @ gmail
PHONE
ONLINE
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